BCG2 Health’s Pfizer ‘FACTORy’ programme, originally developed in New Zealand in collaboration with Spitfire, and then launched into Australia, has won a Pfizer Human Health global award for commercial excellence and innovation. Read more »
A new free mobile application which helps make Christmas shopping easier has been a huge hit among iPhone users. Read more »
Each year in the lead-up to Christmas, comparison shopping site PriceMe tracks what products are searched for the most, and what are trending up or down. So, for the people in your life who’ve behaved themselves all year round, here’s the definitive list of what’s hot, and what’s not. Read more »
As far as first world problems go, searching for a scoop of hokey pokey on the summer roadtrip and discovering the store you stop at doesn’t do cones is right up there. It just doesn’t feel right if it’s not dripping down your arm and smothered all over your face. Thankfully, Tip Top and Colenso are attempting to remedy this with the new Scoop app, which gives ice-cream fiends the coordinates of their closest roller. Read more »
GrabOne has presented its retailers with an early Christmas pressie – 2000 android tablets to redeem coupons. It is in response to some irate Grabbies who’ve had trouble redeeming their vouchers using their phones. Seems some retailers were refusing to accept vouchers unless they’d been printed out. Read more »
The printing presses may be slowing down across the board, but online channels are starting to take up some of that slack. And, in an effort to capitalise on the mobile and online momentum and make it easier for retailers to get their wares in front of modern shoppers, Reachmedia has released the next version of its catalogue viewing platform, which effectively takes catalogues, resizes them and publishes them in a Facebook environment and on mobile apps. Read more »
APN is claiming to be the first New Zealand publisher to launch an augmented reality app, with The Herald’s TimeOut section being made into an interactive print product through the use of regularly updated virtual content. Read more »
The latest numbers for newspapers have just been released and, according to Nielsen, readership levels for all dailies via print decreased ‘significantly’, as they did for the country’s biggest newspaper, The New Zealand Herald. But there were plenty of positives, with some readership increases, circulation remaining fairly static for most papers and massive rises in the online and mobile realms taking up some of print’s slack. Read more »
An app to book a hotel room at super short notice. You’d think someone would have thought of that already. But you’d be wrong. As it turns out, 21-year-old AUT marketing graduate Veronica Nobbs is trying to cash in on this gap in the market with Get a Room, a mobile app that offers punters hotel rooms at the cheapest rates when they’re booking at the last minute from their mobile. Read more »
The Royal New Zealand Foundation of the Blind (RNZFB) has launched a new online collection tool for its Blind Week appeal, 25-31 October, making it the first charity in New Zealand to do so. Read more »
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SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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