Movings/Shakings: 8 May
Ross Goldsack re-joins Y&R as non-executive chairman, Trent Harnett joins Malcolm Phillipps at the head of 2degrees’ marketing table, Leonie Collins leaves her post at Eye and Carolyn Enting joins Mindfood. Read more »
Ross Goldsack re-joins Y&R as non-executive chairman, Trent Harnett joins Malcolm Phillipps at the head of 2degrees’ marketing table, Leonie Collins leaves her post at Eye and Carolyn Enting joins Mindfood. Read more »
Cadbury’s been fairly busy lately. It recently launched a new global campaign out of Saatchi & Saatchi Sydney called Joyville and it has followed up the first spot (hmmm, where have we seen the ‘lots of funny looking people making chocolate in a secretive factory’ thing before?) with a TVC currently running in Australia announcing the arrival of its new Marvellous Creations bar. But, closer to home, as part of its sponsorship of the New Zealand Olympic Team, it has also launched an ad showing its support for the athletes—and the supporters of those athletes. Read more »
There’s just ten days left to get your entries in for the 21st TVNZ-NZ Marketing Awards, and the elite team of senior marketers, chief executives and all-round business juggernauts who will be casting their eyes over the entries and deciding who gets to walk home with a Big M has been announced. Read more »
With digital transforming the way products and services are marketed and the ever-increasing consumer appetite for this medium, the influence of digital has never been greater. So it’s never been more critical for businesses to learn how to benefit from the rapid advances in the digital space—and to extend their own capabilities. And the Marketing Association’s Digital Day Out on May 17 gives marketers a chance to get out from behind the desk and examine what is dominating digital today, what the next big things might be and what’s changing the landscape in this ever-evolving medium. Read more »
Pitched as the lighter and more indulgent counterpart to the original Moro, Cadbury’s Moro Gold tackled the dilemma of launching an international product into the marketplace without cannibalising the brand’s existing business. And the hugely successful campaign earned Cadbury the 2007 TVNZ-NZ Marketing Award in the Fast Moving Consumer Goods category. Read more »
An Auckland start-up is combining digital advertising and charitable causes to help improve the world—one desktop at a time. And the founders of DonateYourDesktop.co.nz hope they can soon put the screens of many millions of computers around the world to better use. Read more »
There are many differences between New Zealand and Italy. We’re more likely to have milk with our coffee, our menfolk generally only wear budgie smugglers at the beach if they’re triathletes or surf lifesavers, and our prime minister’s parties are pretty tame in comparison to Silvio’s. But as Publicis Mojo’s latest campaign for Subway’s Italiana range shows, there are a few similarities between the two laid-back countries, including a striking upside down geographical resemblance. Read more »
Two Auckland-based digital creative agencies have flown the Kiwi flag at the 2012 Communicator Awards, with Gladeye taking home three golds for Moa Beer, Collette Dinnigan and the agency’s own portfolio website as well as another two silvers, and Method Studios winning gold for a custom Xbox Kinect Game for Smith&Smith that was aimed at insurance brokers. Read more »
Sparks are already flying over TVNZ’s decision to replace TVNZ7 with a ‘plus one’ time-shifted channel that repeats TV One content, with United Future leader Peter Dunne calling it an insult to the intelligence of New Zealand viewers. And he may have something else to complain about because Greg Partington’s The Shopping Channel has, after two years of planning and a few hiccups along the way, finally got the green light and will feature on Sky channel 18 from 1 October. Read more »
Long before it sat on the shelves of the world’s swankiest bars, watered private parties at hipster music festival SXSW, ran a cocktail world cup on Coronet Peak, even before that one-time international film competition with 42 directors making 42 films each lasting 42 seconds, and almost a decade before that shifty circus bar with the small bearded lady opened up for 42 days in Auckland during the RWC, 42 Below vodka took out the 2003 TVNZ-NZ Marketing Awards Small Business title. Read more »
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Who’s it for: New World by Colenso BBDO/.99 and Finch
Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. All three ads from the new campaign are bang on in terms of visual storytelling, but for us, the ‘I’m Big Day’ spot takes the biscuit. Check out the other two here.
Who’s it for: Sky by DDB and Exit Films
Why we like it: It would’ve been easy to splice together a highlights package of joyous finely-tuned athletes winning things and crowds enjoying themselves, a la the RWC campaign. But we reckon getting inside the heads of the athletes who are competing and showcasing some of the nuances of the Olympic disciplines is a much better—and much more interesting—approach. This one gets the nod because it was filmed in Invers. Check out the other spots here.
Who’s it for: Subaru by Barnes, Catmur & Friends and The Craft Shop
Why we like it: Subaru has embraced the typical automotive advertising approach in the past, with a campaign showing shots of its cars driving through beautiful, often rugged terrain. But it’s added a layer of interest—and a layer of BC&F humour—in this animated number.
The power of TV advertising, as shown through the story of a dog and his friend.
The power of an energy drink, as shown through cat-toast.
Aussie vodka makes fun of Poles—and parkour (here’s another one).
Lynx’s ‘invisible ad’ in Sydney.
BMW ensures your head is in the right place.
A solar powered brochure that just won gold at the One Show.
First came The Force, now comes The Fan.
Stay at The Star Sydney and there will be stories.
The Argentinian Olympic kerfuffle.
A banner ad that aimed to inspire the world’s longest click.
An amazing, Bafta award-winning short film by Mikey Please.
A font-based newspaper whoopsie, Nicholas Cage can play everyone, watch the planet being conquered and a very handy business name generator.
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