Comments on: iSnack 2.0 goes Cheesybite or bust http://www.stoppress.co.nz/news/2009/10/isnack-2-0-goes-cheesybite/ Breaking news from New Zealand Marketing magazine Fri, 30 Jul 2010 00:39:45 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Jules Brown http://www.stoppress.co.nz/news/2009/10/isnack-2-0-goes-cheesybite/comment-page-1/#comment-608 Jules Brown Thu, 08 Oct 2009 22:07:25 +0000 http://www.stoppress.co.nz/news/2009/10/isnack-2-0-goes-cheesybite-or-bust-2/#comment-608 I love the way Kraft think the name that came second in their competition will somehow be embraced by the the people who rejected the one that came in first. Hehehe... Wonderful logic. I think the moral of this story is: Branding experts should be called on to name new products, while consumers should only be expected to eat them. Jules I love the way Kraft think the name that came second in their competition will somehow be embraced by the the people who rejected the one that came in first. Hehehe… Wonderful logic.

I think the moral of this story is: Branding experts should be called on to name new products, while consumers should only be expected to eat them.

Jules

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