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Breaking news from New Zealand Marketing magazine

 
 

Advertising

Line up for your all Axis passes

March 8th, 2010

 

Tickets for the 30th anniversary Axis awards are now on sale at the CAANZ website. But the powers that be have sent a stern warning: tickets are limited, so you need to get online and secure them now. Read more »

Social media

Taking a measured approach to social media marketing

March 8th, 2010

 

We’ve all heard about the importance of social media as a platform for customer engagement. And we’ve also heard how social media is an increasingly vital tool in the arsenal of effective marketing. But how do you measure what for many is intangible? Read more »

Social Media

Social Media Junction

March 5th, 2010

 

If you have quite the appetite for social media marketing, here’s something for you to savour. May 17th sees the arrival of Social Media Junction. This conference incorporates a range of new media visionaries from the US, Canada, Australia and New … Read more »

Direct Marketing

Learn the secrets of Direct Marketing

February 26th, 2010

 

Opportunities abound aplenty in the land of direct marketing. The Marketing Association together with sponsor Marketing Impact MessageMedia, have announced the first event of the Regional Event Series which will plug you directly into the … Read more »

Marketing

Nobody trusts you anymore

February 16th, 2010 by Gavin Healy

 

Trust and loyalty are emerging as the biggest threats–and opportunities–for marketers in a post recessionary world.

Statistics from Sustainable Advantage, a research arm of Hayes Knight (now run by Nick Jones, former executive director of Nielsen Media Research), demonstrates this massive … Read more »

Direct marketing

Get in quick for a place at the NZ Post direct marketing workshops

February 10th, 2010

 

New Zealand Post Targeted Communications’ popular direct marketing workshops, which are designed to provide a comprehensive working knowledge of the intricacies of direct mail—from direct mail processes, to data and consumer insights and innovation—as well as a guide to working with New Zealand Post, are back again in 2010.  Read more »

Social media

Kiwi businesses sharpen social media tools

February 4th, 2010

 

More than two thirds of New Zealand businesses believe social media is a key tool to increase customer engagement and loyalty, according to a Communication Agencies Association of New Zealand (CAANZ) survey. Read more »

Media

ACP mixes fishy business with fishy pleasure

January 26th, 2010

 

If you fancy yourself as a bit of an angler, harness both your enthusiasm and a team of no more than eight people and put Friday, 5 March aside for a day on the water as part of The Great ACP Media Fishing Competition, which is hosted by ACP Media’s men’s magazines. Read more »

Awards

Roll up, roll up for CAANZ Media Awards

January 19th, 2010

 

Entries are now being taken for the 2010 CAANZ Media Awards, so take all those bright ideas you had during 2009 and let your trophies do the talking in 2010. Read more »

Marketing

Tiger Translate: where beer meets art

January 18th, 2010

 

Tiger Translate, the New Zealand-developed art and music mash-up, is heading back to Auckland in 2010, with this year’s event set to take place in a pop-up location (trend alert!) featuring a maze of gallery spaces spread over three floors. Read more »

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