Posts in the ‘PR’ category
February 7th, 2012 by Cath Winks
Earlier this year All Black hero Piri Weepu recorded his third Smokefree advertisement, made by the Health Sponsorship Council and Base Two. His appearance in two earlier Smokefreee ads had been so successful they inspired both his brother, and his mum Kura Weepu, to quit smoking. But now, a furore by the ‘breast-is-best brigade” has seen a two second clip of Weepu dropped from the new 2011 ad, for *gasp* bottle feeding his baby daughter. Read more »
February 3rd, 2012 by Cath Winks
An ongoing investigation into a bug found under a plane tree has won New Zealand’s most coveted media prize. Number 8 Wire, an online community news service in Waikato settlement Gordonton, scooped the latest Alcohol Sponsorship Press Award with its breaking stories about the life cycle of a caterpillar. Read more »
February 3rd, 2012 by Cath Winks
It began as a cool marketing move by BMW: paying a paltry sum to have the name of its Mini Cooper Roadster associated with the cold snap engulfing Europe. But the car firm will rueing its decision now, after the freezing weather killed more than 130 people and sent over 500 to hospital. Read more »
February 2nd, 2012 by Cath Winks
British supermarket chain Sainsbury’s are enjoying a boon of newfound popularity, after a customer service response went terribly right. Read more »
February 2nd, 2012 by StopPress Team
There’s been a bit happening in the aviation scene lately: Air New Zealand has shifted to DraftFCB (and Saatchi’s), the nation’s alpha chief executive Rob Fyfe is hanging up his captain’s uniform in December, there are rumours of Emirates changes afoot and Qantas has just announced the appointment of Mango as its public relations agency in New Zealand after a competitive pitch. Read more »
January 27th, 2012 by Cath Winks
Lucky seven, God’s in heaven, one little crutch, a David Beckham, one hockey stick, a slice of heaven. There, 7 ways to say seven, with out mentioning dwarves once. Why? Well seven’s obviously the lucky number for Spark PR & Activate, as they start the New Year with a seventh brand new client, Weight Watchers NZ. The win tops off a hugely successful 2011 for the Auckland-based agency. In recent months, Spark PR & Activate has also been appointed as PR agency for Electrolux Cookware and Laundry, Dermalogica NZ, boutique stationery store Red Letter Day and Mambo apparel. Read more »
January 24th, 2012 by Ben Fahy
As brands try to rise above the rabble and somehow etch themselves into the minds of consumers in a positive fashion, experiential marketing—and the associated brand generosity—is becoming much more prevalent. And, as the multi-faceted Great Pascall Road Trip campaign shows, these experiential elements are increasingly becoming the glue that helps bind major promotions together. Read more »
January 20th, 2012 by StopPress Team
Plastic is bad, mmmkay. And SodaStream NZ, with the help of the PR Shop, is following in the footsteps of overseas markets and using shock and awe tactics to show it, with a large travelling cage filled with 2,000 empty cans and bottles that aims to visually represent the average amount used by a Kiwi household in a three-year period, educate the locals about the world’s recycling problem and, of course, show that SodaStream is a better, eco-friendly option. Read more »
January 20th, 2012 by Ben Fahy
It was not without a sigh and a grunt that agencies with relaxation on their minds received a notice from the Treasury on December 15 asking for interested parties to put their hands up if they wanted to work on the ‘extension of the mixed ownership model’ account. They obviously don’t know Christmas is a time of reflection for the marcomms industry. But it seems the biggest live pitch at the moment (aside from the decision on Vodafone, which is still thought to be in the hands of the global bods), is now down to the shortlist stage. Read more »
December 16th, 2011 by Cath Winks
Publicis Mojo‘s latest multi-platform campaign for Greenpeace is a simple yet stunning piece of PR. It is starkly original, emotive and extremely powerful. And, with everything from pop-up art galleries to support from Radiohead, we reckon this campaign is, if you’ll excuse our Rainbow Warrior French, pretty fucking good.
Read more »
