The AUT adschool’s mid year show was held last week, and those young, naive tikes with the world at their feet, blissfully unaware of the crushing reality of the real world, usually come up with some pretty bloody good stuff. And through the magic of technology, you can see it here. Read more »
If you believe the company mantra, TBWA\ is all about ‘disruption’. And there’s been plenty of that in Mayoral Drive lately (although not of the creative kind it likes), after ASB decided to end its 12 year relationship and shack up with Droga5 last week. Read more »
Comforting economic performances and improving consumer confidence in the Asia Pacific region should bring a smile to the collective dial of the New Zealand media and marketing fraternity, with media advertising spend in the 12 markets followed by Nielsen growing by 18 percent from the same time last year, although New Zealand spending across TV, newspaper and magazines is at the back of the regional pack, recording an increase of eight percent. Read more »
Despite our apathetic streak (or, perhaps more accurately, a national belief that if you just keep moseying on things will probably come right eventually), new research has showed that New Zealand consumers are actually fighting back against poor customer experiences and voting with their feet when businesses don’t meet their expectations. Read more »
With a record haul of Lions under his (and his company’s) belt after this year’s Cannes accolades were dished out, Colenso BBDO executive creative director, handyman of the land and Titanium and Integrated Lions juror Nick Worthington is sitting pretty. And in this clip, he’s also sitting with Our Maan in Cannes in a loud French restaurant. Read more »
Our Maan in Cannes gets up close – and personal – with Chris Schofield, creative director at DraftFCB and one of just six Kiwis to be chosen for jury duty at the Cannes International Advertising Festival, to find out about his Cannes experience. He was judging the Radio Lions and, interestingly, while DDB NZ managed to take home a gaggle of Lions for its Sky TV Arts Channel campaign, this category was the only one to go ‘Grand Prix-less’.
After their combined bacon and dairy victories earlier this year, the dream team of Naked Communications and Josh&Jamie has snaffled another one, SBS Bank. Read more »
All the Lions have been delivered at Cannes and Colenso BBDO has easily topped the Kiwi agency list, bringing home a record haul of ten leonine friends (three Gold, four Silver and three Bronze), out of a total of 25 for Kiwi agencies. Read more »
ASB has scratched its 12 year itch, after long-time incumbent TBWA\ was ousted by new (but old) boys on the block, Droga5. Read more »
Colenso BBDO will be hoping that the 10-man Cannes Lions jury will perform a feat of advertising alchemy and turn their ‘Yellow Chocolate’ campaign for Yellow Pages into a Titanium Lion after it was named on the Titanium and Integrated Lions Shortlist at the 2010 Cannes Lions Advertising Festival. Read more »
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Who’s it for: New World by Colenso BBDO/.99 and Finch
Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. All three ads from the new campaign are bang on in terms of visual storytelling, but for us, the ‘I’m Big Day’ spot takes the biscuit. Check out the other two here.
Who’s it for: Sky by DDB and Exit Films
Why we like it: It would’ve been easy to splice together a highlights package of joyous finely-tuned athletes winning things and crowds enjoying themselves, a la the RWC campaign. But we reckon getting inside the heads of the athletes who are competing and showcasing some of the nuances of the Olympic disciplines is a much better—and much more interesting—approach. This one gets the nod because it was filmed in Invers. Check out the other spots here.
Who’s it for: Subaru by Barnes, Catmur & Friends and The Craft Shop
Why we like it: Subaru has embraced the typical automotive advertising approach in the past, with a campaign showing shots of its cars driving through beautiful, often rugged terrain. But it’s added a layer of interest—and a layer of BC&F humour—in this animated number.
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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