Comments on: Walden: TVNZ move gifts Aussies upper hand

By: Update

Update — Mon, 10 Jan 2011 07:38:06 +0000

What is the update on this ? 15 months on, have we gifted much to the Aussies?

By: The year in review: Dave Walden :: StopPress :: Breaking news from New Zealand Marketing magazine

Fri, 17 Dec 2010 01:30:36 +0000

[...] TVNZ for cutting the commission in half and taking the bread from the mouths of our children. [...]

By: David Sheppard

David Sheppard — Sat, 26 Sep 2009 23:09:31 +0000

Here’s what could happen, David: Andy, Nick and Toby could work just as hard for a little less for a while. C’est la guerre.

By: Jules Brown

Jules Brown — Fri, 25 Sep 2009 23:04:07 +0000

I think David McGregor hit the nail on the head. Media commission is for placing media. Creative charges are for creative talent. Good companies will be willing to pay market value for good creative talent. 10% media commission works fine pretty much everywhere else on the planet, so why not NZ too?

Jules

By: Boyd Wason

Boyd Wason — Fri, 25 Sep 2009 07:50:34 +0000

Vincent you’re right when you talk about protecting a fat-laden system, but I think you’re not giving enough credit to Kiwi talent and the smart stuff that’s being produced by the growing number of indies – take for example Sugar and their win of BNZ.

By: Vincent Heeringa

Vincent Heeringa — Fri, 25 Sep 2009 06:55:30 +0000

Because, and let’s be honest, Kiwis aren’t prepared to pay. Not even for you, Big Mac. Devo is trying to protect a fat-laden system that if it were brough back to market realities would mean we’d all be reduced to watching Jude Dobson flogging Anusol cream. Noooooo…

By: David MacGregor

David MacGregor — Fri, 25 Sep 2009 04:37:18 +0000

This may sound bleeding obvious, but why not charge clients for the virtuoso talents of Blood, Talbot and Worthington at a rate the market will pay. It has long bugged me that agencies have been giving ideas away for free for years in return for media commissions.

Come to think of it $500k would buy 4 decent creative people (at least) and leave change for training and development – oh, that’s right agencies don’t invest in creative people, growth by acquisition/importing Poms is so much easier…500k for a CD, exploit the ‘interns’…

CAANZ’s whining is very retro, but times have changed – get over it and adapt/get smarter.

By: Glenda Wynyard

Glenda Wynyard — Fri, 25 Sep 2009 00:06:03 +0000

I don’t want to take this on by myself, but as a media professional, there is no way I would recommend one media owner over another based on who paid us a greater media commission.

Our clients set our remuneration levels (in agreement with our company) and as long as this isn’t a way for the media to inflict an inappropriate rate increase, we all have quite a length of time to move ahead to alter any such commission based trading agreements we may have in place that fall outside of the 10% commission level to be paid.

The dynamics of our industry is changing and we need to evlove with the times. This is one of those inevitable changes that has long been mooted.

By: Boyd Wason

Boyd Wason — Thu, 24 Sep 2009 23:25:30 +0000

Hey Devo – If you think you’re clients aren’t giving you enough budget send more of them our way. Tango have been getting great results with small budgets using digital channels for 7 years. I commend TVNZ for having the balls to do something to level the media playing field for all agencies.

By: Advertisers smell rat over TVNZ cut :: StopPress :: Breaking news from New Zealand Marketing magazine

Thu, 24 Sep 2009 21:40:40 +0000

[...] president David Walden suggests the TVNZ cut, if picked up by other media, will result in a migration of power and talent to [...]