Comments on: The people have spoken: iSnack2.0 sucks http://www.stoppress.co.nz/news/2009/09/the-people-have-spoken-isnack2-0-sucks/ Breaking news from New Zealand Marketing magazine Fri, 30 Jul 2010 00:39:45 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Anna http://www.stoppress.co.nz/news/2009/09/the-people-have-spoken-isnack2-0-sucks/comment-page-1/#comment-496 Anna Fri, 02 Oct 2009 01:35:44 +0000 http://www.stoppress.co.nz/?p=2309#comment-496 I'd wager most people actually saw this coming. Kraft might deny it, but being in the game myself, I know a PR stunt when I smell one, and they've done quite a job. They had everyone talking about the awful name, and then gave us the impression that they were listening to the masses and reneging. And now they've even managed to make these jars collectable! I guess all publicity really is good publicity. I’d wager most people actually saw this coming. Kraft might deny it, but being in the game myself, I know a PR stunt when I smell one, and they’ve done quite a job.

They had everyone talking about the awful name, and then gave us the impression that they were listening to the masses and reneging.
And now they’ve even managed to make these jars collectable!

I guess all publicity really is good publicity.

]]> By: Duncan Stuart http://www.stoppress.co.nz/news/2009/09/the-people-have-spoken-isnack2-0-sucks/comment-page-1/#comment-475 Duncan Stuart Thu, 01 Oct 2009 04:32:49 +0000 http://www.stoppress.co.nz/?p=2309#comment-475 Now there's the next problem of the public suspecting that the whole thing was just a stunt. So you don't even win when you do the right thing. Reality 2.0. Now there’s the next problem of the public suspecting that the whole thing was just a stunt. So you don’t even win when you do the right thing. Reality 2.0.

]]> By: Tweets that mention The people have spoken: iSnack2.0 sucks :: StopPress :: Breaking news from New Zealand Marketing magazine -- Topsy.com http://www.stoppress.co.nz/news/2009/09/the-people-have-spoken-isnack2-0-sucks/comment-page-1/#comment-467 Tweets that mention The people have spoken: iSnack2.0 sucks :: StopPress :: Breaking news from New Zealand Marketing magazine -- Topsy.com Wed, 30 Sep 2009 19:30:38 +0000 http://www.stoppress.co.nz/?p=2309#comment-467 [...] This post was mentioned on Twitter by Jared Honore and StopPress. StopPress said: The people have spoken: iSnack2.0 sucks: Illustration by Cathy Wilcox from businessday.com.au Kraft Foods has a.. http://bit.ly/153p51 [...] [...] This post was mentioned on Twitter by Jared Honore and StopPress. StopPress said: The people have spoken: iSnack2.0 sucks: Illustration by Cathy Wilcox from businessday.com.au Kraft Foods has a.. http://bit.ly/153p51 [...]

]]> By: Vegemite’s cheesy name :: StopPress :: Breaking news from New Zealand Marketing magazine http://www.stoppress.co.nz/news/2009/09/the-people-have-spoken-isnack2-0-sucks/comment-page-1/#comment-463 Vegemite’s cheesy name :: StopPress :: Breaking news from New Zealand Marketing magazine Wed, 30 Sep 2009 15:11:27 +0000 http://www.stoppress.co.nz/?p=2309#comment-463 [...] But wait, there’s more! [...] [...] But wait, there’s more! [...]

]]> By: Troy http://www.stoppress.co.nz/news/2009/09/the-people-have-spoken-isnack2-0-sucks/comment-page-1/#comment-454 Troy Wed, 30 Sep 2009 07:45:50 +0000 http://www.stoppress.co.nz/?p=2309#comment-454 Wow, that's quite something, turning Kraft around must be like a battleship doing a donut. Full credit as they say in rugby land Wow, that’s quite something, turning Kraft around must be like a battleship doing a donut. Full credit as they say in rugby land

]]> By: Sheldon (Marketing Consultant, Tauranga) http://www.stoppress.co.nz/news/2009/09/the-people-have-spoken-isnack2-0-sucks/comment-page-1/#comment-452 Sheldon (Marketing Consultant, Tauranga) Wed, 30 Sep 2009 07:24:54 +0000 http://www.stoppress.co.nz/?p=2309#comment-452 Good riddance to that horrible name. Good riddance to that horrible name.

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