http://www.stoppress.co.nz/news/2010/03/dignity-happily-traded-for-free-things-in-magnation-promotion/ Breaking news from New Zealand Marketing magazine Sat, 11 Feb 2012 04:16:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.stoppress.co.nz/news/2010/03/dignity-happily-traded-for-free-things-in-magnation-promotion/comment-page-1/#comment-3976 Free-range news, now battery farmed for your convenience :: StopPress :: Breaking news from New Zealand Marketing magazine Thu, 13 May 2010 06:34:59 +0000 http://www.stoppress.co.nz/?p=8474#comment-3976 [...] And finally, Magnation has laid down the gauntlet and is apparently sticking it to da man. Calling its competitors names like  Poosubscribe and Bumshop seems to be a strange approach. But then again, so was giving away free magazines to customers who came into Magnation stores in their undies. [...] [...] And finally, Magnation has laid down the gauntlet and is apparently sticking it to da man. Calling its competitors names like  Poosubscribe and Bumshop seems to be a strange approach. But then again, so was giving away free magazines to customers who came into Magnation stores in their undies. [...]

]]> http://www.stoppress.co.nz/news/2010/03/dignity-happily-traded-for-free-things-in-magnation-promotion/comment-page-1/#comment-3175 Duncan Stuart Tue, 23 Mar 2010 02:17:46 +0000 http://www.stoppress.co.nz/?p=8474#comment-3175 Great promotion and in ways I can't quite explain a really perfect fit with mag nation - the attitude of the brand but also the nature of magazines themselves. There's something going on here - a bit like 'no pants Tuesday' on the NYC subway system recently. The arch conservatism of the times seems to be breaking down - just as it did in the 1960s. Great promotion and in ways I can't quite explain a really perfect fit with mag nation – the attitude of the brand but also the nature of magazines themselves. There's something going on here – a bit like 'no pants Tuesday' on the NYC subway system recently. The arch conservatism of the times seems to be breaking down – just as it did in the 1960s.

]]>