Comments on: Twitter in yer face

By: Jonathan Vegas

Jonathan Vegas — Wed, 21 Oct 2009 16:21:32 +0000

Nice idea – but only 2 billboards, in two cities? Like have a great TVC and playing it on an obscure back-yard regional TV station. The best ad in the world will still be next to useless if hardly anyone sees it! Trickery + hoopla still won't magically get the other 95% of NZrs to see these billboards.

By: Pete

Pete — Wed, 21 Oct 2009 04:29:32 +0000

This advertising is stunning – I drive to work past em and they definitely catch Everyones! eye – I can see people reading em to se what new!.
Brillant idea – keep em coming ….
Pete

By: Pete

Pete — Wed, 21 Oct 2009 04:27:23 +0000

The signs are stunning – certianl

By: Philip O'Neill

Philip O'Neill — Tue, 20 Oct 2009 20:54:52 +0000

It seems a bit of a stretch.

Yellow’s taken an essentially private media (Twitter) and attached it to a public media (Outdoor). Which either means Yellow thinks Josh’s tweets make for more interesting Outdoor, or that Yellow wants people to see it using Twitter hoping it will make the brand look more interesting/progressive/something. Cynically, I suspect the latter.

So you’ve got a brand using a media that doesn’t really work in a very public way to make itself look more interesting.

It’s a bit like seeing your grandfather wearing a Trucker cap to a funeral.

By: Lwindi

Lwindi — Tue, 20 Oct 2009 05:41:37 +0000

Am I missing something… yellow chocolate? The treehouse project had a great pay off – you got to dine in a unique and amazing space, which help enage you in the mission to build it. Do people really want to eat yellow chocolate? All I can think of is over ripe bananas – yuk!

By: Vincent Heeringa

Vincent Heeringa — Tue, 20 Oct 2009 03:10:25 +0000

I must confess to being a bit puzzled by the taste yellow thing. It's all a bit cerebral, whereas the restaurant idea had very strong connection with suppliers.

By: Hugh Mungus

Hugh Mungus — Tue, 20 Oct 2009 02:51:01 +0000

Twitter on a billboard about making chocolate that tastes "yellow". Apart from the ad agency that came up with it….who gives a yellow rat's arse?

By: sleeves

sleeves — Mon, 19 Oct 2009 23:15:19 +0000

it looks ugly. like someone just threw an idea at the billboard and plugged the rediculous result over the logo

By: peter

peter — Mon, 19 Oct 2009 23:02:21 +0000

I hope this is a huge success for Yellow. Great to see them leading the way with their advertising.

By: Frances Chan

Frances Chan — Mon, 19 Oct 2009 21:42:00 +0000

Thanks, Parris – all fixed