Comments on: Indefinable taste of yellow defined by Yellow

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By: Hastings Reviewer

Hastings Reviewer — Tue, 16 Feb 2010 02:48:37 +0000

I would be interested to hear what this campaign has done for the Yellow pages book and their website. Facebook friends is all very well and good but I'd like to know the results this spend has generated. Bizarrely, they seem more interested in how many people have visited the promotional site for the chocolate rather than their business website. Strange marketing objectives here.

By: Tweets that mention Indefinable taste of yellow defined by Yellow :: StopPress :: Breaking news from New Zealand Marketing magazine -- Topsy.com

Tue, 09 Feb 2010 12:06:58 +0000

[...] This post was mentioned on Twitter by CKC and Janine Wood, Yancey Grantham. Yancey Grantham said: Blog| Indefinable taste of yellow defined by Yellow :: StopPress …: Indefinable taste of yellow defined by Yello… http://bit.ly/9lx10C [...]

By: Su Yin Khoo

Su Yin Khoo — Tue, 09 Feb 2010 01:27:04 +0000

@Mark L: Hmm, I dunno. Gullibility and intelligence aren't the same thing

By: Mark L

Mark L — Tue, 09 Feb 2010 00:58:05 +0000

Errr… hang on a minute. There's me thinking that press releases were screened by the editor. This story smacks of Yellow PR company BS. Any self respecting Marketer can see straight through this and any self respecting journo would not let such crafted tripe appear as "news", no matter what the media format.

Are we really supposed to believe that a semi handsome 30 something has spent the past 6 months searching high and low for the best people to employ for his candy bar idea? I suppose he found his Ad agency, PR company and Media company all through Yellow too? Come on… how STUPID do you think the consumer is???

By: Pen ridiculous chocolate review. Win Barista@home coffee :: StopPress :: Breaking news from New Zealand Marketing magazine

Tue, 09 Feb 2010 00:17:23 +0000

[...] Wine, like chocolate, is better when it comes equipped with a ridiculous review, so add an über-descriptive, extremely specific review of the new Yellow chocolate to the comment wall below and the best entries will get to lay their tastebuds on a selection of alkaloid of the Gods from Barista@Home. We might even send you some Yellow chocolate. [...]

By: Vincent Heeringa

Vincent Heeringa — Mon, 08 Feb 2010 04:10:58 +0000

Can't identify the taste or smell exactly but reminiscent of pineapple FruJu

By: courtney lambert @cjlambert

courtney lambert @cjlambert — Sun, 07 Feb 2010 23:26:22 +0000

..oops refresh #fail.."what about the year on year increase.." ..meh you get what I mean..

By: courtney lambert @cjlambert

courtney lambert @cjlambert — Sun, 07 Feb 2010 23:24:58 +0000

Does that mean it's nearly over? Whew–the Lawrence of Arabia of confusing long-winded campaigns. Nice about the Facebook fans about year on year increase in Yellow listings? (you know that thing you put your monitor on).