Saatchi wins trans-Tasman MSN award :: StopPress :: Breaking news from New Zealand Marketing magazine

Saatchi wins trans-Tasman MSN award

September 25th, 2009 by Frances Chan

In a win that surprised their own team, Saatchi & Saatchi DGS takes out round one of MSN’s trans-Tasman Butterfly Award for creative online advertising. The winning banner for Westpac delivered on the criteria of powerful brand building, clever integration within a larger mix and creative cut-through.

The Saatchi team will woop it up at a $1500 lunch. Round two entries close November 23. All quarterly round winners will have the chance to win a trip for two to the Cannes Lions International Advertising Festival 2010.

If you think you’ve done better than this, get the submission form at the MSN website.

View the full campaign on the pdf. Westpac banner ‘Fred’ by Saatchi DGS

Tags: Butterfly Awards, MSN, online advertising, Saatchi & Saatchi DGS

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