Posts in the ‘Marketing’ category
May 11th, 2012 by Vincent Heeringa
It’s 2009 and we’re in the depths of recession. Damn those bankers! But one company is booming. Les Mills International is quietly taking over the fitness world with its new suite of products under the Bodyvive brand. The new, baby-boomer fitness regime is sold to gyms around the world and includes music, routines, training, equipment and a marketing pack and hits $1.2 million in sales in just one year. But wait, is this a marketing story? Where are the ads? Read more »
May 11th, 2012 by StopPress Team
You’ve only got one week left to tell your marketing story and get your entry in for the 2012 TVNZ-NZ Marketing Awards. Entries close 5pm Friday 18 May 2012 and hopefully you’ve noticed that there are eight new categories to enter. Time waits for no man, of course, but if you’re unable to submit your entry on time for whatever reason (laziness, inebriation, unreliable minions etc), all is not lost. You can extend the deadline by a week by applying for an extension here and forking over $50. Read more »
May 11th, 2012 by Ben Fahy
Colenso was named as TVNZ’s ‘agency of choice’ in October 2009, when the Brent Smart/Jason Paris agency-client combo was in effect. But, judging by some of the national broadcaster’s recent projects, that doesn’t appear to be the case any more. Read more »
May 11th, 2012 by Ben Fahy
The cover story in the latest NZ Marketing discusses ANZ Group’s mission to win the hearts and minds of New Zealanders and mitigate the effects of inevitably sending the well-liked National Bank brand to the glue factory. It’s one mother of a marketing challenge. And the financial vultures are circling. But ANZ, a brand that’s long been at or near the bottom on the customer service/satisfaction league tables when compared to its competitors, is doing everything in its power to better connect with Kiwis by spending up large on above the line advertising, dropping rates, supporting communities, raising funds and snapping up a host of high-profile sponsorships. And it’s added another big one to the list by announcing a three-year deal with the New Zealand Olympic Committee. Read more »
May 11th, 2012 by Ben Fahy
Smartphone penetration is now thought to be around 30 percent in New Zealand, and that number is increasing rapidly. So Countdown has jumped on the mobile bandwagon and upped the ante in terms of customer experience by launching what it’s calling a New Zealand-first iPhone app that features a digital shopping list and barcode scanning technology, as well as the ability to check prices, find recipe ingredients, collect loyalty points and shop online. Read more »
May 10th, 2012 by Ben Fahy
First Mercury and TBWA\ talked the Good Energy talk in February with the launch of a big TVC featuring Tiki Taane and his version of ‘Over the Rainbow’. And it’s backed that feelgood brand sentiment up in meat space as well, with all proceeds from downloads of the song going to Starship Foundation and a ‘good samaritan’ social experiment on the side of the road that showed how helpful Kiwis are. Now it’s taking the karma bank concept to the city streets with the Good Energy Taxi, where rides are paid for by good deeds rather than cash. Read more »
May 9th, 2012 by Ben Fahy
Vero’s 1300kg Black Angus bull burst onto the scene in 2003 when Big launched the brand in New Zealand with the memorable TVC ‘Bull in a China Shop‘. Fast forward about nine years and the Hawke’s Bay-based Sensation is still going strong and is one of the most enduring and well-liked mascots in the country, as evidenced by the fact an ad featured in Kia Ora magazine has taken out the April round of The Glossies with 24 percent of the vote, beating Landrover’s double-page spread in NZ Rugby World’s 1st XV with 19 percent and Team Architect’s ad by Glow Consulting in Home magazine with 12 percent. Read more »
May 9th, 2012 by Ben Fahy
Given YouTube’s current pervasiveness, it’s hard to believe it didn’t exist until February 2005. And back then, the expensive tools of the trade meant high-quality video was largely inaccessible to the hoi polloi. Now, recording technology is cheap and ubiquitous and broadband means consumption is rising rapidly. The seemingly insatiable desire for online video means it is a huge area of focus for brands and marketers and how to tap into some of the possibilities this exciting realm affords was the topic of discussion at the Marketing Association’s Brainy Breakfast last week. Read more »
May 9th, 2012 by StopPress Team
As David MacGregor wrote in Idealog recently, stuff is dead but print smells nice. And as well as sniffing the May/June edition of NZ Marketing, you can also put some of your other senses to use by delving into stories about the seemingly imminent departure of The National Bank from the local banking scene, Peter Cullinane’s old media/new media manifesto, how DraftFCB has quickly gone from middle-of-the-pack to top of its game, how best to target the gold in them thar New Zealand hills with rural media, the ins, outs, ups and downs of mobile marketing and a technology showcase that looks at some of the bells and whistles to make your marketing work smarter. Read more »
May 8th, 2012 by StopPress Team
FMG has been on a mission to cement its place as a key player in the rural insurance sector. And it’s hoping a new print campaign by Saatchi & Saatchi Wellington that launched over the weekend will help raise the awareness even further—and tell the FMG story to even more New Zealanders. Read more »
