New minions, underlings and juggernauts get feet under desks
Come with us now as we tap into the unending desire for flagrant industry-related people watching.
Come with us now as we tap into the unending desire for flagrant industry-related people watching.
Lürzer’s Archive is considered to be one of the most prominent and influential voices in the world of advertising and design. And with four issues of the bi-annual 200 Best Ad Photographers worldwide and three issues of 200 Best Illustrators worldwide under its belt, it’s now added the 200 Best Packaging Design worldwide 2010/2011 to the list. And we’ve got some Lürzer’s goodies to give away. Read more »
Matt Shirtcliffe from recently born agency Shirtcliffe & Co and Darryl Wong and Kenton Osmond from RAPP, will be the guest speakers for the New Zealand Post Targeted Communications’ hugely popular and completely free direct marketing workshops. So get in quick if you want to hear their numerous pearls of wisdom. Read more »
Bloomsberry calls itself the inventor of the world’s most fashionable chocolate. And the Kiwi-founded, London-based company is living up to that reputation: its trendy, chocolatey wares are now being stocked in selected outlets of one of the UK’s most fashionable High St clothing chains, Top Shop. Read more »
Online video has been an integral part of marketing campaigns for years, and a video going gangbusters on YouTube and other video sites is like the Holy Grail of marketing. Support, content, timing and knowing your audience are all elements that have to be included in the mix. But what’s often glossed over is the above-the-line support that is typically needed to get the ball rolling. Read more »
Candida, Kinetic 121 and New Zealand Post Targeted Communications have sounded the horn for entries into this year’s Art of the Envelope awards. And while the creative postal interpretations will be sure to arouse all who lay eyes upon them, the bcg² campaign that shows some well-known marketing characters bringing the sexy back to the humble envelope is possibly even more stimulating. Read more »
Another week in marcomms land, another round of new hires, smooth industry moves and media swapsies. Read more »
With three times as many entries than the 2009 edition, the esteemed judges of the 2010 TVNZ-NZ Marketing Awards had a pretty tough job ahead of them deciding on the finalists. But after plenty of discussion, dissection and deliberation, the judging has come to an end and NZ Marketing magazine and the New Zealand Marketing Association (NZMA) can announce this year’s leading contenders. Read more »
When New Zealand Post isn’t deciding what marketing-related events to sponsor, it’s devising ways to make some more money to pay for them all. And the Targeted Communications team thinks it has a big one on its hands with Genius, a ground-smasher of a new data segmentation product that aims to provide Kiwi marketers with the most targeted consumer information available in New Zealand. Read more »
Japanese tech behemoth Toshiba has followed up its sponsorship of the Rugby World Cup in 2007 by signing on as an official sponsor for next year’s event. And Pernod Ricard New Zealand, with its newly named international version of Montana, Brancott Estate, is also on board. Read more »
Find funny foreign products, win fancy foreign book Continue reading »
The Maggies crack one through the Kiwi covers Continue reading »
Who it’s for: Frucor/V by Colenso BBDO
Why we like it: It was always going to be hard to top the success of—and mystery inspired by—the previous V campaigns, but ‘Pomparkour’, the new spot—and new sport—from Colenso and independent director Nathan Price for V’s new isokinetic sports drink, comes pretty close. It’s a prime example of the advertising industry being able to bring ridiculous ideas to life. And it’s so well filmed it even makes Auckland look good.
The call for entries for the 2010 Art of the Envelope Awards has been made and New Zealand Post has decided to embrace the ethos in its traditional advertising with a new ad created by Saatchi & Saatchi Wellington and produced by Teaspoon that aims to draw attention to the Community Post scheme. This is the 12th year New Zealand Post has been supporting Kiwi communities through the initiative and more than 11 million postage paid envelopes to community groups have been dished out to help charities achieve their goals so far. And for those not-for-profits out there, applications for the 2010 round are now open.
An amazing stop-motion stroll across America captured using a Canon 5D camera. Dreamed up by Peter Cote, director Sam Griffith and the Conscious Minds Productions crew, they approached Levi’s jeans for sponsorship and products to use during the shoot and set out on the mission on 17 June in New York, finishing up on 1 July 1 in San Francisco. And you can find out a bit more about the project here.
Look at all those hipsters in that car. And look at all these hipsters on this website.
The football celebration that some celebratory football experts believe could be the world’s best ever.
Fun with meat; combining all the best bits from Now 75 into one glorious musical medley; and, to honour the rise of the online game in the world of marketing, here’s one with Robotic Unicorns.
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