Comments on: Goodbye yellow brick chocolate road http://www.stoppress.co.nz/news/2010/02/goodbye-yellow-brick-chocolate-road/ Breaking news from New Zealand Marketing magazine Sat, 11 Feb 2012 04:16:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gerry Kookmeyerhttp://www.stoppress.co.nz/news/2010/02/goodbye-yellow-brick-chocolate-road/comment-page-1/#comment-3006 Gerry Kookmeyer Sun, 07 Mar 2010 09:20:09 +0000 http://www.stoppress.co.nz/?p=7411#comment-3006 Could it be the first campaign worked because an ad agency didn't actually come up with the idea of building a restaurant in a tree? Who's willing to run odds on a third campaign appearing? Could it be the first campaign worked because an ad agency didn't actually come up with the idea of building a restaurant in a tree? Who's willing to run odds on a third campaign appearing?

]]> By: Angelahttp://www.stoppress.co.nz/news/2010/02/goodbye-yellow-brick-chocolate-road/comment-page-1/#comment-2986 Angela Fri, 05 Mar 2010 00:55:44 +0000 http://www.stoppress.co.nz/?p=7411#comment-2986 Yawn. Yawn.

]]> By: StampTramphttp://www.stoppress.co.nz/news/2010/02/goodbye-yellow-brick-chocolate-road/comment-page-1/#comment-2937 StampTramp Sun, 28 Feb 2010 21:55:24 +0000 http://www.stoppress.co.nz/?p=7411#comment-2937 To you all... dont eat yellow snow....bunch of cornholes! To you all… dont eat yellow snow….bunch of cornholes!

]]> By: dannohttp://www.stoppress.co.nz/news/2010/02/goodbye-yellow-brick-chocolate-road/comment-page-1/#comment-2908 danno Fri, 26 Feb 2010 03:59:49 +0000 http://www.stoppress.co.nz/?p=7411#comment-2908 Hey Ant - it wasn't the lack of experience, or credentials - probably the client was underimpressed that you couldn't even spell confectionery .... duh!!! Hey Ant – it wasn't the lack of experience, or credentials – probably the client was underimpressed that you couldn't even spell confectionery …. duh!!!

]]> By: Duncan Stuarthttp://www.stoppress.co.nz/news/2010/02/goodbye-yellow-brick-chocolate-road/comment-page-1/#comment-2904 Duncan Stuart Fri, 26 Feb 2010 03:41:36 +0000 http://www.stoppress.co.nz/?p=7411#comment-2904 Bloody yellow journalism I say Vincent. Bloody yellow journalism I say Vincent.

]]> By: El Capitanhttp://www.stoppress.co.nz/news/2010/02/goodbye-yellow-brick-chocolate-road/comment-page-1/#comment-2903 El Capitan Fri, 26 Feb 2010 03:40:58 +0000 http://www.stoppress.co.nz/?p=7411#comment-2903 What a load of crap! (karitane yellow crap at that!)... It's one thing to make out that this is something special to the masses, it's another to make out the same to the industry! "Perhaps not surprisingly, a Facebook page ‘Make More Yellow Chocolate’ has been created"... Dah! You can just see the pitch to the client... "and then we'll create a facebook page" "Genius!!!" everyone exclaims patting themselves on the back... Yawn. Got any interesting, ground breaking, innovative marketing trends/campaigns to report Stop Press? ...coz this ain't! What a load of crap! (karitane yellow crap at that!)… It's one thing to make out that this is something special to the masses, it's another to make out the same to the industry! "Perhaps not surprisingly, a Facebook page ‘Make More Yellow Chocolate’ has been created"… Dah! You can just see the pitch to the client… "and then we'll create a facebook page" "Genius!!!" everyone exclaims patting themselves on the back… Yawn. Got any interesting, ground breaking, innovative marketing trends/campaigns to report Stop Press? …coz this ain't!

]]> By: Nottafanhttp://www.stoppress.co.nz/news/2010/02/goodbye-yellow-brick-chocolate-road/comment-page-1/#comment-2899 Nottafan Fri, 26 Feb 2010 03:31:38 +0000 http://www.stoppress.co.nz/?p=7411#comment-2899 1) It wasn't chocolate 2) It wasn't nice 3) It was well hyped 4) People are suckers 1) It wasn't chocolate
2) It wasn't nice
3) It was well hyped
4) People are suckers

]]> By: Not a journo...sorryhttp://www.stoppress.co.nz/news/2010/02/goodbye-yellow-brick-chocolate-road/comment-page-1/#comment-2876 Not a journo...sorry Thu, 25 Feb 2010 10:43:23 +0000 http://www.stoppress.co.nz/?p=7411#comment-2876 This has been like having a one-night-stand with a brand. A bit tough for the businesses who supplied products & services and the 14,000 + Facebook fans and 700 odd Twitter followers when their new found...aah.."buddy?" closed shop. So I wonder, have Yellow Pages converted all those ditched brand lovers to consumers of their services? Or was it merely a tease? (sigh)Not a journo..sorry This has been like having a one-night-stand with a brand. A bit tough for the businesses who supplied products & services and the 14,000 + Facebook fans and 700 odd Twitter followers when their new found…aah.."buddy?" closed shop. So I wonder, have Yellow Pages converted all those ditched brand lovers to consumers of their services? Or was it merely a tease? (sigh)

Not a journo..sorry

]]> By: Vincent Heeringahttp://www.stoppress.co.nz/news/2010/02/goodbye-yellow-brick-chocolate-road/comment-page-1/#comment-2870 Vincent Heeringa Thu, 25 Feb 2010 04:39:43 +0000 http://www.stoppress.co.nz/?p=7411#comment-2870 What's with this 'shame on journalists' thing that comments people write all the time. Don't they know we have no shame? What's with this 'shame on journalists' thing that comments people write all the time. Don't they know we have no shame?

]]> By: Simon Millshttp://www.stoppress.co.nz/news/2010/02/goodbye-yellow-brick-chocolate-road/comment-page-1/#comment-2868 Simon Mills Thu, 25 Feb 2010 02:04:05 +0000 http://www.stoppress.co.nz/?p=7411#comment-2868 To be honest I would love them to produce another batch of this and see how many consumers would actually repurchase. I bought out of hype and hope that this would be a revolutionary, yummy peice of chocolate. Sadly I was dissapointed and think I only ate 1/4 of the block. To the advertising side of things, I think the story was well executed (It sucked me in) but on reflection the story lost credibility somewhere along the lines. Also with a weak product, the whole campaign will quickly be forgotten from my mind. To be honest I would love them to produce another batch of this and see how many consumers would actually repurchase. I bought out of hype and hope that this would be a revolutionary, yummy peice of chocolate. Sadly I was dissapointed and think I only ate 1/4 of the block. To the advertising side of things, I think the story was well executed (It sucked me in) but on reflection the story lost credibility somewhere along the lines. Also with a weak product, the whole campaign will quickly be forgotten from my mind.

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