Nothing like a meteorological phenomenon to pep up your copywriting talents. Stuck in their offices, surrounded by flying red dirt, some agency creatives quickly came up with these print and online ads to make their brands most topical in the face of impending suffocation.
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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Jules Brown
September 29, 2009
Ha, nothing like standing out from the crowd eh?
ROTFLMAO!
Duncan Stuart
September 29, 2009
I love it when the agencies show such speed and topicality – sure, not always with great imagination, but they’re topical, responsive and (apart from Subaru) good humoured.
I was in Oz too many years ago when BNZ ran a topical ad during a cricket series. At the time NZ under Hadlee was getting hammered by the Australians in the One Day Series.
The BNZ ran a full page ad in the business press which said something like:
“You may beat us in the cricket, but nobody can beat our lending rates.”
The ad, unfortunately, appeared the morning after Hadlee’s team had snatched a brilliant victory. It was a nice day to be a Kiwi in Sydney, but the ad made the BNZ look like a set of pessimistic losers.
mw
September 29, 2009
Hows about crediting where these ads were originally collated? http://tinyurl.com/ybvbnjx – looks familiar, and this was posted the day after the dust storm. A day later I blogged about it, but at least linked to the original article.
Frances Chan
September 29, 2009
Collated from our own searches, including http://bit.ly/9pF9R and http://bit.ly/hSQTO
mw
September 29, 2009
Right, so it would have been nice to reference that, wouldn’t it? Considering one of those links was my blog.
I would have appreciated it!
Frances Chan
September 29, 2009
Dear iChild, your sensitivity is duly noted. Please alert us directly to your ad/mktg-related blogs – we’d like you to be a regular contributor to StopPress!
mw
September 30, 2009
Well thank you Frances, that is very nice.
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