The latest Nielsen Market Intelligence report shows unequivocally that anyone who reads StopPress will almost instantly become extremely wealthy and is up to four times more likely to be accepted into New Zealand’s nouveau über-riche set. Either that or all of you marcomms and media folk are overpaid. Read more »
It was was a double-whammy for Anne Boothroyd and Brigid Alkema from Clemenger BBDO (WGN) at the Grande ORCA awards, with ‘The People’ overwhelmingly agreeing with the judges and picking ‘Sliding Doors’ for the New Zealand Transport Agency as their favourite radio ad. Read more »
Methven, the New Zealand-owned designer, marketer and exporter of water and energy efficient bathroomware, has won a Red Dot Product Design Award at the 2010 competition in Germany for its Shower Infusions, a system that “transforms a daily shower into a luxurious, mood enhancing spa experience”, as can be seen from the reaction of this showering naked lady. Read more »
The way Kiwi organisations measure the value of PR-generated media coverage is the subject of a nationwide review being conducted this month by the CAANZ Marcomms committee and the New Zealand Marketing Association (NZMA), with agencies and clients around the country being surveyed in an effort to find out about their use of Advertising Equivalent Values (AVE) and other PR measures. Read more »
The latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers Insight Report shows the total online ad spend in New Zealand for 2009 coming in at $213.89m, a 10 percent increase from 2008 ($193.15m). And, while this could be viewed as modest growth when compared to previous years, Michael Gregg, the IAB chairman, believes it demonstrates marketers’ confidence in online as a medium that delivers results when budgets were being cut on other media. Read more »
Tim Skellern, who spent three years with Wattie’s after immigrating to New Zealand from the UK in 2004 before throwing in the towel to set up his own company in 2007, has returned to the nurturing bosom of Heinz Wattie’s to take up the role of general manager marketing. Read more »
Traditional business presentations are often characterised by slow moving slide shows, unreliable software and cheesy whirling squares. But Christchurch company Orly Productions hopes to change all that with a new, more engaging and extremely user-friendly business presentation platform called iPRES that it has designed to help companies communicate better and sell more. Read more »
Social media is certainly all the rage at the moment, but while most in marcomms land seems to be talking about it, not too many Kiwi businesses appear to be following up on all that chatter, if the results from the CAANZ Digital Leadership Group (DLG) survey from December 2009 are anything to go by. Read more »
New Zealand’s top-selling gardening magazine, NZ Gardener, has appointed Jo McCarroll as its new editor. She will lead the team but will be under the watchful eyes and green fingers of current editor Lynda Hallinan, who will take up a new role as editorial director. Read more »
Over the past five years the St. George bank brand has experienced significant development and in 2009 was named Australia’s 9th most valuable brand. And key to this success has been the leadership of Martin Wise, the general manager of brand and marketing. Read more »
On his recent visit to New Zealand, Welsh crooner Tom Jones stopped by at the official launch for the countdown to Earth Hour, held at at The Langham Hotel in Auckland (no undie throwing was reported). No undies yes, but he did manage to strike up a conversation with none other than Rod Oram. Now that’s unusual. Read more »
Wine, like chocolate, is better when it comes equipped with a ridiculous summary, so add an über-descriptive, extremely specific review of the new Yellow chocolate to the comment wall below and the best entries will get to lay their tastebuds on a selection of the alkaloid of the Gods from Barista@Home. We might even send you some Yellow chocolate. Read more »
Who it’s for: The New Zealand Transport Agency, by Clemenger BBDO Wellington and PRODIGY director Matt Palmer
Why we like it: It’s like real life, only backwards. Strangely, messing with accepted chronology and going for the good old film it in reverse approach always seems to be remarkably captivating (maybe it’s that scary, ominous sound of noise in reverse that accompanies the visuals). There’s also just one line of dialogue: ‘If you drink then drive, you’re a bloody criminal’. Simple, visual and effective.
And while the new NZ Pure spot by Barnes Catmur and Friends isn’t in reverse, it makes up for it by featuring Bulgarian backpackers and the beautiful Karekare falls.
This little number for Montana sauvignon blanc marks the first time a Kiwi wine brand has featured on Aussie telly. The global campaign will include broadcasts in the UK in April and it will also appear online.
Last week we posted a story announcing the five finalists in Tourism New Zealand’s ‘Your Big Break‘ competition, in which budding film makers from around the world were asked to submit a three minute video that best captures New Zealand’s youthfulness.
The five finalist comprise of an Argentinian, two Americans, and two Kiwis.
We thought we’d showcase one of the Kiwi finalists. This video shows what happens when a zealous young boy befriends a frosty bearded man consuming a frosty soft serve cone. But why this particular video out of the five? Well, we thought you might appreciate seeing what it looks like when God himself, does a ‘bomb’ off a cliff.
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