Hit for six: Dow Design
The tough questions x 6. This time, Dow Design’s Andy Jaquet.
Name and title: Andy Jaquet, strategic development director
Company name: Dow Design
No. of staff: 16
Offices in NZ: 1
1. Notable clients: Fonterra brands, Pernod Ricard, Robert Harris, Hellers, Schweppes and Arano.
2. Sell yourself in a sentence: Exceptional brand design has made a fundamental difference to growing the profit of our clients. Brand design is the new, sexy black.
3. Campaign you’re most proud of: Fresh’N Fruity, Robert Harris, many more and some still waiting to be launched out of the studio.
4. If TV isn’t dead, why? Dunno, is it on a life support machine?
5. The future of advertising is: Packaging design – nothing works harder or more directly with the consumer.
6. Dream account you haven’t got yet: Seychelles Tourism with a six month research visit.
Anyone else in the marcomms sector who deserves a probing? Send in your suggestions to editor@stoppress.co.nz and you will be rewarded with a selection of rare jewels and ancient artefacts*.
*Prize may not exist.
What do you think?