Posts in the ‘Media’ category
May 17th, 2012 by Deirdre Robert
Avid fans might remember the debut of Shortland St back in 1992. Aside from delectable ’90s fashion and haircuts, it featured a particularly naughty romantic rendezvous between Dr Chris Warner and a lycra-clad aerobics instructor played by Suzy Aitken, and also gave birth to that line now etched in the Kiwi psyche: “You’re not in Guatemala now, Dr Ropata.” Early signs weren’t too promising, however, and ratings dropped after its launch. But that was two decades ago and as the show edges closer to its 20th anniversary, its popularity seems well assured, with the show consistently capturing over 600,000 viewers in the 5+ market, second only to One News. And with a big promotional push to celebrate the milestone, culminating in a special anniversary feature episode on Monday 21 May, TVNZ is hoping those ratings will soon be shooting upwards. Read more »
May 17th, 2012 by Ben Fahy
As Marshall McLuhan famously said, the medium is the message, “creating a symbiotic relationship by which the medium influences how the message is perceived”. Very rarely does the medium get the message across and also have the ability to soak up grease, but OMD’s novel campaign for Fly Buys Visa that will see deep fried goods up and down New Zealand being wrapped in branded paper has managed to do exactly that. Read more »
May 16th, 2012 by StopPress Team
Sky TV and TVNZ’s joint venture, Igloo, has gotten the go-ahead from the Commerce Commission, and looks set to launch next month as planned. But a separate investigation is now underway into Sky’s content contracts with ISPs. Read more »
May 16th, 2012 by Ben Fahy
The Block is one of the biggest reality TV shows in the world. In Australia, where the show began, it remains the highest-rated television series of all time, and over 350 episodes have been produced in the UK, USA, Israel, Russia, Romania, Belgium, the Netherlands and Scandinavia. Given New Zealand’s penchant for property, it’s perhaps surprising it’s taken this long to arrive here, but it’s landing soon and MediaWorks is claiming a first for a major New Zealand television series by allowing foundation partners whose brands are integrated into the show the ability to use the stars in commercial campaigns outside the broadcast of the programme.
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May 15th, 2012 by Ben Fahy
Y&R NZ has been appointed as the creative agency for Quickflix Australia and New Zealand and will start immediately on developing separate campaigns for both markets. And Quickflix is certainly going to need some help in this market, as it seems to have largely gone under the radar since launching with a call to the government to regulate content rights because they hinder broadband uptake. Read more »
May 15th, 2012 by StopPress Team
With the seemingly imminent move to a tabloid format on weekdays for The New Zealand Herald, the recent appointment of Deutsche Bank to undertake a strategic review of its media assets in New Zealand (and presumably ready some of them for sale) and the decision to upgrade its stake in GrabOne to 100 percent and buy out Shane Bradley, there are some big things happening at APN at the moment. And while times are pretty tough in the newspaper business, there’s plenty of courage being shown under fire and The New Zealand Herald has been rewarded for its efforts by scoring a hat-trick of wins at the 2012 International Newsmedia Marketing Association. Read more »
May 15th, 2012 by StopPress Team
The biggest name in New Zealand rugby signs up with the biggest name in New Zealand milk, Wellington PR agency Ideas Shop gets into politics, Shine welcomes an experienced campaigner to the roster, The New Zealand Herald names its travel editor, Portfolio adds a digital recruitment specialist, fledgling magazine Homestyle fills a new position, Newstalk ZB is nominated for a prestigious international radio award, and super yacht guru Neville Crichton is honoured by his peers. Read more »
May 14th, 2012 by Ben Fahy
Next magazine has recently embarked on a mission to reinvigorate itself after a period of significant circulation decline, and as well as a thorough redesign, a new masthead to give it a more sophisticated feel and a new size, it’s also targeting a younger audience, taking a few more risks and flouting a few well-established commercial publishing rules. And its just launched June issue is maintaining that trend by breaking with more than two decades of tradition and featuring a man—MasterChef judge Josh Emett—on the cover. Read more »
May 11th, 2012 by StopPress Team
The Shopping Channel announced its arrival last week, and dropped a few hints about the industry bigwig that would be running the ship. Seven days later and it has been confirmed that Alistair Duff, currently TVNZ’s general manager of media sales, will be the network’s chief executive. Read more »
May 11th, 2012 by Ben Fahy
Colenso was named as TVNZ’s ‘agency of choice’ in October 2009, when the Brent Smart/Jason Paris agency-client combo was in effect. But, judging by some of the national broadcaster’s recent projects, that doesn’t appear to be the case any more. Read more »
