Who’s it for: New World by Colenso BBDO/.99 and Finch
Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. All three ads from the new campaign are bang on in terms of visual storytelling, but for us, … Read more »
Who’s it for: Cadbury by DBB and Thick as Thieves
Why we like it: A bravura canine performance, a massive purple couch and a few patriotic sporting tingles that Cadbury can bask in the reflected glow of.
Who’s it for: Hell Pizza by Barnes, Catmur & Friends and Film Construction
Why we like … Read more »
Who’s it for: RaboDirect by Shine and String Theory
Why we like it: It’s a common trick for challenger brands in the banking space to target the big boys, but this spot communicates the savings message and it’s very well made (take a bow, String Theory and Toybox). And, as one … Read more »
Who’s it for: TVNZ’s Judge the Jury app/website at the AXIS awards by Contagion
Why we like it: There’s almost nothing better than Bad Lip Reading, so this in-housey, piss-takey spoof ad to draw attention to an AXIS gimmick got our vote.
Who’s it for: KidsCan by True
Why we like … Read more »
Who’s it for: HRV by Y&R Auckland and Curious Film
Why we like it: Comparing the quality of New Zealand with the poor quality of New Zealand’s housing stock is smart idea and offers a nice combination of pride and shame. Beautifully shot, a great song and a world away in terms of … Read more »
Who’s it for: NZ Tax Refunds by Special Group and Finch
Why we like it: Everyone loves getting an unexpected windfall. And they’ve captured the difficulty of internalising such joy so you can spend it all yourself pretty well. Humour and tax, who would’ve thunk it.
Who’s it for: McKenna by Zephyr … Read more »
Who’s it for: State by Colenso BBDO and Ruskin
Why we like it: It’s either brave or foolish for State to trivialise accidents with a jaunty sing-a-long, especially after the events that have befallen the country in recent times and the role insurance companies have played in extending the suffering. But … Read more »
Who’s it for: Fiveight/Turtle Beach by Droga5 and Goodoil Sydney
Why we like it: Tricking viewers, journos and even actors in an effort to drum up some interest in a new campaign is a pretty risky strategy. It can also be very rewarding if it works, but when the online teaser … Read more »
Who’s it for: Good Books by String Theory and Buck
Why we like it: It’s a brilliant, extremely well written tribute to the late great Hunter S. Thompson, it’s for a great cause, and the animation is stupendous.
Who’s it for: Dulux by Clemenger BBDO and The Sweet Shop
Why we like it: It blurs the lines between the real … Read more »
Who’s it for: Cody’s by Barnes, Catmur & Friends and Curious
Why we like it: You can take the boys out of Roto-Vegas, but it seems you can’t take the Roto-Vegas out of the boys. More nice work from BC&F for Independent Liquor and typically good filmic form from Creative Hotshop … Read more »
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Who’s it for: New World by Colenso BBDO/.99 and Finch
Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. All three ads from the new campaign are bang on in terms of visual storytelling, but for us, the ‘I’m Big Day’ spot takes the biscuit. Check out the other two here.
Who’s it for: Sky by DDB and Exit Films
Why we like it: It would’ve been easy to splice together a highlights package of joyous finely-tuned athletes winning things and crowds enjoying themselves, a la the RWC campaign. But we reckon getting inside the heads of the athletes who are competing and showcasing some of the nuances of the Olympic disciplines is a much better—and much more interesting—approach. This one gets the nod because it was filmed in Invers. Check out the other spots here.
Who’s it for: Subaru by Barnes, Catmur & Friends and The Craft Shop
Why we like it: Subaru has embraced the typical automotive advertising approach in the past, with a campaign showing shots of its cars driving through beautiful, often rugged terrain. But it’s added a layer of interest—and a layer of BC&F humour—in this animated number.
The power of TV advertising, as shown through the story of a dog and his friend.
The power of an energy drink, as shown through cat-toast.
Aussie vodka makes fun of Poles—and parkour (here’s another one).
Lynx’s ‘invisible ad’ in Sydney.
BMW ensures your head is in the right place.
A solar powered brochure that just won gold at the One Show.
First came The Force, now comes The Fan.
Stay at The Star Sydney and there will be stories.
The Argentinian Olympic kerfuffle.
A banner ad that aimed to inspire the world’s longest click.
An amazing, Bafta award-winning short film by Mikey Please.
A font-based newspaper whoopsie, Nicholas Cage can play everyone, watch the planet being conquered and a very handy business name generator.
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