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Latest posts

• Latest mag and paper stats reflect changin’ times by Cath Winks
• MLG brings commercial power of creative PR to the fore at upcoming forum by StopPress Team
• Pepsi kowtows to anti-bull fighting league as bovine prize nixed by Ben Fahy
• Phantom’s poster-boy for NZ poetry by Cath Winks
• As Nielsen changes kick in, major broadcasters show off by Ben Fahy
• The power of the press? by StopPress Team
• Swanndri ties and King’s Speech film forms nab awards by Cath Winks
• Doritos millionaires! Unicorn vs. dolphin! Superbowl mash-up! Ghost of Steve Jobs! Art goes digital! Other humorous things! by Ben Fahy
• Busted global pen thief steals Ad Impact Award by Cath Winks
• Stuff this, what’s on the other channel? by Cath Winks

TVC of the Week

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• Books, snacks and tiki tours

  Who’s it for: Meridian by Assignment Group and Perendale

  Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.

  

  Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital

  Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.

  

  Who’s it for: Shapes Roadies by Y&R Auckland and Finch

  Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.

   

• January 31st, 2012: Evolution: Red Bull style
• January 24th, 2012: Kicking buts and singing songs
• January 17th, 2012: The secret lives of students

Woop of the Week

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  The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).

  Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).

  All this year’s Superbowl ads in two minutes.

  Ghost Steve Jobs will come back to haunt you, Action Electronics.

  It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.

  How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.

   

   

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