Ecostore hosts Twitter party
Set your alarms for 3pm NZ time on Thursday 1 October: ecostore founder Malcolm Rands, also known as Eco Man, will be hosting a one-hour party in cyberspace via Twitter. … Read more »
Set your alarms for 3pm NZ time on Thursday 1 October: ecostore founder Malcolm Rands, also known as Eco Man, will be hosting a one-hour party in cyberspace via Twitter. … Read more »
The Mitre 10 ‘Sandpit kids’ ad has been voted by the NZ public as the Best Ad in Fair Go’s annual ad awards. It crunched the competition in the votes it received (view the nominees list here). Its five-year-old stars, Ruben and Benjamin, truly stole the show and won … Read more »
Kraft Foods has admitted to making a massive mistake when naming its new Vegemite product iSnack2.0. Our previous post reports Kraft defending the name, saying it “was chosen based on its personal call to action, … Read more »
Fair Go presents its annual Best and Worst Ads tonight on TV One at 7.30pm. Last year’s awards episode was the 2nd most popular show in 2008, drawing nearly 750,000 viewers (just behind Dancing with the Stars).
As well … Read more »
Peter Myles, director of Omnicom Media Group, is to step down this week.
A leading figure in New Zealand media buying, Myles is a “victim of bureaucracy” according to former media boss Martin Gillman.
In 2007 Myles was appointed executive director of OMG (at times styled as Opera) a jointly owned entity … Read more »
The winner of the Battle of the Bands caption contest is … B!
And Suzanne McNamara made us giggle the most with her entry to accompany Rodney Hide’s pic in Headline … Read more »
The Media Counsel asks this week:
Advertising Week in New York last week was the 6th annual gathering of creatives Stateside. The five days were filled with discussions and showcases on what’s making waves across all the advertising mediums. It even had a Battle of the Ad Bands concert. One notable presentation was by Jessica … Read more »
Released last month, these VW 4Motion print ads by DDB NZ get a woop from us. Eye-catching, clever and an homage to the exceptional MC Escher.
Are you a “hungry world-class MD”? Love junk food? You might want to wing it to Sydney to apply for the top position at Bulldozer Inc.
The agency has just won the Kettle Chip account after a four-way pitch. The client was handled by DDB for the past five years, … Read more »
Show punmanship, win beer Continue reading »Advertisement
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Who’s it for: New World by Colenso BBDO/.99 and Finch
Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. All three ads from the new campaign are bang on in terms of visual storytelling, but for us, the ‘I’m Big Day’ spot takes the biscuit. Check out the other two here.
Who’s it for: Sky by DDB and Exit Films
Why we like it: It would’ve been easy to splice together a highlights package of joyous finely-tuned athletes winning things and crowds enjoying themselves, a la the RWC campaign. But we reckon getting inside the heads of the athletes who are competing and showcasing some of the nuances of the Olympic disciplines is a much better—and much more interesting—approach. This one gets the nod because it was filmed in Invers. Check out the other spots here.
Who’s it for: Subaru by Barnes, Catmur & Friends and The Craft Shop
Why we like it: Subaru has embraced the typical automotive advertising approach in the past, with a campaign showing shots of its cars driving through beautiful, often rugged terrain. But it’s added a layer of interest—and a layer of BC&F humour—in this animated number.
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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