StopPress

Marketing, advertising & media intelligence

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Sneaky DHL gets competitors to advertise on its behalf

By , 2014-02-24 12:46:44

In what could be described as one of the boldest advertising stunts in quite some time, DHL managed to get employees of its competitors to deliver packages that said 'DHL is faster.'

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Upload a photo and become part of a sensational ad

By , 2014-02-24 12:11:21

London-based Wieden + Kennedy combined a trifecta of advertising superpowers in the form of an adorable girl, a viral-worthy cat and a fist-pumping rock anthem from the 1980s. And in doing so, they've created the type of ad that most would be keen to be a part of – which is convenient, because that's exactly what they are inviting viewers to do.

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Sparking a bargain

By , 2014-02-24 11:38:30

Unsurprisingly, last week's news that Telecom would be changing its name to Spark led to much opining, some of it based around the fact that the rebrand is estimated to cost $20 million. And MacGregor Media has taken the opportunity to point out its cost-effectiveness, just in case they decide to do it again in a few years.

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One idea to rule them all: agency thinking caps to go on as APN launches Herald Advertising Challenge—UPDATED

By , 2014-02-24 11:00:18

APN NZ has extended the entry deadline for the inaugural Herald Advertising Challenge, an annual competition that aims to inspire and celebrate the very best creative and media work within Herald environments. And there are some pretty impressive prizes up for grabs.

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Contact Energy lights up Wellington’s cable car tunnel

By , 2014-02-24 10:52:45

To get Kiwis excited about the New Zealand Festival season of Power Plant, Contact Energy, one of the annual event’s sponsors, has added thousands of lights to the Wellington cable car tunnel.

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The Compendium: 21 February

By , 2014-02-21 14:28:46

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Whybin\TBWA campaign draws a line between rugby pros and novices

By , 2014-02-21 13:00:59

Yesterday, APN released a new campaign to promote the addition of OPTA, a rugby analytics tool, to its recently launched rugby portal, which serves as a discrete hub for anything related to the sport. In the campaign, titled ‘Talk like a rugby pro,’ the laconic observations of a rugby novice are juxtaposed to the in-depth analyses of a fan who has access to extra rugby intel (possibly thanks to the information available on the Herald). PLUS: read about which agency lost APN's creative account.

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Audience up, ad spend down: a depressing graph for Fairfax and APN? Or dodgy data?

By , 2014-02-21 12:21:30

January's Nielsen online ratings showed audience numbers generally going up for both nzherald.co.nz and stuff.co.nz, with Fairfax reclaiming the top spot in Auckland. So is that growth reflected in online ad spend? Not according to SMI data, which showed that both APN and Fairfax Media went in the wrong direction last year.

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Don't read the comments: Y&R hearts DDB, offers mouth kisses and even some 'under the shirt stuff'

By , 2014-02-21 12:08:47

The creative oneupmanship is in full effect for the Axis 'Share the Love' campaign, with some very entertaining inter-agency love letters being sent. And the penultimate clip from Y&R, which takes a leaf out of Jimmy Kimmel's Celebrities Read Mean Tweets by getting DDB staff to read mean blog posts about their work—followed by some nice ones at the end—has just been released.

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There's substance behind the Spark, says Telecom's Jason Paris

By , 2014-02-21 10:48:57

Just as the intertubes lit up with opinions when Telecom launched its spark logo back in 2009, so the intertubes are again abuzz with today's news that Telecom was planning on changing its name change to Spark. Here's what chief operating officer Jason Paris had to say about it.

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High fives all round in new Lotto Powerball campaign

By , 2014-02-21 09:43:16

Using the premise that the high five is the veritable Rosetta stone of celebratory language, DDB’s new Lotto NZ ad takes a likeable Kiwi Everyman on an international journey, during which he only speaks in palm slaps.

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Spark by logo, Spark by name: Telecom sheds its home phone heritage

By , 2014-02-21 09:05:32

Ever since Telecom did the splits back in 2011, there have been rumours that the 'New Telecom' might not stick with its name, which carries with it a fair bit of equity but also a fair bit of monopolistic baggage. And where there's smoke, there's fire, because Telecom has announced that it will change its name to Spark later in the year.

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Trans-formula your car to go trans-Tasman

By , 2014-02-20 14:13:06

Crowd Goes Wild is inviting viewers of the show to pimp up their rides as part of a competition that offers an all-expenses-paid trip to Melbourne to watch the 2014 Formula 1 race to be held in the city between 13 and 16 March.

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Let me entertain you: why advertisers need to heed Vanilla Ice's advice

By , 2014-02-20 13:27:53

Is branded entertainment just a fad, a trend, a nice-to-have? Or is it a crucial change necessary for advertising’s relevancy in the future? Nic Winslade argues that advertisers need to get permission from consumers in order to engage with them. Plus: come up with a idea to integrate your brand into StopPress and we'll choose the best and/or most entertaining effort and make it happen.

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One desk for all

By , 2014-02-20 12:44:13

There's a bit of an arms race when it comes of offices at the moment, and particularly when it comes to tech companies, which appear to have a desire to out-cool each other with their massive HQs and quirky additions (check out this Vanity Fair story about what Apple, Facebook, Google and others are doing in Silicon Valley and San Fran at the moment). But New York-based digital creative shop The Barbarian Group has upped the stakes by showing off what is undoubtedly the coolest desk ever created.

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