StopPress

Marketing, advertising & media intelligence

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Pair pressure

By , 2014-02-18 14:46:28

If the TVC for this Chinese online dating service is anything to go by, the country seems to prefer luring lonely hearts with guilt than the prospect of a happy relationship. So why not throw in a grandmother desperate to see her granddaughter at the altar?

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App curtain raises mobile calls with message in your ear

By , 2014-02-18 14:01:55

The creator of the Android app Caller Ads, currently being piloted, is targeting telcos and advertisers that have messages to push to prepay mobile users. The cloud-based service's first iteration is like an audio pre-roll subscribers opt to take before a call.

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Pure imagination brought to life

By , 2014-02-18 12:28:49

BBDO New York tapped into the boundless imagination of a child to create a spot that oozes creativity while simultaneously applauding the awesomeness of mums (or moms) who work for GE. Every scene in the slick ad brings an absurd idea of a child to life, and thereby shows that the extent of possibility is directly proportional to how far the imagination can stretch.

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In praise of age

By , 2014-02-18 12:08:40

The ad industry often seems like a young man's game. But there's no substitute for experience, as renowned copywriter Paul Burke wrote recently. And, if you're wondering when you'll come up with that brilliant product innovation, that revolutionary campaign idea or perhaps that long-awaited solution to the world's energy needs, turns out you might have to wait a while.

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Victory not guaranteed: new Vodafone Warriors campaign focuses on the fans

By , 2014-02-18 12:06:38

Rather than falling into the regular sports advertising trope of the burly sports star making a great play, the team at &Some* has instead opted for a fan-centric approach that doesn’t hold the promise of victory. The idea behind the ‘game of hearts’ campaign comes to life most evidently in the print versions, which feature the faces and quotes of six different Voadfone Warriors fans—both male and female—of different ages.

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TVCs of the Week: 18 February

By , 2014-02-18 11:15:28

Knucks for Lotto, NZ Beef & Lamb, Jim Beam and the Axis Awards.

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Kiwis first off the rank as Ruskin helps Jim Beam make history—UPDATED

By , 2014-02-18 10:47:57

Jim Beam's integrated global campaign Make History hit New Zealand shores last week with TVCs shot and produced largely in our country. The clips were produced by Auckland company Ruskin and directed by Nathan Price.

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Meat through the ages: NZ Beef and Lamb chief goes back in time to draw attention to the Quality Mark

By , 2014-02-18 10:13:38

For the past few years, the Iron Maidens—Sarah Walker, Sophie Pascoe and Lisa Carrington—have been promoting the culinary pleasures of the flesh. But NZ Beef and Lamb has taken a slightly different tack with its new 'Tough Standards, Tender Results' campaign, which shows how the butchery trade has changed throughout the years and aims to reinforce the attributes of the New Zealand Beef & Lamb Quality Mark.

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From blog to brand: Jenene Crossan (nzgirl)

By , 2014-02-18 09:57:17

In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In this segment, we chat to Jenene Crossan, the founder and current director of nzgirl.

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MediaWorks revamps on demand offering with 3NOW app

By , 2014-02-18 09:25:22

MediaWorks has launched new apps for iOS and Android in a spruce up of its on demand platform. The new offerings have a refreshed interface, a new programme guide and sharing functionality and the company is eyeing a wider range of Android devices.

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A matter of fact: Barnes, Catmur & Friends goes into bat for Special Group

By , 2014-02-17 16:13:32

Last week Special Group made Barnes Catmur & Friends a quilt of love as part of the Axis Call for Entries campaign. And, after a slight delay due to 'censorship issues', Barnes, Catmur & Friends has returned the favour, with creative managing partner Paul Catmur embracing the confrontational interviewer within, aggressively singing the praises of his fellow indie and probably ensuring his agency will never be bought by WPP.

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Not for acrophobics: The North Face releases terrifying ad

By , 2014-02-17 14:18:50

Outdoor and camping clothing manufacturer The North Face recently followed free-climber Alex Honnold to Mexico, where he climbed up El Sendero Luminoso (the shining path). And the six-minute video that resulted from this endeavour offers a visceral glimpse at what it's like to dangle from the tips of your fingers.

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Empowering women through imagery: Getty partners with LeanIn.org

By , 2014-02-17 13:20:19

On 10 February, Getty Images announced that it would be going into a partnership with LeanIn.org, a women’s empowerment not-for-profit founded by Facebook chief operating officer Sheryl Sandberg, which aims to create an online library of imagery that depicts powerful images of women and girls.

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Colenso uses real surveillance footage in latest Burger King campaign

By , 2014-02-17 12:01:04

Over the course of the next few weeks, Colenso will be adding security camera footage of customers that purchase the 'Outlaw' burger to a series of pre-rolls, online banners and social media. Once the advert has been released, the public will be given one day to identify the person depicted in the ad, and the first person to do so on the Burger King Facebook group will be given a $250 reward.

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Capturing minds: DraftFCB puts twist on matters of the heart

By , 2014-02-17 11:48:37

DraftFCB's campaign for the Neurological Foundation was as much about capturing minds as hearts as it seized on Valentine's Day to tell people about the true source of love. The foundation is a partner in the upcoming Brain Week which raises money for brain research.

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