Posts in the ‘digital’ category
August 25th, 2010 by Ben Fahy
Anyone who has had the pleasure of dealing with corporates, government departments or academic institutions presumably knows there are an almost limitless number of seemingly ridiculous rules that have to be obeyed. Many of these rules fly directly in the face of common sense and are generally frustrating time-sucks. But StopPress can’t recall a rule that seems quite as ridiculous as this one from Apple. Read more »
August 25th, 2010 by StopPress Team
The Interactive Advertising Bureau of New Zealand (IAB) and PricewaterhouseCoopers (PwC) have released the online advertising expenditure figures for Q2, 2010. And whaddya know, yet more massive growth, especially—and surprisingly—in the often-lambasted display advertising category. Read more »
August 24th, 2010 by StopPress Team
It’s a mysterious realm for most, but in this digital world, Search Engine Optimisation (SEO) is also an extremely—and increasingly—important one. And New Zealand-based SEO specialists now have a chance to showcase their talents in the inaugural SEO Challenge. Read more »
August 23rd, 2010 by StopPress Team
The Australasian Writers and Art Directors Association (AWARD) has put its call for entries out. And the collaborative campaign affectionately known as ‘Ian’ is equal parts strange and intriguing. Read more »
August 23rd, 2010 by StopPress Team
After more than 200,000 votes from the public were tallied for this year’s People’s Choice NetGuide awards, the winners have all been crowing, with Stuff.co.nz picking up the top prize and tvnz.co.nz winning best media site. Read more »
August 20th, 2010 by Ben Fahy
The big agencies all seem to be talking about killing off their digital silos and moving them closer to the central nervous system. Yet there are still plenty of new, small digital shops offering their specialist services. And now there’s another new player on the local digital marketing scene after Market United (MU) announced its arrival on Auckland soil, adding to its offices in Sydney and Perth. Read more »
August 20th, 2010 by StopPress Team
A host of students, creative marcomms boffins and not-for-profit community groups gathered at the floating pavilion at Auckland’s Viaduct last night as the yMedia Challenge gongs were handed out. And Massey University’s ‘Designasaurs’ took home the $5,000 prize after its work with Natural Health Practitioners New Zealand was awarded top honours. Read more »
August 19th, 2010 by Simon Pound
The yMedia awards are set to be dished out tonight. And Simon Pound is fighting the good fight on the frontlines. Read more »
August 18th, 2010 by Michael Carney
In this edition of Michael Carney’s Marketing Week:
- How marketers in restricted categories can use social media and still meet their regulatory obligations
- The Consumer Guarantees Act gets a spruce up as it gets with the digital auction programme
- Google TV: another paradigm shift?
- The fibre optic cult: does the investment actually pay dividends?
- Digital goes legit at the Brainy Breakfast
Read more »
August 17th, 2010 by StopPress Team
It’s all about the people. Hey, look, here are a few who have just got fancy new jobs. Read more »
