StopPress

Marketing, advertising & media intelligence

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Al Jazeera English comes to NZ

By , 2013-09-02 09:27:47

Kiwi viewers can now tune in to the Al Jazeera English news channel on Sky and will be able to see it on Freeview from 1 November. According to a recent statement, the channel will reach around two million New Zealanders on Sky channel 90 and Freeview channel 16, broadcasting live and free to air.

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Blindness, books and copyright law: how the Marrakesh treaty is giving the gift of literature

By , 2013-09-02 08:38:16

The blind and visually impaired have long suffered what has been dubbed a “book famine”. But changes to copyright law have finally provided relief, say Anton Blijlevens and Jillian Lim.

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Money never sleeps: BNZ launches chapter two of its 'Be Good with Money' story

By , 2013-08-30 17:30:44

We live in an increasingly cashless world, with EFTPOS, online banking and various mobile apps making money more of a number on a screen than a wad of notes in your pocket. But for its follow up to the big tease that was BNZ's 'Be Good With Money', the bank and its agency Colenso BBDO have decided to focus on the story—and the power—of a dollar.

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New World turns its people into products in Colenso BBDO's informercial-style campaign

By , 2013-08-30 12:26:24

The 'Every Day a New World' brand campaign earned plenty of fans when it was launched last year (even some from Australia). And New World and Colenso BBDO have followed that up with a series of four ads that aim to, as Foodstuffs' group brand director Jules Lloyd says, "showcase the craft, expertise and quality of food across our fresh departments, highlight our key points of difference and shift some customer perceptions".

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Block-a-holics come to new house party

By , 2013-08-30 12:15:53

MediaWorks' 2012 ratings star The Block has returned with strong first up audience numbers. Now screening three nights a week instead of two, the first three hour-long episodes drew an average five-years-plus audience of 411,800, a ten percent increase on the average audience of the first three episodes of the 2012 series.

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Beyond banners: linking brand experiences and smart digital strategy

By , 2013-08-30 11:24:37

All too often in marketing campaigns, digital media strategy is the unsung hero, says Yahoo! New Zealand's Louis Niven.

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The Compendium: 30 August

By , 2013-08-30 10:58:09

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Everyone loves a comeback: Griffin's takes the biscuit at TVNZ-NZ Marketing awards

By , 2013-08-30 06:00:00

More than 700 members of the marcomms fraternity ventured to the Langham last night to celebrate the country's best marketing ideas, strategy and execution, listen to Te Radar take the piss out of the industry and try to do a bit of business. And Griffin's came away with the major gong for the hugely successful re-introduction of Choco-ade biscuits to Kiwi shelves.

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Orangebox hits double figures, profits from the direct resurgence

By , 2013-08-29 16:19:36

Direct mail is undergoing something of a renaissance at the moment and was up 16 percent to $58 million in the latest ASA ad spend stats. And Orangebox, which has just celebrated its tenth anniversary, is happily riding that wave.

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Movings/Shakings: 29 August

By , 2013-08-29 15:07:13

Boucher takes the editorial wheel at Fairfax, APN's Johns on the hunt for partnerships, veteran Mike Yardley jets into the editor's chair at For the love of travel website, Kristina Rapley is the Creme of the crop, Hotwire gets its first board members, market research outfits join forces, and Simon Sievert is DraftFCB's new digital architect.

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Catch your break, win some shoes

By , 2013-08-29 14:22:31

There are many strange holidays. International Houseplant Appreciation Day, Pissing Day or International Talk like a Pirate Day. Brands occasionally get in on the act as well and create their own (American Express won two grand prix at Cannes in 2012 for its small business day). And global footwear company Keen has joined that club with Worldwide Recess Day.

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Brands get an honest face

By , 2013-08-29 13:15:41

When was the last time you felt you could rely on a company slogan to honestly say what it stands for? Just as well Buzzfeed is on the case, then, to tell it like it is.

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JWT heats up some Ford sauce, catches the eye of HQ with 'The Passengers'

By , 2013-08-29 12:58:55

How do you showcase the power of a car without reverting to shots of driving on winding mountain roads? If you're Ford and JWT, you create a very hot, limited edition chilli sauce and place the bottles in trendy Mexican restaurants, burger joints where car clubs meet up on cruise nights and food carts at motorsport tracks. PLUS: JWT celebrates its bumpat from Ford global.

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Storm's a-comin'

By , 2013-08-29 12:04:20

New York agency Barton F Graf and activist group 350 Action have taken a unique approach to bringing shame on the names of climate change deniers: attaching their names to extreme storms.

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Crazy recruiter is crazy

By , 2013-08-29 09:53:17

We all know how the digital landscape has changed how we're picked for jobs, but there are perhaps no crazier online recruitment processes than this one by US company founder Richard Silverstein, who wants an executive assistant.

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