All around the world, things go a little bit green on St Patrick’s Day as token Irishfolk embrace the festivities and set about downing 13 million pints of Guinness. And, as part of a global effort to make March 17 officially the friendliest day of the year, Lion and Zephyr have put Guinness back on TV for the first time in 12 years with a campaign featuring very funny Irish comedian Jimeoin.
The ’80s were a wonderous time. Big hair, big lunches, big phones. But back in 1987, wine was in and beer was out, so it was also a time of pain and suffering for many bemulleted, beer-loving Kiwi males. And the latest historical campaign celebrating DB Export Dry’s 25th anniversary aims to bring the brown stuff back into fashion by poking fun at wine.
Kiwi director Taika Waititi is currently trying to drum up some cash in order to get Boy shown in the US. And, after being nominated for an Oscar, directing a couple of Flight of the Conchords episodes and starring in The Green Lantern, his star keeps rising, as evidenced by this big musical number he directed for NBC that showed before its superbowl coverage.
It’s nearly a year since the Canterbury region suffered one of the biggest earthquakes our country has seen. It’s time to reflect and remember those who lost their lives, homes, jobs and loved ones, even forgo a latte or two to show some support for the region. So what are you doing on 22 February? How about showing Christchurch you care?
In the rush to satiate our appetite for smart phones, manufacturers are launching newer smarter mobiles every other day. Yesterday Nokia launched its new Lumia Windows phone. And Samsung’s getting in on the act for its soon-to-launch Galaxy Note with a clever marketing mix of pop culture and celebrity endorsement.
A radio stunt giving away an all-expenses paid divorce on Valentine’s Day on The Rock FM has backfired in spectacular fashion on the shock jocks behind it. Notorious pranksters Robert Taylor and Jono Pryor, ran the ‘win a divorce’ competition on Valentines Day, despite a raft of negative media attention both here and overseas. A listener could win the divorce on condition they broke up with their unsuspecting spouse live on air. But it was a lesbian couple who had the last laugh, sabotaging the competition and turning on the presenters, leaving them speechless for the first time.
As sponsors of the Wellington International Sevens, Nikon set out to build brand awareness amongst the thousands of fans that turn out for New Zealand’s biggest annual party. With a bit of help from BRR Ltd, it created an integrated campaign that stood out in the stadium and saw its fan base rocket up a whopping 850 percent.
Saatchi & Saatchi Auckland released a cheeky Valentine’s Day stunt for Tui today that allowed blokes to create DIY roses from an ad in the New Zealand Herald, and, at the exact opposite end of the Valentine’s Day advertising spectrum, the Wellington office has launched a subversive campaign for Women’s Refuge that hopes to get people thinking about what love means for some women, bring domestic abuse into the open and encourage New Zealanders to take a second glance if they suspect something isn’t right in a relationship.
Could Wilson the Lotto dog get any luckier? Lotto is launching another installment of its award-winning Lotto campaign–and in it the popular canine hero Wilson finds a girlfriend. Lotto is also getting into the spirit of Valentine’s Day, and sharing the love… name the lucky bitch, and you could win prizes.
Tui-drinkers are widely renowned as hopeless romantics. But some of them obviously need a bit of help to grease the wheels of love. So Tui and Saatchi & Saatchi have come to their aid by finding another use for the newspaper and creating a gift to help impress the missus (or the mister). Much like the alternative strip for Tuatara by Y&R Wellington last year, a bunch of foldable DIY roses is included in every edition of today’s New Zealand Herald, which means these sensitive new age guys “can keep dosh for a dozen of another kind.”
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Who’s it for: DB Export Dry by Colenso BBDO and The Sweet Shop
Why we like it: Everyone loves the ’80s. Or at least laughing at them. And this brilliantly-made piece of masculine nostalgia for DB Export Dry’s ‘say no to wine’ campaign is a gem.
Who’s it for: Betts Kids by and Gatecrasher Perth and Yukfoo Animation
Why we like it: It’s almost impossible to make school shoes cool. But with a little bit of Yukfoo’s magic animation dust, this shape shifting spot manages to get pretty close.
Vegans do it better, apparently.
Charlie Brooker’s glorious poem about The Sun.
Ted Williams, the homeless man with the golden voice, brings out some cocoa butter smoothness for Kraft.
Some amazing time lapse goodness.
The suitably weird follow-up to the over-the-top Skittles parody (which definitely isn’t safe for work, by the way).
British Airways wins the race.
The good thing about repressive regimes is that the children are bound to learn to do one thing really well.
Smarmy Novak plays air-tennis.
The creepy wonders of the internet never cease.
Top quality agency rhyming slang, a restaurant for the true rap lover and a host of simple but brilliant inventions.
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