http://www.stoppress.co.nz/news/2009/12/back-to-the-future-for-print/ Breaking news from New Zealand Marketing magazine Sat, 11 Feb 2012 04:16:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.stoppress.co.nz/news/2009/12/back-to-the-future-for-print/comment-page-1/#comment-15299 APN jumps on AR bandwagon :: StopPress :: Breaking news from New Zealand Marketing magazine Thu, 26 Jan 2012 11:42:18 +0000 http://www.stoppress.co.nz/?p=5161#comment-15299 [...] have AR business cards. AR’s been around for a while.  In 2009 Esquire magazine brought Robert Downey Jnr to life on their cover, and in 2010 42 Below augmented their vodka with a point of sale project called Fat-boy, where [...] [...] have AR business cards. AR’s been around for a while.  In 2009 Esquire magazine brought Robert Downey Jnr to life on their cover, and in 2010 42 Below augmented their vodka with a point of sale project called Fat-boy, where [...]

]]> http://www.stoppress.co.nz/news/2009/12/back-to-the-future-for-print/comment-page-1/#comment-3312 Drool from consumers, publishers, art directors all over iPad :: StopPress :: Breaking news from New Zealand Marketing magazine Tue, 06 Apr 2010 01:19:22 +0000 http://www.stoppress.co.nz/?p=5161#comment-3312 [...] technology might mean for art direction. It certainly seems more useful than a magazine in 3D or an augmented reality gimmick. And this technology also means you can do this. [...] [...] technology might mean for art direction. It certainly seems more useful than a magazine in 3D or an augmented reality gimmick. And this technology also means you can do this. [...]

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