Of Post-It-Notes and noveau bush tucker
As expected, the Mother’s Day marketing juggernaut is currently running at full speed. But 3M has taken a rather novel approach to promoting its wares: it spent two days putting up over 8000 Super Sticky Post-It-Notes on the window of Whitcoulls in Auckland’s Queen St and then asked passersby to pen their own special messages to Mum.
3M, which also put up an arty, dotty installation on the wall of the Wellington City Art gallery last year, are giving away flowers to Mums whose loved ones have posted winning entries. Awwww. Post-It-Notes: for the mum that has everything.
Which is a perfect segue to Bear Grylls. He has a mother. And he also has a show called Man Vs Wild that’s currently playing on Prime TV. DraftFCB has dished up this new take on bush tucker, a range of different wilderness infused takeaways that aim to promote the show and bring attention to the rather adventurous palate of the mad host (hat tip: www.mymodernmet.com).
And while we’re talking about various cool things, if you haven;t seen it already, check out the interactive Shihad music video for Sleepeater that was created by the digi-boffins at Oktobor.
courtney lambert @cjlambert
May 6, 2010
I stumbled across the mayhem outside Whitcoulls Queen Street last night! What an amazing installation! People were loving it (writing notes, taking photos) and it had a huge feel-good factor. Well done :)