Phwoar!
Good news for petrolheads—Auto Salon magazine will launch in New Zealand in October. Privately owned Adrenalin Publishing has licensed the rights from across the ditch to produce the Kiwi version, combining Aussie, international and local content.
Adrenalin has somewhat hogged the motoring sector—its stable of seven includes NZ4WD, New Zealand Company Vehicle and Motor Equipment News. (But not to be pigeonholed, they also produce a mag for beauty therapists).
In a useful test for the market, three annual Auto Salon shows in Auckland, Wellington and Christchurch have attracted around 30,000 people each year. So there’s a definite market for their target of 18- to 34-year-old males who get their kicks from modifying cars and driving them like demons. Or just dreaming about it. Judging by this cover, Kiwi blokes may get more than they can handle.
Frank
September 8, 2009
Adrenalin ‘hogging’ the motoring section – what rubbish. Parkside publishes NZ Performance Car, NZ Classic Car and NZV8, and has another new car website, plus motorsport events. Straight 8 had Classic Driver and Driver. Performance Car is the top selling motoring mag by a mile.
Vincent Heeringa
September 8, 2009
She did say “somewhat” hogging the sector. But you’re quite right, it’s one of many, including ACP with Top Gear, Fairfax with AutoCar and the evanescent appearance of Car last year. Busy little sector.
But will it recover from the historically low car sales figures recorded this year?
Cathy
September 10, 2009
We are happy with somewhat hogging – last audit Adrenalins three Automotive titles had nett circ 21,164 Vs Parkside’s three were at 28,489 making us the two largest automotive publishers