Icebreaker tears up plastic in NYC
Shop window PR always stirs up a bit of interest, as is the case in New York this week where Icebreaker has taken over a window at Paragon Sports in an effort to reduce the number of people from wearing plastic clothes made from petroleum. Tell your friends in NY to:
- Bring your synthetic t-shirt to Paragon Sports flagship store on 18th and Broadway, 11am–7pm, Monday 5 to Monday 12 October.
- A live seamstress sitting in the store window will turn it into a reusable running shoe bag for free!
- Make an Icebreaker GT purchase and get 26.2% off and a free pair of Icebreaker socks.
The press release says “synthetic tops make great plastic bags – but aren’t great to run in. They stink when you sweat in them, they feel unnatural and are made from petroleum. Icebreaker pure merino outdoor apparel is the natural alternative to synthetics – it feels better, doesn’t hold odour, is better for the environment and is biodegradable.”
Molly King, communications manager of Icebreaker, features in the video. She adds, “Many people don’t realise how perfect Icebreaker merino wool is in all types of weather. We hope New Yorkers come in to ‘bag synthetics’ and try on a piece of Icebreaker GT. They’ll feel for themselves why merino wool is a magic all-seasonal fibre.”
Max
October 9, 2009
Wouldn’t it be better to use our dwindling petro resources for making things rather than burning it up in planes, trains, cars and things? Things made from petroleum actually don’t release carbon back into the atmosphere…unless it is burned. I like your marketing idea but I was thinking that we could create more jobs and save scarce resources if we invented more ways to use recycled plastic. That way we would increase recycling rates, keep plastic out of our landfills and oceans.
Just a thought, but I like your idea of making something from plastic. Using, reusing, recycling and reclaiming recourses are the only way we are going to help the environment.
Max
http://www.ensobottles.com
matt
October 9, 2009
I think Icebreaker has made a rather sweeping statement about synthetic products that is not really true or is simplistic at best.
“synthetic tops make great plastic bags – but aren’t great to run in” Umm… they might want to do a bit more research on that one..
In fairness, Merino wool IS a great natural fibre and has amazing thermal and temperature regulating properties. Go nature (and sheep)! … not necessarily Icebreaker…
zane
October 20, 2009
Icebreaker actually USES synthetic fabric… anyone heard of Lycra?? Check out the Icebreaker GT range…