StopPress

Marketing, advertising & media intelligence

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Little Sister Films gives graduates a novel reason to think Deloitte

By , 2014-03-19 10:36:19

Little Sister Films has created an interactive clip for this year's Deloitte Graduate Recruitment programme, which puts the outcome in the hands of the viewer. The video used the Rapt Media player, a custom-built camera-mounted helmet and a dash of creativity.

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Better networks, worse flirting

By , 2014-03-19 10:03:23

AT&T is exploring its inner geek with a new TVC featuring tech help guys. The pair in this clip are providing helpful network services and a cheesy attempt to flatter an office worker seems to pay off.

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Inside: Heyday

By , 2014-03-19 09:52:41

Luke Pierson started the agency now known as Heyday as a 20-year-old, cold calling prospects for web builds. Now its speciality is working with private sector organisations that just want to get stuff done — and making content the starting point for every project.

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Cooking with Glass

By , 2014-03-18 19:54:50

Google has been on an education drive to tell people how to use its wearable tech, the Glass headset. Now it's showcasing the wonder of possibility, telling us how the glasses could bring a cooking show-like experience into our home.

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YouTube songs in the key of tax

By , 2014-03-18 19:48:13

Recruiting YouTube stars seems a weird thing for a tax management company to do, but that's the idea behind H&R Block's campaign that tries to tell ordinary citizens not to attempt their own tax return. Then again, they would say that.

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Curiosity kickstarted the cat

By , 2014-03-18 16:52:30

Meow Mix, a US petfood company, has come up with a new website designed to appeal to the creative investor and cat lover. Catstarter has three products available to support, including a food dispenser powered by tweets.

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Uber wants to take Aucklanders for a ride

By , 2014-03-18 16:16:00

Ride sharing service Uber is opening its doors to Auckland passengers, with its website saying a limited numbers of cars are already available. The company is encouraging first time users to give it a try and leave feedback, and it's offering an online fare calculator.

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Scrollr takes sideways step with new social platform

By , 2014-03-18 16:07:42

The New Zealand student team behind a new social media platform based on horizontal scrolling hope it will be a platform for brands — and achieve the right balance between functionality and aesthetics.

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A polite zombie

By , 2014-03-18 15:03:55

If there's one thing that Kiwis and Canadians have in common its a reputation for being polite to a fault. And if a recent spot released by JWT for the Canadian Film Festival holds any semblance of truth, then it appears that this stereotype also applies to the undead.

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FCB wins Herald Advertising Challenge, walks away with $250,000 prize and trip to Rome

By , 2014-03-18 14:35:57

Two members of the FCB team will be heading to Rome in a couple of weeks to attend the 2014 Festival of Media Global as part of the agency's prize for winning the Herald Advertising Challenge.

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Have a hoon on Pandora, win big Sonos Wireless package

By , 2014-03-18 14:29:33

The cards have been printed, the stationery has arrived, the team is now in place and the doors to the new office in The Generator in Auckland’s CBD have been opened. And to celebrate Pandora NZ's launch—and its first commercial partner, Sonos Wireless—it is offering a Sonos prize pack worth over $3,800 to one lucky StopPress reader.

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'From building brands to taking stands': NZTA's 'Mistakes' earns spot on TED's ads worth spreading

By , 2014-03-18 13:55:28

Every year, TED compiles a list of its top ten ads worth spreading. And NZTA, Clemenger BBDO and Finch's 'Mistakes' ad, which shows a conversation between two men without enough time to react to a life-changing accident, has made it onto 2014's list.

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Last of the big spenders: NZ top 10 a familiar story

By , 2014-03-18 13:29:41

Our media spending heavyweights have continued their dominance for the past three years, reflecting strength in supermarkets and retail, according to Nielsen figures. However, telco seems to be gathering force with Telecom ranking fourth and Vodafone sneaking into the top 10.

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Tower assumes the role of a lighthouse keeper, promises to watch over Kiwis—UPDATED

By , 2014-03-18 13:08:52

.99's latest TV spot for Tower invokes the nautical metaphor of a lighthouse keeper to illustrate that the insurance giant is always looking out for its clients. Throughout the 45-second TVC, the bearded protagonist draws a parallel between lighthouse keepers and Tower, in the sense that both are "always on watch" and have wisdom on "how to avoid danger and how to put things right." Updated with 2013 ad spend figures for insurance companies.

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TVCs of the Week: 18 March

By , 2014-03-18 13:07:39

A high five this week, with Stihl, Tower, Treasury, 2degrees and Woodstock tickling our extremely ticklish fancies.

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