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Posts in the ‘Design’ category

ACP undertakes some renovations, Upstart mag goes digital and NZ Woman’s Weekly gets charitable

February 16th, 2012 by

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The latest magazine circulation and readership figures came out last week, replete with a few significant changes to the research methodology and mostly downward-trending numbers. But, as ex Saatchi & Saatchi big wig and current Assignment Group don Peter Cullinane discussed at the Nielsen Innovation Seminar this week, magazines still have a very good story to tell because they have higher levels of engagement than other mediums, something a few publishers are trying to tap into with recent changes to their products.  Read more »

Xero’s snazzy mobile app beats the big kids at IxDA awards

February 9th, 2012 by

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There were 300 entries from 33 countries for the Google-sponsored IxDA Interaction Design Awards. And Xero has beaten corporate giants Nike and Windows Phone 7 to take out the “best in class for global interaction design” award.   Read more »

Smart Kiwi beer, smart Kiwi design: Studio Alexander picks up international award for WilliamsWarn brand work

February 9th, 2012 by

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Gone are the days when homebrew was a byword for, as your dad might say, bloody undrinkable horse piss. Craft beer is one the major growth areas of the booze market and there are now plenty of interesting brews being concocted in garages, laundries, hot water cupboards, man caves and, of course, breweries all around the country. To tap into the growing number of refined palates, Ian Williams and Anders Warn spent five years developing the world’s first personal brewery, WilliamsWarn, and the design and brand work by Studio Alexander has matched the quality of the product by taking gold in the international Graphis 100 Best in Design awardsRead more »

Designworks sprinkles magic dust over Tait as new global identity unveiled

February 3rd, 2012 by

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Tait Communications is one of New Zealand’s best under-the-radar business success stories and is a great example of a local tech company finding its niche and selling its wares in the international market. And, in an effort to better reflect the company’s transformation into a “world-leading solutions provider” rather than just a radio manufacturer, Designworks Wellington has given it a spiffy new visual identity, slogan and website. Read more »

M&C Saatchi quick to snap up Clemenger surplus

February 1st, 2012 by

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M&C Saatchi has taken recycling up a notch, hiring former Clemenger BBDO group account director Jonathan Hales as its Wellington-based business director. Hales was recently laid off after 13 years at Clemenger, where he set up its design agency, Clemenger Design, and led accounts such as ACC, New Zealand Post and the Rugby World Cup 2011. Read more »

Beck’s beer competition gives local talent a fillip

January 31st, 2012 by

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Collaborations between musicians and artists have brought us some of the most memorable pop culture images of the last 50 years. Think iconic images such as the Sex Pistols’ God Save The Queen, or The Velvet Underground and Andy Warholʼs famous collaboration. And now Beck’s is hoping for similar success tomorrow when it launches a new series of limited edition labels designed with the help of local talent. Read more »

Curiouser and curiouser: Brancott brings bottles to life

January 31st, 2012 by

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As Brancott Estate rolls out a contemporary new look across its entire wine range, it’s also releasing a new app bringing together the worlds of wine and entertainment via QR code. Read more »

Milk, milk, Lemonade… Holy Moly ice cream hits Kiwi freezers

January 27th, 2012 by Siobhan Leathley

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Lemonade Design is by no means a newbie to the design game with several prominent clients including Eden Park, Jucy Rentals and Burger Fuel on the roster. And now the agency has turned its hand to new premium ice cream brand Holy Moly. Read more »

Brancott Estate strikes while the iron’s hot, launches brand refresh

January 17th, 2012 by

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Early in 2010, Pernod Ricard’s Montana wines were given a bit of a design refresh, with Dow Design embracing the Marlborough mountains for the brand’s global push. It then rebranded the products sold overseas to Brancott Estate, apparently because of confusion that the wine was from the state of Montana and Marlborough was deemed to be too close to cigarette brand Marlboro. And now, after a big year of RWC sponsorship and above-the-line activity (including this TVC as part of the ‘Stay Curious’ campaign), it’s just had another label spruce up, with new packaging launched across the entire Brancott Estate range. Read more »

The Year in Review: Fraser Gardyne

January 13th, 2012 by

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Fraser Gardyne graduated from design school in 1976, was a director at Designworks for ten years, has worked closely with a massive range of Kiwi businesses and, as a result of his committed service to clients and the industry, was awarded the coveted Black Pin at last year’s Best Design Awards. Here’s some of the goods, bads and uglies of 2011 as seen through his eyes.  Read more »

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