Message in a blob :: StopPress :: Breaking news from New Zealand Marketing magazine

Message in a blob

October 9th, 2009 by Frances Chan

Blue September was prostate cancer awareness month, October is pink all over for Breast Cancer Action Month. The New Zealand Breast Cancer Foundation has had its website completely redesigned and rebuilt by Satellite Media in time for this month’s activities.

An ad for the campaign was filmed in Auckland in late September. It features a giant blob rolling down Vulcan Lane as an analogy of how breast cancer can take over people’s lives – the longer it is left untreated the bigger the problem gets. The creative and account management team from Colenso BBDO gave their time free of charge for the cause.

The blob has a real ick factor but certainly gets your attention.

View the ad on the NZBCF website.

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Tags: Breast Cancer Action Month, Colenso BBDO, NZBCF, Satellite Media

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Debra
October 9, 2009
This campaign is totally gross… who the hell needs to be reminded that breast cancer takes over your life? Yuk, yuk, yuk!

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