StopPress

Marketing, advertising & media intelligence

Article illustration

Ad flashback: Otago Daily Times 1900

By , 2014-01-21 13:00:03

A look back at the advertising published in the 2 January 1900 edition of the Otago Daily Times provides a glimpse at the cost of living, the advertising standards and the creative motivations that pervaded the early 20th century.

Article illustration

Dotcom reveals new music service, showcases himself and his songs

By , 2014-01-21 09:51:22

The look and functionality of Kim Dotcom's long awaited music service Baboom has been revealed and so far it's a showcase of the internet entrepreneur and his album Good Times.

Article illustration

Doritos 'Crash the Superbowl' finalists announced

By , 2014-01-20 17:07:22

Late last year, StopPress covered the efforts of a team of Kiwi creatives who entered the Doritos "Crash the Superbowl' competition, which invited ad makers the world over to vie for a chance to have their original ad appear during the Superbowl. Although the Kiwis didn't make the final cut, the five shortlisted entries are definitely worth a watch.

Article illustration

Locking it down: will 2014 be the year of the paywall?

By , 2014-01-20 15:43:07

Newspaper publishers here and around the world are looking for new revenue streams to make up for a big drop in print advertising, says Michael Carney. And both major publishers in this market are thought to be looking at launching paywalls this year. But will Kiwi consumers pony up if they are put in place? And what options do the publishers have?

Article illustration

Ad/Vice: Peter Cullinane

By , 2014-01-20 14:30:47

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group don and butter aficionado Peter Cullinane offers up some hard-earned pearls of advertising wisdom on flower arranging, mixing business with pleasure and the worth of ‘stuntvertising’.

Article illustration

Getty showcases its award-winning snapshots from 2013

By , 2014-01-20 14:26:12

Sometimes poignant, sometimes inspirational, the 2013 awards compilation from Getty Images offers a series of snapshots that captures the highs and lows of the human experience in a way that is only possible through the laconic medium of photography. Portraits of animal cruelty, political snapshots, sporting action pics, war photography and eerie juxtapositions appear alongside the more commonly seen photographs of natural wonders, artistic poses and press shots.

Article illustration

Will it blend? Yes it will, says Jacob's Creek

By , 2014-01-20 13:23:54

There was plenty of excitement about the Share a Coke campaign, which offered punters a personalised can and tapped into the powerful narcissistic tendencies of the modern age. And Pernod Ricard brand Jacob's Creek is offering something of a grown-up equivalent, with a pop-up winemaking experience in Auckland where customers can taste and combine up to four of the label's most popular varieties to make their own red or white blend.

Article illustration

Skill and luck in equal parts: Sugar & Partners straddles the moral line with TAB 'Triple Trio' spot

By , 2014-01-20 13:23:04

TAB's new spot, starring a rugged John Leigh, straddles a risky moral line by claiming that the Triple Trio betting initiative requires a combination of both skill and chance. PLUS: find out which Australian ad agency turned its back on the gambling industry.

Article illustration

Meaty issues

By , 2014-01-20 11:52:26

In order to dispel a few myths, McDonald's New Zealand has recently embraced honesty—and followed in the footsteps of Canada—by inviting people to ask them some tough questions. And The Onion has obviously been inspired by that decision, as evidenced by a deeply philosophical fake ad it generously created for the brand that features "grainy, rapidly shifting images of raw ground beef, masticated hamburger, livestock, a fornicating couple and static".

Article illustration

Remembering Ian Wells

By , 2014-01-20 10:14:20

Aged 76, Ian Douglas Wells died on January 4 and more than 400 attended his funeral at Old St Paul’s Cathedral in Wellington on January 9. Rick Neville takes a moment to reflect on the tireless effort Wells put into making Wellington a better place. (Image credit: Stuff.co.nz)

Article illustration

Ajax offers to clean up your social media life

By , 2014-01-17 13:52:49

Given that the lines between the physical and digital worlds are becoming increasingly blurred, Ajax has decided to transpose its real-world cleaning methods into the internet with a new campaign that promises to help you clean up your social media life.

Article illustration

The Compendium: 17 January

By , 2014-01-17 13:24:31

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Article illustration

Rainger and Rolfe join forces

By , 2014-01-17 12:22:10

Rainger Connect and Rolfe Limited have merged to form a new agency called Rainger & Rolfe. Managing partners Ant Rainger and Jen Rolfe have each left their respective offices in favour of a new digs in Parnell, which now brings 10 staff members and about a dozen key clients under the same roof.

Article illustration

Sky and DDB illustrate the wonders—and dangers—of portability

By , 2014-01-17 11:37:31

Sky launched Sky Go, the long-awaited update to its online and catch-up service iSky, in October last year. And, after a fair bit of social media activity to promote the new website and mobile apps, it's now launched a print and TV campaign via DDB that shows how easy—and potentially perilous—it is for subscribers to 'Watch On'.

Article illustration

Finding the force: don't fake sincerity, get inspired

By , 2014-01-17 11:12:38

Sincerity, an advertising man and columnist not a million pages from here was once quoted as saying, is everything. Learn how to fake that, and you've got it made. He couldn't have been more wrong, says Vaughn Davis.

Page 84 of 497

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   Next >