StopPress

Marketing, advertising & media intelligence

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Sky beats its local drum a bit louder with young sporto support scheme Next

By , 2014-03-28 11:07:26

Sky's fairly firm grip on sports broadcasting in New Zealand is one of the major reasons for its continuing success. And a new initiative called Sky Next is aiming to give some of that success back to help 18 of the country's emerging athletes get to the top. Plus: DDB and The Sweet Shop offer a glimpse at the life of an athlete.

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Burger King embraces fleshy philandering

By , 2014-03-28 10:19:36

In an effort to lure New Zealand's loyal fast food aficionados away from beef-based options on its menu, Burger King has just launched a cheeky campaign via Colenso BBDO that encourages Kiwis to cheat on beef by sampling something from its new range of chicken-based options. And to ensure that the cheating happens in private, the fast food chain has converted a motel into an extension of its brand.

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Baffling billboards

By , 2014-03-28 10:00:55

Outdoor media owners often claim that one of the main strengths of their medium is that ads are not sandwiched between content and can't easily be ignored. That's undoubtedly a positive thing if it's a good ad, but what if they're not?

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Brislen to trade TUANZ for new agency

By , 2014-03-27 15:12:26

TUANZ CEO Paul Brislen will step down in June after more than three years in the role to join former Porter Novelli execs Jane Sweeney and Carolyn Kerr at their yet-to-be named agency. Brislen's focus will be on much broader subject matter than the technology sector he's worked in since the 1990s.

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Rivals hunt winning formula as on demand grows apace

By , 2014-03-27 13:56:44

Kiwi players are trying different models to grab on demand eyeballs as the use of the platforms grows exponentially. TVNZ expects shows offered 'first and fast' will come to join its top on demand content, Sky has its eye on more live streamed channels and MediaWorks is gaining traction with 3Now.

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Pro-bono creative collaboration hatches animated TVC for Whittaker's Big Egg Hunt

By , 2014-03-27 13:31:29

Republik and Flux Animation have gone pro-bono to produce a 30-second TVC promoting the inaugural Whittaker’s ‘Big Egg Hunt’ campaign for Starship Children’s Hospital.

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Ex-ABs, Fairfax join forces on grass roots sports content

By , 2014-03-27 11:12:46

Fairfax says its partnership with the team behind an app that brings together grass roots sports fans, clubs, live streams and content could be the first of other opportunities that tap into crowdsourcing in different verticals. The marketing and advertising partnership is with Waterboy, dreamed up by former All Black Kees Meuws.

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Here’s the reality of being a digital publisher today

By , 2014-03-27 10:02:29

Online is not 'media' anymore, says Jenene Crossan. It is about recommendations, connections and closing the gap between the consumer and commercial markets. So it's time publishers evolved and adapted to this new reality.

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A flash as rim, an old-school colour TV and potentially mum's toaster up for grabs in Rialto Channel's 'Shopping Shop' campaign

By , 2014-03-27 09:48:08

At last year’s Moas, the motion picture Shopping picked up seven awards, making it the biggest winner of the night. And now, to promote the television premiere of the film on Sky’s Rialto channel, DDB launched an auction-based campaign with a humanitarian twist.

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Branson's book of secrets: Derek Handley's two year learning curve

By , 2014-03-27 09:21:19

Derek Handley, co-founder of the Hyperfactory, Snakk Media chair, Sky board member, executive professor at AUT and author of Heart to Start, made the decision to dedicate one year of his life to working alongisde Richard Branson on The B Team, a global leadership force that's on a mission to catalyse better ways of doing business for the wellbeing of people and our planet. Two years later, here's what he's learned.

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The opposite of wolf whistling

By , 2014-03-26 16:06:34

We've seen Betty White, Paul Henry, Alf Stewart and even Godzilla featuring in Snickers' 'You're not you when you're hungry' campaign. And now, in one of the best recent efforts by Clemenger BBDO Melbourne, we've got some rather progressive builders shouting out empowering statements to women.

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Kiwis show their calibre at YoungGuns Awards

By , 2014-03-26 14:12:01

What started as "drunken idea" between Kristian Barnes, Jason Williams and Michael Kean this year celebrated its 12th year, as the YoungGun Awards were again distributed to advertising's most promising minds under the age of 30.

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MEA Mobile adds last piece of platform puzzle to video filter app

By , 2014-03-26 13:54:27

MEA Mobile has rounded out the platform suite for its iSupr8 app, which lets uers add vintage-style filters to video in a range of resolutions. It hopes to rival the likes of Vine and Instagram by catering to pro photographers as well as consumers.

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High-speed trains, holding up beakers, cities at night, pointing at things: this is a generic brand video

By , 2014-03-26 11:58:34

Parodying corporate marketing cliches and generic stock footage is basically a modern day sport (and advertising knobbery regularly comes in for a skewering too). Now stock footage provider Dissolve has combined these two elements into one by adding some of its clips to the words of Kendra Eash and creating the world's most generic brand video.

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Paul Henry follows McDonald's lead, answers your questions

By , 2014-03-26 11:03:44

On Monday night, Paul Henry took to a live stream to answer questions sent in by viewers of the show. The resulting 30 minutes of monologue offered a quick glimpse into the divisive host's views on a wide array of topics, and served to confirm many of the pre-conceptions held by his fans and enemies alike.

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