Twitter in yer face
We knew it was bound to happen, live tweets are now being seen on digital billboards. The first in NZ come from the Yellow Chocolate campaign. They feature the face and tweets of Josh Winger whose mission is to make a chocolate bar that tastes like the colour yellow, using only Yellow products and services.
The billboards are the first of their kind in NZ to combine online social media with an integrated advertising campaign, and incorporate technology traditionally used to update sports scoreboards and digital road signs.
Yellow’s campaign has received considerable online support, with 500+ Twitter followers and more than 12,700 Facebook fans. To take the tweets to the street for all to view will no doubt raise brand awareness.
Drive by billboards on Auckland’s Queen Street (opposite Imax), at the corner of Onslow Road and Sandringham Road in Kingsland and on Wellington’s Waterloo Quay to see what Josh is up to. He may be visiting a chocolate factory or getting his new shop painted or driving around (“traffic sucks” – he won’t be tweeting in the car from Nov 1 though, will he?) You can also follow Josh online at www.yellowchocolate.co.nz
Yellow’s campaign was created by Colenso, Aim Proximity and Starcom and the APN Outdoor billboards feature Signopsys digital message boards.
parris
October 20, 2009
your url link on the is missing a couple of letters…http://www.yellowcholate.co.nz/
parris
October 20, 2009
heh and my post was missing a word ;)
…on the *story* is missing…
Frances Chan
October 20, 2009
Thanks, Parris – all fixed
peter
October 20, 2009
I hope this is a huge success for Yellow. Great to see them leading the way with their advertising.
sleeves
October 20, 2009
it looks ugly. like someone just threw an idea at the billboard and plugged the rediculous result over the logo
Hugh Mungus
October 20, 2009
Twitter on a billboard about making chocolate that tastes "yellow". Apart from the ad agency that came up with it….who gives a yellow rat's arse?
Vincent Heeringa
October 20, 2009
I must confess to being a bit puzzled by the taste yellow thing. It's all a bit cerebral, whereas the restaurant idea had very strong connection with suppliers.
Lwindi
October 20, 2009
Am I missing something… yellow chocolate? The treehouse project had a great pay off – you got to dine in a unique and amazing space, which help enage you in the mission to build it. Do people really want to eat yellow chocolate? All I can think of is over ripe bananas – yuk!
Philip O'Neill
October 21, 2009
It seems a bit of a stretch.
Yellow’s taken an essentially private media (Twitter) and attached it to a public media (Outdoor). Which either means Yellow thinks Josh’s tweets make for more interesting Outdoor, or that Yellow wants people to see it using Twitter hoping it will make the brand look more interesting/progressive/something. Cynically, I suspect the latter.
So you’ve got a brand using a media that doesn’t really work in a very public way to make itself look more interesting.
It’s a bit like seeing your grandfather wearing a Trucker cap to a funeral.
Pete
October 21, 2009
The signs are stunning – certianl
Pete
October 21, 2009
This advertising is stunning – I drive to work past em and they definitely catch Everyones! eye – I can see people reading em to se what new!.
Brillant idea – keep em coming ….
Pete
Jonathan Vegas
October 22, 2009
Nice idea – but only 2 billboards, in two cities? Like have a great TVC and playing it on an obscure back-yard regional TV station. The best ad in the world will still be next to useless if hardly anyone sees it! Trickery + hoopla still won't magically get the other 95% of NZrs to see these billboards.