Posts in the ‘Marketing’ category
February 10th, 2012 by StopPress Team
The conversation economy just keeps getting bigger—and, as the regular social media fails show, scarier. So to help marketers benefit from it rather than get slapped by it, the CAANZ Marcomms Leadership Group (MLG) is following up the sell-out New Rules of Brand Engagement event last year with Re-Imagining PR: How ideas-led PR can help business, a forum featuring the brains behind the Cannes 2011 PR Grand Prix winner National Australia Bank’s Break Up campaign, PR Gold Lion winner Bundaberg’s Watermark, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific. Read more »
February 10th, 2012 by Ben Fahy
After the success of Pepsi’s MaxIt Jobs campaign last year, there were high hopes for Colenso’s follow-up, Bromitment. But, by the power of Facebook, the vocal minority have got their way and convinced Frucor/Frucor’s PR agency to bow to online pressure and withdraw a prize offering a trip to the running of the bulls in Spain from the campaign. Read more »
February 10th, 2012 by Cath Winks
Now, no matter where you are in the world, you’re never far from a poem reminding you of home. It’s all thanks to a project started in 2009 by Phantom’s Jim Wilson. So… what’s the reason for all this rhyme?
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February 9th, 2012 by Cath Winks
The race for convergence means hitherto distinct media entities are cutting each other’s lunch. TV and radio stations now have their own news websites, while news sites are increasingly moving into TV’s realm with video content. We wrote about it a few months back, and now the country’s most popular news site is now officially available on the big screen, as Fairfax Digital launches its Stuff IPTV Channel on Sony Internet TVs (smart TVs). Read more »
February 9th, 2012 by Cath Winks
The Labour Party is feeling vindicated after the Electoral Commission decided an hour-long radio show hosted by Prime Minister John Key last September broke the law. The EC are understood to have referred the matter to police. RadioLive could face fines of up to $100,000 if it is found guilty of breaching the Broadcasting Act. Read more »
February 9th, 2012 by StopPress Team
There were 300 entries from 33 countries for the Google-sponsored IxDA Interaction Design Awards. And Xero has beaten corporate giants Nike and Windows Phone 7 to take out the “best in class for global interaction design” award. Read more »
February 9th, 2012 by Ben Fahy
When we found out Sky and TVNZ were building an Igloo together, we heard Barnes, Catmur & Friends and Sugar were the two agencies in the hunt for the account. And Sugar has come out victorious. Read more »
February 9th, 2012 by Ben Fahy
Gone are the days when homebrew was a byword for, as your dad might say, bloody undrinkable horse piss. Craft beer is one the major growth areas of the booze market and there are now plenty of interesting brews being concocted in garages, laundries, hot water cupboards, man caves and, of course, breweries all around the country. To tap into the growing number of refined palates, Ian Williams and Anders Warn spent five years developing the world’s first personal brewery, WilliamsWarn, and the design and brand work by Studio Alexander has matched the quality of the product by taking gold in the international Graphis 100 Best in Design awards. Read more »
February 8th, 2012 by Cath Winks
Ah Novus. The Auto Glass Repair and Replacement company behind one of the more divisive ads in recent history. This week Novus launches another campaign – again urging us to show them our crack. It is equally as, ahem, memorable, and looks to be made with much the same budget as the original. But this one comes with the chance to win a trip for two to the ultimate crack – The Grand Canyon and Las Vegas. So get cracking and enter here. (ps you don’t need to send in an actual photo of one’s crack. There is an online entry form. Sorry about that Novus. Could you please just delete that email attachment I sent earlier? Read more »
February 7th, 2012 by Ben Fahy
In case you hadn’t noticed, the way we watch TV is changing. Appointment viewing is still surprisingly popular and according to Nielsen’s new Unitam figures, which factor in time-shifted viewing, just three percent of total viewing last week was time-shifted and 97 percent was live. In homes with personal video recorders (PVRs), time-shifted programming made up about nine percent of total viewing and people with PVRs watched about seven percent more TV in peak time than those in homes without. Away from the living room, however, the ‘what you want, when you want it’ culture and more reliable streaming means Ondemand content is becoming increasingly popular in New Zealand. And to push its online viewing platform iSky, Sky and two of DDB’s up-and-coming creatives Jay Hunt and Pete Gosselin have created a very funny campaign about a woman spurning her old, decrepit and rather bitter old telly for a shiny, vibrant and cocky new laptop. And, just like ‘Your Happy Place’, the slogan ‘Cheat on your TV’ is spot on, too.
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