After the success of Pepsi’s MaxIt Jobs campaign last year, there were high hopes for Colenso’s follow-up, Bromitment. But, by the power of Facebook, the vocal minority have got their way and convinced Frucor/Frucor’s PR agency to bow to online pressure and withdraw a prize offering a trip to the running of the bulls in Spain from the campaign. Read more »
Now, no matter where you are in the world, you’re never far from a poem reminding you of home. It’s all thanks to a project started in 2009 by Phantom’s Jim Wilson. So… what’s the reason for all this rhyme?
Sponsors Wetspac attracted entries to the NZ Dairy Industry Awards with a newspaper ad appealing to the innate sense of style dairy farmers are renowned for. And the creative culprits behind the ad, .99 have been rewarded for their efforts by taking out NAB’s Decemeber Newspaper Ad of the Month award. Read more »
Who would have thought an ad for the humble pen could be so engaging? The new ad for Paper Mate’s InkJoy pens takes an everyday situation we can all relate to, adds humour sharper than a paper cut, and shows just how compelling stationery can be. In the process, it nabs itself January’s Colmar Brunton’s Ad Impact Award for the most Impactful new ad on TV.
The race for convergence means hitherto distinct media entities are cutting each other’s lunch. TV and radio stations now have their own news websites, while news sites are increasingly moving into TV’s realm with video content. We wrote about it a few months back, and now the country’s most popular news site is now officially available on the big screen, as Fairfax Digital launches its Stuff IPTV Channel on Sony Internet TVs (smart TVs). Read more »
The Labour Party is feeling vindicated after the Electoral Commission decided an hour-long radio show hosted by Prime Minister John Key last September broke the law. The EC are understood to have referred the matter to police. RadioLive could face fines of up to $100,000 if it is found guilty of breaching the Broadcasting Act. Read more »
It seems more and more mates are joining Bruce. 2degrees has announced a larger than expected growth, providing mobile services to 875,656 New Zealanders now, after two and a half years in the market. Included in this are more than 275,000 customers who brought their existing mobile numbers with them. Read more »
When we found out Sky and TVNZ were building an Igloo together, we heard Barnes, Catmur & Friends and Sugar were the two agencies in the hunt for the account. And Sugar has come out victorious. Read more »
Ah Novus. The Auto Glass Repair and Replacement company behind one of the more divisive ads in recent history. This week Novus launches another campaign – again urging us to show them our crack. It is equally as, ahem, memorable, and looks to be made with much the same budget as the original. But this one comes with the chance to win a trip for two to the ultimate crack – The Grand Canyon and Las Vegas. So get cracking and enter here. (ps you don’t need to send in an actual photo of one’s crack. There is an online entry form. Sorry about that Novus. Could you please just delete that email attachment I sent earlier? Read more »
In case you hadn’t noticed, the way we watch TV is changing. Appointment viewing is still surprisingly popular and according to Nielsen’s new Unitam figures, which factor in time-shifted viewing, just three percent of total viewing last week was time-shifted and 97 percent was live. In homes with personal video recorders (PVRs), time-shifted programming made up about nine percent of total viewing and people with PVRs watched about seven percent more TV in peak time than those in homes without. Away from the living room, however, the ‘what you want, when you want it’ culture and more reliable streaming means Ondemand content is becoming increasingly popular in New Zealand. And to push its online viewing platform iSky, Sky and two of DDB’s up-and-coming creatives Jay Hunt and Pete Gosselin have created a very funny campaign about a woman spurning her old, decrepit and rather bitter old telly for a shiny, vibrant and cocky new laptop. And, just like ‘Your Happy Place’, the slogan ‘Cheat on your TV’ is spot on, too.
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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