Tickets for the 30th anniversary Axis awards are now on sale at the CAANZ website. But the powers that be have sent a stern warning: tickets are limited, so you need to get online and secure them now. Read more »
We’ve all heard about the importance of social media as a platform for customer engagement. And we’ve also heard how social media is an increasingly vital tool in the arsenal of effective marketing. But how do you measure what for many is intangible? Read more »
If you have quite the appetite for social media marketing, here’s something for you to savour. May 17th sees the arrival of Social Media Junction. This conference incorporates a range of new media visionaries from the US, Canada, Australia and New … Read more »
Opportunities abound aplenty in the land of direct marketing. The Marketing Association together with sponsor Marketing Impact MessageMedia, have announced the first event of the Regional Event Series which will plug you directly into the … Read more »
Trust and loyalty are emerging as the biggest threats–and opportunities–for marketers in a post recessionary world.
Statistics from Sustainable Advantage, a research arm of Hayes Knight (now run by Nick Jones, former executive director of Nielsen Media Research), demonstrates this massive … Read more »
New Zealand Post Targeted Communications’ popular direct marketing workshops, which are designed to provide a comprehensive working knowledge of the intricacies of direct mail—from direct mail processes, to data and consumer insights and innovation—as well as a guide to working with New Zealand Post, are back again in 2010. Read more »
More than two thirds of New Zealand businesses believe social media is a key tool to increase customer engagement and loyalty, according to a Communication Agencies Association of New Zealand (CAANZ) survey. Read more »
If you fancy yourself as a bit of an angler, harness both your enthusiasm and a team of no more than eight people and put Friday, 5 March aside for a day on the water as part of The Great ACP Media Fishing Competition, which is hosted by ACP Media’s men’s magazines. Read more »
Entries are now being taken for the 2010 CAANZ Media Awards, so take all those bright ideas you had during 2009 and let your trophies do the talking in 2010. Read more »
Tiger Translate, the New Zealand-developed art and music mash-up, is heading back to Auckland in 2010, with this year’s event set to take place in a pop-up location (trend alert!) featuring a maze of gallery spaces spread over three floors. Read more »
On his recent visit to New Zealand, Welsh crooner Tom Jones stopped by at the official launch for the countdown to Earth Hour, held at at The Langham Hotel in Auckland (no undie throwing was reported). No undies yes, but he did manage to strike up a conversation with none other than Rod Oram. Now that’s unusual. Read more »
Wine, like chocolate, is better when it comes equipped with a ridiculous summary, so add an über-descriptive, extremely specific review of the new Yellow chocolate to the comment wall below and the best entries will get to lay their tastebuds on a selection of the alkaloid of the Gods from Barista@Home. We might even send you some Yellow chocolate. Read more »
Who it’s for: The New Zealand Transport Agency, by Clemenger BBDO Wellington and PRODIGY director Matt Palmer
Why we like it: It’s like real life, only backwards. Strangely, messing with accepted chronology and going for the good old film it in reverse approach always seems to be remarkably captivating (maybe it’s that scary, ominous sound of noise in reverse that accompanies the visuals). There’s also just one line of dialogue: ‘If you drink then drive, you’re a bloody criminal’. Simple, visual and effective.
And while the new NZ Pure spot by Barnes Catmur and Friends isn’t in reverse, it makes up for it by featuring Bulgarian backpackers and the beautiful Karekare falls.
This little number for Montana sauvignon blanc marks the first time a Kiwi wine brand has featured on Aussie telly. The global campaign will include broadcasts in the UK in April and it will also appear online.
Last week we posted a story announcing the five finalists in Tourism New Zealand’s ‘Your Big Break‘ competition, in which budding film makers from around the world were asked to submit a three minute video that best captures New Zealand’s youthfulness.
The five finalist comprise of an Argentinian, two Americans, and two Kiwis.
We thought we’d showcase one of the Kiwi finalists. This video shows what happens when a zealous young boy befriends a frosty bearded man consuming a frosty soft serve cone. But why this particular video out of the five? Well, we thought you might appreciate seeing what it looks like when God himself, does a ‘bomb’ off a cliff.
List of important industry bodies
Delivered free to your inbox twice a week
We develop world-class publishing products from New Zealand, for the world. Whether it’s our print and online magazines and books or your own custom publishing and print projects, we create products that inform, inspire and stand out from the crowd.
HB Media: making the complex simple.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free! Sign up here.
Contact Vernene Medcalf at 09 966-0999 to advertise in StopPress.
Copyright © 2009–2010 HB Media. All rights reserved.
