Comments on: Kiwi businesses sharpen social media tools http://www.stoppress.co.nz/news/2010/02/kiwi-businesses-keen-to-sharpen-social-media-tools/ Breaking news from New Zealand Marketing magazine Sat, 11 Feb 2012 04:16:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: iJump.co.nz » Social media marketing becoming more mainstreamhttp://www.stoppress.co.nz/news/2010/02/kiwi-businesses-keen-to-sharpen-social-media-tools/comment-page-1/#comment-5672 iJump.co.nz » Social media marketing becoming more mainstream Sun, 05 Sep 2010 19:41:02 +0000 http://www.stoppress.co.nz/?p=6542#comment-5672 [...] social media this year. A survey by the Digital Leadership Group here in New Zealand confirms kiwi marketers have the same idea – except for the budget part (84% of respondents plan to allocate less than 5% of their [...] [...] social media this year. A survey by the Digital Leadership Group here in New Zealand confirms kiwi marketers have the same idea – except for the budget part (84% of respondents plan to allocate less than 5% of their [...]

]]> By: courtney lambert @cjlamberthttp://www.stoppress.co.nz/news/2010/02/kiwi-businesses-keen-to-sharpen-social-media-tools/comment-page-1/#comment-2493 courtney lambert @cjlambert Sun, 07 Feb 2010 23:08:41 +0000 http://www.stoppress.co.nz/?p=6542#comment-2493 Good summary and a yes a real need to understand more. One issue I do see is small business social media strategy (which is quite tactical) being used to give advice to large corporate and govt organisations. The bigger the organisation, the more complex social tools get to integrate with the communications strategy. A real need to make this distinction. Good summary and a yes a real need to understand more. One issue I do see is small business social media strategy (which is quite tactical) being used to give advice to large corporate and govt organisations. The bigger the organisation, the more complex social tools get to integrate with the communications strategy. A real need to make this distinction.

]]> By: Thomas Speckhttp://www.stoppress.co.nz/news/2010/02/kiwi-businesses-keen-to-sharpen-social-media-tools/comment-page-1/#comment-2464 Thomas Speck Fri, 05 Feb 2010 02:18:25 +0000 http://www.stoppress.co.nz/?p=6542#comment-2464 Sure social media is going to be important but each business needs to figure out WHY they are going to use it and HOW. If they can't answer those questions they need to stay out of the area as a failed attempt can do much more damage than good.Unfortunately this advice seems to be nowhere in the article... Sure social media is going to be important but each business needs to figure out WHY they are going to use it and HOW. If they can't answer those questions they need to stay out of the area as a failed attempt can do much more damage than good.

Unfortunately this advice seems to be nowhere in the article…

]]> By: Gerry Kookmeyerhttp://www.stoppress.co.nz/news/2010/02/kiwi-businesses-keen-to-sharpen-social-media-tools/comment-page-1/#comment-2448 Gerry Kookmeyer Fri, 05 Feb 2010 01:02:09 +0000 http://www.stoppress.co.nz/?p=6542#comment-2448 How can SIM become a fundamental part of the marketing communicaiton mix if 84% of businesses won't spend more than 5% of their budget on it? How can SIM become a fundamental part of the marketing communicaiton mix if 84% of businesses won't spend more than 5% of their budget on it?

]]> By: uberVU - social commentshttp://www.stoppress.co.nz/news/2010/02/kiwi-businesses-keen-to-sharpen-social-media-tools/comment-page-1/#comment-2446 uberVU - social comments Fri, 05 Feb 2010 00:56:30 +0000 http://www.stoppress.co.nz/?p=6542#comment-2446 <strong>Social comments and analytics for this post...</strong>This post was mentioned on Twitter by DriveCard: Kiwi businesses sharpen social media tools - http://www.stoppress.co.nz/news/2010/02/kiwi-businesses-keen-to-sharpen-social-media-tools/... <strong>Social comments and analytics for this post…</strong>

This post was mentioned on Twitter by DriveCard: Kiwi businesses sharpen social media tools – http://www.stoppress.co.nz/news/2010/02/kiwi-businesses-keen-to-sharpen-social-media-tools/...

]]> By: ecentre (ecentre)http://www.stoppress.co.nz/news/2010/02/kiwi-businesses-keen-to-sharpen-social-media-tools/comment-page-1/#comment-2462 ecentre (ecentre) Thu, 04 Feb 2010 12:13:18 +0000 http://www.stoppress.co.nz/?p=6542#comment-2462 Kiwi businesses sharpen social media tools - http://www.stoppress.co.nz/news/2010/02/kiwi-businesses-keen-to-sharpen-social-media-tools/ Kiwi businesses sharpen social media tools – http://www.stoppress.co.nz/news/2010/02/kiwi-businesses-keen-to-sharpen-social-media-tools/

]]> By: DriveCard (Cardlink Systems Ltd)http://www.stoppress.co.nz/news/2010/02/kiwi-businesses-keen-to-sharpen-social-media-tools/comment-page-1/#comment-2435 DriveCard (Cardlink Systems Ltd) Thu, 04 Feb 2010 11:12:36 +0000 http://www.stoppress.co.nz/?p=6542#comment-2435 Kiwi businesses sharpen social media tools - http://www.stoppress.co.nz/news/2010/02/kiwi-businesses-keen-to-sharpen-social-media-tools/ Kiwi businesses sharpen social media tools – http://www.stoppress.co.nz/news/2010/02/kiwi-businesses-keen-to-sharpen-social-media-tools/

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