Posts in the ‘Media’ category
February 10th, 2012 by Cath Winks
Nothing endures but change, and the latest newspaper and magazine stats from Nielsen and the Audit Bureau of Circulation are no exception, as the ABC changes both its methodology, and its frequency of audits. The ABC will now be sending out quarterly rolling averages, instead of the six months end-on-end averages it has been doing. The key benefits for marketers and agencies will be receiving more regular data, and the methodology of releasing rolling annual totals is aligned with readership. Read more »
February 10th, 2012 by Ben Fahy
Nielsen has now implemented its new Unitam model, which takes into account both overnight viewing and time-shifted viewing and also features an expanded panel, so it marks a new step in the way TV ratings are gathered in New Zealand. Added to that, the two major broadcasters are both back into full swing and many of the big new and returning shows that were trumpeted at the vastly different new season launches last year are now on the box. So how is New Zealand watching? And how the new season ratings stacking up?
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February 10th, 2012 by StopPress Team
The scene: a trendy bar and eatery in Freemans Bay, Auckland. Booked exclusively last evening for a business function, three stalwarts of the popular press, including Ms F O’Sullivan and Mr P Holmes, tarried at an outdoor table after a late lunch. When politely reminded their time was up, the visitor from Hawke’s Bay replied: “Don’t you know who I am?” Sadly, the young and demure organiser had to admit that she had no idea, just that she had booked the place exclusively. Perhaps the question should have been: “Don’t you know who I was?” The defenders of the fourth estate stayed ostentatiously put after the bar manager quailed in the face of the ferocious and fulsome trio, fearing a D rated review. Read more »
February 9th, 2012 by Cath Winks
The race for convergence means hitherto distinct media entities are cutting each other’s lunch. TV and radio stations now have their own news websites, while news sites are increasingly moving into TV’s realm with video content. We wrote about it a few months back, and now the country’s most popular news site is now officially available on the big screen, as Fairfax Digital launches its Stuff IPTV Channel on Sony Internet TVs (smart TVs). Read more »
February 9th, 2012 by Cath Winks
The Labour Party is feeling vindicated after the Electoral Commission decided an hour-long radio show hosted by Prime Minister John Key last September broke the law. The EC are understood to have referred the matter to police. RadioLive could face fines of up to $100,000 if it is found guilty of breaching the Broadcasting Act. Read more »
February 9th, 2012 by Cath Winks
It seems more and more mates are joining Bruce. 2degrees has announced a larger than expected growth, providing mobile services to 875,656 New Zealanders now, after two and a half years in the market. Included in this are more than 275,000 customers who brought their existing mobile numbers with them. Read more »
February 9th, 2012 by Ben Fahy
When we found out Sky and TVNZ were building an Igloo together, we heard Barnes, Catmur & Friends and Sugar were the two agencies in the hunt for the account. And Sugar has come out victorious. Read more »
February 8th, 2012 by Cath Winks
Ah Novus. The Auto Glass Repair and Replacement company behind one of the more divisive ads in recent history. This week Novus launches another campaign – again urging us to show them our crack. It is equally as, ahem, memorable, and looks to be made with much the same budget as the original. But this one comes with the chance to win a trip for two to the ultimate crack – The Grand Canyon and Las Vegas. So get cracking and enter here. (ps you don’t need to send in an actual photo of one’s crack. There is an online entry form. Sorry about that Novus. Could you please just delete that email attachment I sent earlier? Read more »
February 7th, 2012 by Cath Winks
Your last chance to be touched by a Hurman. New Zealand’s marcomms community is bracing itself for its biggest loss since Uncle Toby bid adieu. But in a kind and generous move before heading east, planning director, talented author, effectiveness evangelist and all round good guy James Hurman is prepared to share some top tips. And let’s face it, the hairy Hurman has been involved in pretty much every piece of great, highly awarded work the Colenso BBDO has done in recent years including Vodafone, Yellow, V, DB Export and Westpac. Read more »
February 7th, 2012 by StopPress Team
Glenn Jameson has “been putting out fires his entire career and now wants to start some”, Raydar’s long serving creative director hands over the baton, James Coleman gets up early, ex APNer Greg Hornblow moves into real estate, and, fresh from swallowing Mitchells, Aegis launches a new innovation unit. Read more »
