Fair Go’s best and worst ad nominees
Fair Go presents its annual Best and Worst Ads tonight on TV One at 7.30pm. Last year’s awards episode was the 2nd most popular show in 2008, drawing nearly 750,000 viewers (just behind Dancing with the Stars).
As well as the main awards and the Student Ad Awards, the show also features an advertising retrospective – a look back at the marketing of some iconic NZ brands plus the making of 2 Degrees and the Mitre 10 ads. Viewers will also sing some of our favourite jingles.
Only one ad made it into both best and worst lists – Cadbury ‘Eyebrows’. Not surprising, really; it’s rather polarising. The best ad, as voted by the NZ public, is a clear winner – can you guess it? – but the worst ad was the closest-run race in years, decided by only a handful of votes.
Winners announced tonight.
Best ad nominees:
Toyota ‘Snowboarding’
Mitre 10 ‘Little boys DIY’
Instant Kiwi ‘Mexican Doug – get a perm’
2 Degrees launch ‘Rhys Darby’
Cadbury ‘Eyebrows’
Worst ad nominees:
Thin Lizzy make-up
Telecom XT ‘Richard Hammond’
Cadbury ‘Eyebrows’
Tower Insurance ‘Dishwasher drama’ (above video is from similar campaign, jump to 1:20)
Sensodyne ‘Jelly fish’ (no video)
Henry
September 30, 2009
I haven’t seen Toyota’s or Mitre 10′s entries, but from the other three going in the Best category, I’d have to go for the Mexican Doug ads.
I can’t tell you how many times I’ve heard the “Get a perm” phrase uttered in casual conversation. And all the Instant Kiwi ads were a big hit online.