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Posts in the ‘Mobile’ category

GrabOne offers instant mobile gratification, Flossie.com taps into ‘quiet-time’

February 1st, 2012 by

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Following in the footsteps of Facebook Deals, Groupon Now and other large deal-providers offering location-specific discounts in real-time, GrabOne has launched its version in New Zealand, Instant. And, on the same day, Flossie.com has also relaunched itself as “a quiet-time appointment channel for the hair and beauty industry” in an effort to tap into the burgeoning deal-hunting consumer movement.

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Curiouser and curiouser: Brancott brings bottles to life

January 31st, 2012 by

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As Brancott Estate rolls out a contemporary new look across its entire wine range, it’s also releasing a new app bringing together the worlds of wine and entertainment via QR code. Read more »

Pluk me: launch of ‘world-first’ smartphone app puts spring in MediaWorks’ step

January 27th, 2012 by

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Mobile devices are basically seen as a necessity these days and, like a dog without its bone, there’s almost nothing more depressing than seeing a modern human try to function without its phone. For marketers, these devices offer some very exciting creative possibilities, and MediaWorks has jumped on the ‘social TV’ bandwagon and released what it believes is a world-first smartphone app called Pluk that uses audio recognition technology to deliver content from the TV straight to the user’s phone. Read more »

More Grabbies pay via mobile

January 19th, 2012 by

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Fourteen months after launching its mobile application, GrabOne’s mobile sales are at an all time high. Twelve percent of all GrabOne purchases over the Christmas period were via the GrabOne mobile application, up from 5.45 percent in November 2011 and 1.5 percent over Christmas 2010. Read more »

‘New Telecom’ up to its old tricks

December 15th, 2011 by

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2degrees has sought urgent Commerce Commission action to stop Telecom from damaging competition in the mobile market. Telecom has confirmed it will lock the phones of customers who buy its planned ‘Skinny’ product, forcing them to pay a fee if they want to leave before a certain time. ‘SIM-locking’ is an anti-competitive practice the Commerce Commission warned against in 2008, when Vodafone tried to get away with it. Vodafone backed down after receiving a letter stating the practice was anti-competitive  Read more »

Experts predict more fun and games for 2012

December 14th, 2011 by

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Colmar Brunton and global partner Millward Brown’s Futures Group have peered into the digital tea-leaves to identify some emerging trends for next year. Among their predictions – gamification, “virtual togetherness” and real-time online decision-making will be the big hitters of 2012, changing the way marketers interact with consumers via digital channels. Read more »

BCG2 Health and Spitfire’s Pfizer ‘FACTORy’ wins award

December 8th, 2011 by

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BCG2 Health’s Pfizer ‘FACTORy’ programme, originally developed in New Zealand in collaboration with Spitfire, and then launched into Australia, has won a Pfizer Human Health global award for commercial excellence and innovation. Read more »

Free app makes Christmas shopping a breeze

December 8th, 2011 by

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A new free mobile application which helps make Christmas shopping easier has been a huge hit among iPhone users. Read more »

Top of the wish lists for Christmas gifts

November 29th, 2011 by

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Each year in the lead-up to Christmas, comparison shopping site PriceMe tracks what products are searched for the most, and what are trending up or down. So, for the people in your life who’ve behaved themselves all year round, here’s the definitive list of what’s hot, and what’s not. Read more »

Roller derby: Colenso and Tip Top remove ice cream frustration with new app

November 28th, 2011 by

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As far as first world problems go, searching for a scoop of hokey pokey on the summer roadtrip and discovering the store you stop at doesn’t do cones is right up there. It just doesn’t feel right if it’s not dripping down your arm and smothered all over your face. Thankfully, Tip Top and Colenso are attempting to remedy this with the new Scoop app, which gives ice-cream fiends the coordinates of their closest roller.  Read more »

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