Front page of the Herald today: TSB Bank gets a well-placed ad in, right under the story about the IRD ordering Westpac to pay $1 billion back in taxes and interest after finding the bank guilty of tax avoidance.
The ad reads: “Tax avoidance is like under arm bowling. We’ll leave it to the Aussies.”
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Matt
October 9, 2009
Great placement and simple message. Love it!
Phil
October 9, 2009
Great to see a local NZ Bank with some balls!
Good work TSB!
Will
February 9, 2010
Ha ha, nice work :).