Posts in the ‘Digital’ category
April 2nd, 2012 by Ben Fahy
For many outside the ad industry, arguing over who was the first to come up with an idea could be perceived as petty. But when ideas are the lifeblood of this industry and often have a tangible effect on an agency’s reputation—and, if it helps to win awards, momentum—provenance is important. Recently we’ve seen some controversy over the creation of personalised OHBaby! magazines for Huggies. And it looks like we can add another interesting case to the list: Colenso BBDO’s Doggelganger website for Pedigree and Whybin\TBWA Sydney’s Dog-A-Like mobile app for the same client in Australia. Read more »
March 30th, 2012 by StopPress Team
Social media means friends appear to have turned into a commodity to be crowed about these days. And, thanks to an original 1974 Volkswagen Kombi van, Fly Buys managed to increase its Facebook fan base ten-fold in December, with a total of 55,000 likes in three weeks (up from 5,500) through its ‘Dream Machine’ promotion, a finalist in the 2012 CAANZ Media Awards. Read more »
March 29th, 2012 by StopPress Team
As of tomorrow, New Zealanders will have another option for viewing, with Australian movie and TV subscription service Quickflix launching and ISPs Slingshot and Orcon unmetering the new offering. Read more »
March 28th, 2012 by Jenene Crossan
Launched pre-Google and pre-Facebook, nzgirl was one of the first kids on the online block with its first release all the way back in December 1999. Since then it’s had a few incarnations and we’ve ventured into clothing and merchandise, retail stores and an advertising network. But the one constant amongst 13 years of change has been that it keeps on keeping on. And through all the twists and turns I’ve taken it on in pursuit of the holy digital grail, the site itself, which was relaunched today, has continued to perform. Read more »
March 27th, 2012 by StopPress Team
TVNZ Ondemand launched on 20th March 2007 as Australasia’s first catch-up television service. Five years on and the TV industry is nigh-on unrecognisable and while all major broadcasters face plenty of challenges coping with the rapid change, TVNZ’s ‘inspiring New Zealanders on every screen’ philosophy means there are also plenty of opportunities for the growing online platform. Read more »
March 26th, 2012 by Cath Winks
Start spreadin’ the news… NZ’s own Dave King, M&C Saatchi NZ’s executive creative director, has won the prestigious Irving Wunderman award at the 34th John Caples International Awards Gala, held recently in New York. In fact, the entire Kiwi contingent will be ‘waking up in the city that doesn’t sleep’ to find they’re ‘king of the hill, top of the heap’–between them they managed to bring home 50 awards from a record 51 finalist places (that’s one more than Australia, thank you very much), including seven Golds, 12 Silvers, six Bronzes and 25 Finalists. That’ll melt those little town blues.
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March 20th, 2012 by Ben Fahy
The wise spokesrodent for sorted.org.nz has been helping to enhance Kiwis’ money smarts for almost ten years now and the website is renowned as one of the best financial literacy programmes in the world. New Zealand’s love affair with debt appears to be declining slightly, but there’s still plenty of work to be done and plenty of gaps in the educational process. And, with the help of GSL Network, DoubleFish and Yukfoo, the newly refreshed and renamed Commission for Financial Literacy and Retirement Income has launched the first phase of a new campaign that hopes to get the punters planning. Read more »
March 20th, 2012 by Ben Fahy
As Tequila\’s creative director Ross Howard wrote in a past issue of NZ Marketing, there’s a fine line between creative theft and creative inspiration. And a recent release from Kimberley-Clark’s Huggies brand about a campaign offering new parents personalised OHBaby! magazines got us wondering about the rather thorny issue of creative IP. Read more »
March 19th, 2012 by StopPress Team
From 1 April 2012 APN Online’s adhub will solely represent Interest.co.nz – NZ’s premium source of financial information. The website is one of New Zealand’s biggest online publishing successes, with many of its video presenters and journalists, like the esteemed Bernard Hickey, now key commentators on everything financial, from mortgage rates to personal finance. The site has a solid stable of advertisers and an ever-increasing, loyal fan-base. Interest.co.nz has been represented by the Trade Me advertising team since 1 May 2009. Read more »
March 16th, 2012 by Ben Fahy
News surfaced this week that Sky and TVNZ had a date with the Commerce Commission after a complaint was laid about their joint venture Igloo and whether it met merger obligations under Section 47 of the Commerce Act. So if the decision goes against it, will it put the kybosh on the new mid-play TV network? Read more »
