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When it rains it pours, and Ogilvy & Mather's doors have been swinging in recent months. But executive director Paul Manning says exit interviews with those departing showed there is "really no particular cause or pattern".
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OMD's strategy director Jacquie Pierson has signed up as partner and shareholder in new media start-up Open alongside founder and ex-Naked Communications partner Matt O'Sullivan. And she's certainly not mincing her words about the state of the local industry and the big media agencies that inhabit it.
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A new management structure at Yahoo New Zealand, Contact and Triathlon NZ part ways, PRINZ announces a life member and a few fellows, MYOB names new public affairs manager, ANZ acknowledged again for the National Bank merger, Beyond Wen wins Images and Sound film prize and Purple Sherbert adds some more fizz.
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It's goodbye to the O'Connors, Caulton and MediaWorks go steady, Adshel welcomes a new marketing manager, Haystac adds three to the pile, The Sweet Shop focuses on features with big new partnership, Spark PR and Activate joins The Collective and Aamplify raamps it up with a new hire.
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Kiwi in the mix for IT PR awards, new planner on board the Air NZ plane for DraftFCB, Pead brings on more young talent, and fashion firepower for Starseed.
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Naked's loss is Y&R's gain, Jeanette Paine leaves school, VW's Denise Goodwin swaps cars for floors, Will Radford gets a fresh pair and the MPA welcomes two new board members.
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Changes ahoy at VodaClear, Anthony Gardiner to go it alone, new hires for iSite, Ooh!, Shout, PR Shop and PPR, APN flicks off its southern titles, Madant starts a new experiential division and NZ PC World gets a new editor.
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Strategy makes a few changes in Christchurch, Mango adds some fresh fruit, Ideas Shop promotes from within, L’Oréal's cosmetic kismet, Mulligan readies his quill, Snakk Media names new group chief executive, Reachmedia ups it reach, and Blockhead welcomes a few new troops.
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Lou Kuegler moves up the chain in Asia, Ngage Media finds a new head of sales, Icebreaker focuses on digital, Accentuate adds some academic rigour, Purple Sherbert announces a little addition, and Mi9 adds another.
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Melissa Fletcher goes it alone, Y&R adds a host of humans and Guy Kawasaki heads for New Zealand.
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Independent media strategy and management agency MBM, which was started in 2010 by Sean McCready and Matt Bale, has been quietly—and fairly successfully—going about its business for the past few years. But it's got something to shout about now, with ex Sparkie Alysha Delany signing on to become managing partner and shareholder.
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The MA announces its board members, Andrew Reinholds gets the Cannes call-up, Hauraki adds a couple of comedians, Impact PR shacks up with House of Travel, Kiwi expat Tom Markham heads to New York, and Prodigy signs Samuel Bennetts.
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Spark Group's silo-breaking, DDB to welcome some senior muscle, Dow Design adds a senior (and musical) creative, Nikki Walker joins Finch, Yukfoo looks overseas, Air New Zealand honoured (again) and Social Media Club gets a jolt.
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Wayne Chapman sits on outdoor chair, David MacGregor plays the pay what you want game, GrabOne adds a new role to up its digital ante, iSite reward one of its sales hounds and Orange Group nabs an experienced bean counter.
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ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.
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Who's it for: Ford by JWT and Flying Fish
Why we like it: As JWT's creative director Cleve Cameron says, it's 'the ad as content thing' and creating a music video means people might actually want to watch it. 'Tis a good way to connect the brand to X Factor NZ—and, with the obligatory car porn in a host of appealing Kiwi landscapes, to New Zealanders.
Who's it for: h2go by Colenso BBDO and Flying Fish
Why we like it: While bottled water is one of the most ridiculous products ever invented and shouldn't really exist in New Zealand, credit to the brand, which has just launched its designer bottles, for laying a few easter eggs around the Auckland streets (and, given the prevalence of flying fish in the ad, for using the appropriate production company).
Who's it for: McDonald's by DDB NZ and Flying Fish.
Why we like it: A trifecta for Flying Fish and a quinella for the X Factor sponsors with this all-singing, all-dancing and all-eating number for McDonald's.
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