Posts in the ‘Marketing’ category
May 17th, 2012 by Deirdre Robert
Avid fans might remember the debut of Shortland St back in 1992. Aside from delectable ’90s fashion and haircuts, it featured a particularly naughty romantic rendezvous between Dr Chris Warner and a lycra-clad aerobics instructor played by Suzy Aitken, and also gave birth to that line now etched in the Kiwi psyche: “You’re not in Guatemala now, Dr Ropata.” Early signs weren’t too promising, however, and ratings dropped after its launch. But that was two decades ago and as the show edges closer to its 20th anniversary, its popularity seems well assured, with the show consistently capturing over 600,000 viewers in the 5+ market, second only to One News. And with a big promotional push to celebrate the milestone, culminating in a special anniversary feature episode on Monday 21 May, TVNZ is hoping those ratings will soon be shooting upwards. Read more »
May 17th, 2012 by Ben Fahy
As Marshall McLuhan famously said, the medium is the message, “creating a symbiotic relationship by which the medium influences how the message is perceived”. Very rarely does the medium get the message across and also have the ability to soak up grease, but OMD’s novel campaign for Fly Buys Visa that will see deep fried goods up and down New Zealand being wrapped in branded paper has managed to do exactly that. Read more »
May 16th, 2012 by Ben Fahy
The Block is one of the biggest reality TV shows in the world. In Australia, where the show began, it remains the highest-rated television series of all time, and over 350 episodes have been produced in the UK, USA, Israel, Russia, Romania, Belgium, the Netherlands and Scandinavia. Given New Zealand’s penchant for property, it’s perhaps surprising it’s taken this long to arrive here, but it’s landing soon and MediaWorks is claiming a first for a major New Zealand television series by allowing foundation partners whose brands are integrated into the show the ability to use the stars in commercial campaigns outside the broadcast of the programme.
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May 16th, 2012 by Ben Fahy
The debate between those in favour of pre-testing ads and the creative departments who generally oppose it is an ongoing one. But Colmar Brunton has some new ammunition in its fight and is about to launch a new development to its Link pre-testing product that uses facial mapping technology to find out how consumers respond to ads. Read more »
May 15th, 2012 by StopPress Team
You’ve got three and a bit days get your entry in for the 2012 TVNZ-NZ Marketing Awards and tell your marketing story. Entries close 5pm Friday 18 May 2012 and hopefully you’ve noticed there are eight new categories to enter. If you’re unable to submit your entry on time for whatever reason (laziness, inebriation, unreliable minions etc), all is not lost. You can extend the deadline by a week by applying for an extension here and forking over $50. Read more »
May 15th, 2012 by Ben Fahy
When we interviewed Andy Fackrell, DDB’s new executive creative director, in the latest edition of NZ Marketing, he said we could probably expect fewer gags and more visual storytelling to come out of the agency in the next few months. And its impressive campaign to promote the Olympic coverage on Sky, a brand that’s well-renowned for taking a humorous approach to its marketing efforts, ticks both of those boxes.
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May 15th, 2012 by Ben Fahy
Y&R NZ has been appointed as the creative agency for Quickflix Australia and New Zealand and will start immediately on developing separate campaigns for both markets. And Quickflix is certainly going to need some help in this market, as it seems to have largely gone under the radar since launching with a call to the government to regulate content rights because they hinder broadband uptake. Read more »
May 15th, 2012 by StopPress Team
With the seemingly imminent move to a tabloid format on weekdays for The New Zealand Herald, the recent appointment of Deutsche Bank to undertake a strategic review of its media assets in New Zealand (and presumably ready some of them for sale) and the decision to upgrade its stake in GrabOne to 100 percent and buy out Shane Bradley, there are some big things happening at APN at the moment. And while times are pretty tough in the newspaper business, there’s plenty of courage being shown under fire and The New Zealand Herald has been rewarded for its efforts by scoring a hat-trick of wins at the 2012 International Newsmedia Marketing Association. Read more »
May 15th, 2012 by StopPress Team
The biggest name in New Zealand rugby signs up with the biggest name in New Zealand milk, Wellington PR agency Ideas Shop gets into politics, Shine welcomes an experienced campaigner to the roster, The New Zealand Herald names its travel editor, Portfolio adds a digital recruitment specialist, fledgling magazine Homestyle fills a new position, Newstalk ZB is nominated for a prestigious international radio award, and super yacht guru Neville Crichton is honoured by his peers. Read more »
May 14th, 2012 by Ben Fahy
Countdown has been going hammer and tong on the marketing front recently. But New World has come steaming back into view. And its new brand campaign is about as far as you can get from animated shopping baskets and fruit and vegetable musicals. Read more »
