Posts in the ‘Marketing’ category
May 31st, 2010 by StopPress Team
Ah, technology, you great saver of time, you great increaser of productivity/laziness and, if you believe the results of the second annual ‘Market Measures’ survey, you potentially great maker of money. But while the results seem to show that the Kiwi tech sector has laughed in the face of the recession (or at least sent it a few snarky emails and posted some anonymous comments about it on a blog), the boffins think many of these companies could be doing much better if they started taking a more strategic approach to marketing. Read more »
May 31st, 2010 by Ben Fahy
There are a few things we simply can’t abide here at StopPress: intolerance for other nations, the Dutch and using the power of song to express your emotions. So, you can imagine our horror when we laid eyes and ears on the new TVC for Australia’s new tourism push, ‘There’s Nothing Like Australia’. Read more »
May 31st, 2010 by Ben Fahy
The latest Nielsen Media Research data for readership numbers in the 12 months ending March 2010 has been released, and so has the obligatory combination of excessive adjective use, trumpet blowing, chest beating, questions about the research methodology, some oft-times fairly creative use of statistics and, if you look at the image above this paragraph, funny pictures of people with very white teeth who smile when they read. Read more »
May 27th, 2010 by Ben Fahy
For the last two days, I’ve been relentlessly judging things. I’m a fan of judging, particularly if it’s harsh, unfair, rude, superficial and based solely on first impressions. On this occasion, however, I wasn’t judging for mere sadistic pleasure. It was for a slightly more legitimate purpose: I was part of the esteemed panel tasked with choosing the winners of the Australasian Promotional Products Association’s (APPA) annual awards. So let me take you on a long-winded journey through the oft-times surprising world of promotional products. Read more »
May 26th, 2010 by StopPress Team
A favourite of pirates, Carribeans and Dave down at the fishing club has received a brand overhaul to reconnect with its Kiwi roots.
Read more »
May 26th, 2010 by StopPress Team
As if an unrivalled lifestyle and living amongst New Zealand’s most breathtaking surrounds wasn’t enough, residents of the Lake Wanaka region have a new logo and slogan to love, hate or remain indifferent to.
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May 25th, 2010 by StopPress Team
Newspapers and PR reports were all aflutter last week with the news that Boy, written and directed by Taika Waititi, is now the “number one New Zealand film of all time”, overtaking The World’s Fastest Indian (TWFI) with a lifetime box office of over $7,050,000 in the eight weeks since its release on March 25. But are we comparing apples with apples? Read more »
May 25th, 2010 by StopPress Team
Me, worry? TV3’s director of marketing and communications Roger Beaumont is unfazed by a recent sideswipe from the New Zealand Herald suggesting a striking similarity between a line on the station’s new ‘serious news journalism’ TVC – “Six billion stories…and counting” - and SBS’, Australia’s multicultural and multilingual radio and television service, tagline “Six billion stories and counting”. Read more »
May 24th, 2010 by StopPress Team
Air New Zealand has continued its purple patch, picking up a few more global industry accolades over the weekend after being chosen as Best Airline Australia/Pacific and handed the Staff Service Excellence Award for the Australia/Pacific region at the Skytrax World Airline Awards, a ‘passenger’s choice’ style awards for airlines. Read more »
May 24th, 2010 by StopPress Team
Raising funds is a tough business. Some sell cheese rolls. Some sell sausages in bread. But TBWA’s Tara McKenty and Iain Nealie have taken an altogether different approach: they’re selling themselves – or, at least, their future – in the form of made-up stocks. Read more »
