APN Outdoor has instituted a new networking programme for its clients and business partners called ‘Friends in High Places’, with the new initiative set to butter up 250 of its clients and business partners with an invite-only show featuring Kiwi singer/songwriter/denim jacket-wearing dreamboat Dane Rumble and rising musical stars Artisan Guns, AutoZamm and Lisa Crawley.
Want to know how to harness the raw power of online advertising? Well then, the Interactive Advertising Bureau and the Association of New Zealand Advertisers’ event ‘Outfox, Outsmart and Outgrow Your Competition’ should be right down your e-alley. And there are only 20 tickets left for next week’s event.
Heyho! The TVNV-NZ Marketing awards are all go, for 2010. And somehow that rhymes. Now in their 19th year, the 2010 TVNZ–NZ Marketing Awards celebrate proven excellence in New Zealand marketing. The awards are run as a joint venture between NZ Marketing magazine and the New Zealand Marketing Association (NZMA). And there’s some exciting news, too.
The next round of New Zealand Post Targeted Communications’ hugely popular (and free) direct marketing workshops is upon us and marketers are urged to book their places as soon as possible to avoid a lifetime of bitter regret, low self esteem and other forms of emotional damage.
Following the success of the last Media Mingle, with an enormous turnout of mingling media seen busily snapping up delectable slices of pizza, downing free drinks and posing for glamour shots, the next Media Mingle will return to Sale St. Over 150 turned up last month and the event is continuing to grow in popularity, which means you got to get in quick. It’s not far away, either: the next installment is Tuesday, 27 April from 6pm, so don’t live with a lifetime of regret. Register at www.mediamingle.co.nz.
You’ve got four days and counting to snap up the Early Bird registration rate for the upcoming Social Media Junction. Register by Friday and you’ll get a $200 discount. Better yet, if you’re one of our savvy NZ Marketing Magazine subscribers, you’ll get a further 10 percent discount. The two day conference and workshop will be held in Auckland on May 17 and 18.
Over 150 marketing professionals are expected to attend the New Zealand Marketing Association’s (NZMA) Smarter Data: Working Harder forum next week, with Affinity Id’s chief executive Geoff Cooper leading the lineup of speakers.
You may be an official or unofficial ‘brand ambassador’ for all things social media in your organisation. Maybe it’s even in your job title. But how do you formalise social media within the company without it becoming oxymoronic? And how do you get more people involved?
Tickets for the 30th anniversary Axis awards are now on sale at the CAANZ website. But the powers that be have sent a stern warning: tickets are limited, so you need to get online and secure them now.
We’ve all heard about the importance of social media as a platform for customer engagement. And we’ve also heard how social media is an increasingly vital tool in the arsenal of effective marketing. But how do you measure what for many is intangible?
Show punmanship, win beer Continue reading »Advertisement
Advertisement
Brought to you by
Who’s it for: New World by Colenso BBDO/.99 and Finch
Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. All three ads from the new campaign are bang on in terms of visual storytelling, but for us, the ‘I’m Big Day’ spot takes the biscuit. Check out the other two here.
Who’s it for: Sky by DDB and Exit Films
Why we like it: It would’ve been easy to splice together a highlights package of joyous finely-tuned athletes winning things and crowds enjoying themselves, a la the RWC campaign. But we reckon getting inside the heads of the athletes who are competing and showcasing some of the nuances of the Olympic disciplines is a much better—and much more interesting—approach. This one gets the nod because it was filmed in Invers. Check out the other spots here.
Who’s it for: Subaru by Barnes, Catmur & Friends and The Craft Shop
Why we like it: Subaru has embraced the typical automotive advertising approach in the past, with a campaign showing shots of its cars driving through beautiful, often rugged terrain. But it’s added a layer of interest—and a layer of BC&F humour—in this animated number.
The power of TV advertising, as shown through the story of a dog and his friend.
The power of an energy drink, as shown through cat-toast.
Aussie vodka makes fun of Poles—and parkour (here’s another one).
Lynx’s ‘invisible ad’ in Sydney.
BMW ensures your head is in the right place.
A solar powered brochure that just won gold at the One Show.
First came The Force, now comes The Fan.
Stay at The Star Sydney and there will be stories.
The Argentinian Olympic kerfuffle.
A banner ad that aimed to inspire the world’s longest click.
An amazing, Bafta award-winning short film by Mikey Please.
A font-based newspaper whoopsie, Nicholas Cage can play everyone, watch the planet being conquered and a very handy business name generator.
List of important industry bodies
Delivered free to your inbox twice a week
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck
Honouring the ads and the people responsible for producing the best ads published in New Zealand Magazines
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
