Posts in the ‘Digital’ category
May 17th, 2012 by Ben Fahy
On March 27 StopPress published a story about a BNZ campaign by its outgoing agency Sugar. A comment ostensibly authored by Jasmine Wilkinson was published under that story that took aim at Sugar, BNZ and other partners. We can confirm that Jasmine was not the author of this comment and that another user posted this comment using Jasmine’s name and email address. The comments were inaccurate and in no way representative of the views of Jasmine nor of StopPress, and were thus removed. We regret that both StopPress and Jasmine were implicated in this malicious use of the blog. We have reviewed the commenting system and will implement a new system in the near future. Read more »
May 15th, 2012 by Ben Fahy
Y&R NZ has been appointed as the creative agency for Quickflix Australia and New Zealand and will start immediately on developing separate campaigns for both markets. And Quickflix is certainly going to need some help in this market, as it seems to have largely gone under the radar since launching with a call to the government to regulate content rights because they hinder broadband uptake. Read more »
May 11th, 2012 by StopPress Team
Robots, social media, spray cans and three of the world’s leading design creatives are coming together in Auckland this month at design conference Semi-Permanent as part of Orcon’s Spider Art, which is believed to be the world’s first art painted by Twitter-controlled ‘spiderbots’. Read more »
May 11th, 2012 by Ben Fahy
Smartphone penetration is now thought to be around 30 percent in New Zealand, and that number is increasing rapidly. So Countdown has jumped on the mobile bandwagon and upped the ante in terms of customer experience by launching what it’s calling a New Zealand-first iPhone app that features a digital shopping list and barcode scanning technology, as well as the ability to check prices, find recipe ingredients, collect loyalty points and shop online. Read more »
May 9th, 2012 by Ben Fahy
Given YouTube’s current pervasiveness, it’s hard to believe it didn’t exist until February 2005. And back then, the expensive tools of the trade meant high-quality video was largely inaccessible to the hoi polloi. Now, recording technology is cheap and ubiquitous and broadband means consumption is rising rapidly. The seemingly insatiable desire for online video means it is a huge area of focus for brands and marketers and how to tap into some of the possibilities this exciting realm affords was the topic of discussion at the Marketing Association’s Brainy Breakfast last week. Read more »
May 8th, 2012 by StopPress Team
With digital transforming the way products and services are marketed and the ever-increasing consumer appetite for this medium, the influence of digital has never been greater. So it’s never been more critical for businesses to learn how to benefit from the rapid advances in the digital space—and to extend their own capabilities. And the Marketing Association’s Digital Day Out on May 17 gives marketers a chance to get out from behind the desk and examine what is dominating digital today, what the next big things might be and what’s changing the landscape in this ever-evolving medium. Read more »
May 7th, 2012 by Josh Martin
An Auckland start-up is combining digital advertising and charitable causes to help improve the world—one desktop at a time. And the founders of DonateYourDesktop.co.nz hope they can soon put the screens of many millions of computers around the world to better use. Read more »
May 7th, 2012 by StopPress Team
Yahoo! New Zealand has announced the arrival of a new awards baby called the Digital Stars, an initiative that aims to find and reward the best young media planners and buyers in New Zealand. Read more »
May 7th, 2012 by StopPress Team
Two Auckland-based digital creative agencies have flown the Kiwi flag at the 2012 Communicator Awards, with Gladeye taking home three golds for Moa Beer, Collette Dinnigan and the agency’s own portfolio website as well as another two silvers, and Method Studios winning gold for a custom Xbox Kinect Game for Smith&Smith that was aimed at insurance brokers. Read more »
May 4th, 2012 by StopPress Team
May the fourth be with you as Contagion announces a creative promotion and a new piece of business, McDonald’s adds two to the grill, Rawdon Christie makes it an English breakfast, nzgirl finds its new general manager, Datamine welcomes a new geek, Sir Dryden Spring steps down and Phantom Billstickers crows about a new Auckland site. Read more »
