Comments on: Icebreaker tears up plastic in NYC

By: Icebreaker: where Mango meets merino :: StopPress :: Breaking news from New Zealand Marketing magazine

Thu, 05 Aug 2010 00:08:14 +0000

[...] it doesn’t actually advertise and still relies heavily on PR (and the occasional PR stunt like this one) to maintain that reputation and spread the merino gospel to the dirty plastic [...]

By: Icebreaker Turns Old Synthetic T-Shirts into Running Bags Live | Lee Weinstein & Associates

Tue, 19 Jan 2010 01:24:46 +0000

[...] Icebreaker tears up plastic in NYC [...]

By: zane

zane — Mon, 19 Oct 2009 21:34:57 +0000

Icebreaker actually USES synthetic fabric… anyone heard of Lycra?? Check out the Icebreaker GT range…

By: matt

matt — Fri, 09 Oct 2009 02:08:37 +0000

I think Icebreaker has made a rather sweeping statement about synthetic products that is not really true or is simplistic at best.

“synthetic tops make great plastic bags – but aren’t great to run in” Umm… they might want to do a bit more research on that one..

In fairness, Merino wool IS a great natural fibre and has amazing thermal and temperature regulating properties. Go nature (and sheep)! … not necessarily Icebreaker…

By: Max

Max — Thu, 08 Oct 2009 19:24:08 +0000

Wouldn’t it be better to use our dwindling petro resources for making things rather than burning it up in planes, trains, cars and things? Things made from petroleum actually don’t release carbon back into the atmosphere…unless it is burned. I like your marketing idea but I was thinking that we could create more jobs and save scarce resources if we invented more ways to use recycled plastic. That way we would increase recycling rates, keep plastic out of our landfills and oceans.
Just a thought, but I like your idea of making something from plastic. Using, reusing, recycling and reclaiming recourses are the only way we are going to help the environment.
Max
http://www.ensobottles.com