Posts in the ‘Advertising’ category
May 17th, 2012 by Ben Fahy
On March 27 StopPress published a story about a BNZ campaign by its outgoing agency Sugar. A comment ostensibly authored by Jasmine Wilkinson was published under that story that took aim at Sugar, BNZ and other partners. We can confirm that Jasmine was not the author of this comment and that another user posted this comment using Jasmine’s name and email address. The comments were inaccurate and in no way representative of the views of Jasmine nor of StopPress, and were thus removed. We regret that both StopPress and Jasmine were implicated in this malicious use of the blog. We have reviewed the commenting system and will implement a new system in the near future. Read more »
May 17th, 2012 by StopPress Team
According to a recent Commerce Commission report into the telco industry, the number of broadband connections in New Zealand has more than doubled in the past five years and Telecom has around half of the total residential ISP market. But it’s aiming to increase that, sweeten the deal its for existing customers and get more people streaming by doubling the amount of data for all Total Home broadband packages for no extra charge. And, as the new ‘Why Not?’ campaign from Saatchi & Saatchi shows, that means you can download and share to your heart’s content. Read more »
May 17th, 2012 by StopPress Team
The stain jokes have been flowing freely after an onanistic carpet cleaner got busted busting one out on Target this week. And Cavalier Bremworth, with the help of its agency Federation, hasn’t let the opportunity to promote its carpet stain remover pass it by. Read more »
May 16th, 2012 by Ben Fahy
Doggelganger, last year’s Pedigree Adoption Drive campaign by Colenso BBDO, used facial recognition technology to match humans with dogs and ended up winning all kinds of awards. And there’s a technological bent to this year’s campaign, too, with production company Finch developing a system that allows two entirely different films to be screened simultaneously on the same cinema screen with the use of specially designed glasses. Read more »
May 16th, 2012 by Ben Fahy
The debate between those in favour of pre-testing ads and the creative departments who generally oppose it is an ongoing one. But Colmar Brunton has some new ammunition in its fight and is about to launch a new development to its Link pre-testing product that uses facial mapping technology to find out how consumers respond to ads. Read more »
May 15th, 2012 by StopPress Team
Ogilvy’s Adam Barnes and Hywel James have taken out the March/April round of the new ORCA year after judges Karl Fleet (Campaign Palace), Lachlan McPherson (Publicis Mojo), Harriet Crampton (The Radio Network) and Chris Schofield (DDB) chose their KFC ads ‘Poor Old $5’ and ‘Ginga Note’ as the best of the bunch.
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May 15th, 2012 by Ben Fahy
When we interviewed Andy Fackrell, DDB’s new executive creative director, in the latest edition of NZ Marketing, he said we could probably expect fewer gags and more visual storytelling to come out of the agency in the next few months. And its impressive campaign to promote the Olympic coverage on Sky, a brand that’s well-renowned for taking a humorous approach to its marketing efforts, ticks both of those boxes.
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May 15th, 2012 by Ben Fahy
Y&R NZ has been appointed as the creative agency for Quickflix Australia and New Zealand and will start immediately on developing separate campaigns for both markets. And Quickflix is certainly going to need some help in this market, as it seems to have largely gone under the radar since launching with a call to the government to regulate content rights because they hinder broadband uptake. Read more »
May 15th, 2012 by Ben Fahy
After a pitch involving a rumoured list of TBWA\ and the incumbent McCann, it’s thought DDB has managed to get a foot in the door with Coca-Cola after winning the Lift Plus account. Read more »
May 15th, 2012 by StopPress Team
The biggest name in New Zealand rugby signs up with the biggest name in New Zealand milk, Wellington PR agency Ideas Shop gets into politics, Shine welcomes an experienced campaigner to the roster, The New Zealand Herald names its travel editor, Portfolio adds a digital recruitment specialist, fledgling magazine Homestyle fills a new position, Newstalk ZB is nominated for a prestigious international radio award, and super yacht guru Neville Crichton is honoured by his peers. Read more »
