Orcon seeks Iggy Pop tarts
The man himself
Iggy Pop is making a new band – and plans to fill it with Kiwis he meets online.
The 62-year-old Godfather of Punk is inviting Kiwi musicians to help him re-record The Passenger, one of his best known solo tracks. It’s all part of a promotion from telecommunications company Orcon for its next generation broadband.
Orcon CEO Scott Bartlett says Iggy is going to be in the driving seat, reproducing his hit with Kiwi talent.
”If you’d like to sing lead vocals, backing vocals, harmonise, play guitar, bass, drums…or anything with Iggy Pop, register with us at www.facebook.com/orcon.
“We’re looking for eight talented Kiwis who have the right credentials to help Iggy lay down a new version of probably his most classic song. But instead of going in to the studio with him, it’s all going to happen over the internet with the magic of Orcon broadband.
“Iggy’s in charge and he will select the musicians to join his band from video auditions they upload to our website. It’s powered by Orcon and it’s going to be huge.”
On 30 October, the selected New Zealand band members will connect to Iggy’s Miami studio via the internet, with everyone in the band laying down their tracks and Iggy singing the vocals.
The studio is going to capture all the audio and vocal feeds and create a unique musical and video rendition of The Passenger. The music and footage is then going to be used to create commercials and a full music video.
“As far as we know, nothing like this has been done before, certainly not in New Zealand and not globally as we understand,” Bartlett says. “So it’s ground–breaking stuff and also a great way for us to showcase the power of Orcon broadband and what can be done with it by talented New Zealanders.
“The internet is enabling Kiwis to do incredible things each day and this helps us prove that.”
The call for musicians kicks off today (7 Oct.) and entries close at noon on 22 October. The final ad will to be available for viewing on the Orcon website and on TV on the week commencing 16 November.
New Zealanders can follow the search from now and watch the ad being made via live stream on 30 October at www.facebook.com/orcon.
Duncan Stuart
October 9, 2009
Great concept. And if you’re thinking only of angry Iggy, find a DVD of the Jarmsuch movie Coffee and Cigarettes. Iggy is really such a sensitive guy! Go Orcon!
Gerry Kookmeyer
November 23, 2009
This has to be the coolest telco promotion ever seen in NZ. Definitely better than some geek playing a tune with 500 handsets or whatever (an idea that has already been done by AKQA with microwaves if I remember rightly). What agency came up with it?
john
February 24, 2010
who's the hottie in the black undies?