Comments on: Consumer Institute’s endorsement scheme still flying under the radar http://www.stoppress.co.nz/news/2010/02/consumer-endorsement-scheme-still-flying-under-the-radar/ Breaking news from New Zealand Marketing magazine Sat, 11 Feb 2012 04:16:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Duncan Stuarthttp://www.stoppress.co.nz/news/2010/02/consumer-endorsement-scheme-still-flying-under-the-radar/comment-page-1/#comment-2513 Duncan Stuart Tue, 09 Feb 2010 00:35:48 +0000 http://www.stoppress.co.nz/?p=6611#comment-2513 I really wonder about Consumer's indeopendence anyhow. They may not be allied to any commercial organisation - but they do have an agenda judging by the very poor "lets jump to these conclusions" report I read based on one of their studies. The report in question, leapt miles away from their mystery shopper observations to then make sweeping recommendations about the industry in question. Reading I thought two things. 1) This is bad research, and wouldn't pass muster in my profession - Market Research. 2) Me-thought that somebody in Consumer wants to be heard at a select committee somewhere.You can't be independent when your agenda is political; any more than if your agenda is brazenly commercial. I really wonder about Consumer's indeopendence anyhow. They may not be allied to any commercial organisation – but they do have an agenda judging by the very poor "lets jump to these conclusions" report I read based on one of their studies. The report in question, leapt miles away from their mystery shopper observations to then make sweeping recommendations about the industry in question. Reading I thought two things. 1) This is bad research, and wouldn't pass muster in my profession – Market Research. 2) Me-thought that somebody in Consumer wants to be heard at a select committee somewhere.

You can't be independent when your agenda is political; any more than if your agenda is brazenly commercial.

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