StopPress

Marketing, advertising & media intelligence

Article illustration

Will it chip? Retailer spits out infomercial with Kiwi twist

By , 2013-12-11 10:50:14

Kiwi online hardware store Trade Tested has taken to YouTube with its own version of the cheesy informercial genre. A woodchipper at the company's warehouse near Auckland International Airport is one of the stars of the videos, modelled on infomercials like the US series Will It Blend, by blender firm Blendtec.

Article illustration

In with the new: Trade Me gets Colmar Brunton award for message it's not just about used goods

By , 2013-12-11 10:04:04

Trade Me has won the October Colmar Brunton Ad Impact Award for its New or Used campaign, which it says highlighted the range of new products available while staying true to the "Kiwi tone" of its brand. And it seems the bike seat, burdened in the TVC by a large naked man, attracted the most curiosity.

Article illustration

Smell the dongle

By , 2013-12-11 09:13:45

There's nothing new about the dimension of smell in video games, but there is about a crazy looking character that plugs into your phone and emits the delicious scent of hot, buttery popcorn.

Article illustration

Rush Munro's and Dow Design bring the orchard to the freezer with new brand

By , 2013-12-11 09:07:41

With a new co-owner on board and a desire to differentiate, Rush Munro's ice cream has lifted the lid on a new look from Dow Design that's pumped up the colour and personality.

Article illustration

The ABCs of gTLDs

By , 2013-12-11 08:49:27

New top level domains are a unique opportunity to register an address that aligns perfectly with a brand or company's personality. But we'll have to wait and see if the release of the domains will be a land grab or an insurance policy for brand IP, says Anthony Gardiner.

Article illustration

Action aplenty

By , 2013-12-11 08:38:39

As you sit there staring forlornly at your screen, thinking about all the boring things you need to get done before the end of the year, here's something that will either make you feel completely inadequate or inspire you to get out there, switch on the GoPro and try something ridiculous.

Article illustration

Christmas knits get another casting call

By , 2013-12-11 08:32:52

Hard on the heels of Coke Zero's website that put the ugly yuletide jersey in the spotlight, beer brand Budweiser is doing the same, but this time it's for a serious cause. The Knitbot supports and rewards designated drivers using tweet power.

Article illustration

Software startup is 96black's new pitch to agencies

By , 2013-12-10 16:41:48

Tristan Marris and Mark Osborne tried a raft of products to manage their digital creative agency 96black since establishing it about three years ago. In true startup style, frustration with what was available drove them to create something that better suited their needs and they want small agencies to give it a try.

Article illustration

Chorus committed to Gigatown, gets handle on spam - UPDATED

By , 2013-12-10 16:16:49

Chorus says Gigatown competition not under review despite financial troubles; says it has dramatically reduced spam among participants in the competition, which offers a region fast internet connectivity.

Article illustration

Movings/Shakings: 10 December

By , 2013-12-10 15:57:27

Alan Gourdie joins the board table at Designworks, Dave Gibson adds NZFC chief executive badge to his decorated career, Marsden Inch acknowleges young duo's talents, Porter Novelli brings on young comms hotshot for six-month internship, Justin du Fresne follows Deaker out the Newstalk ZB door, IBM and the Marketing Association put their heads together.

Article illustration

EQC and Y&R hit controversy head-on with new campaign

By , 2013-12-10 12:40:57

Taking inspiration from the ‘Fix. Fasten. Forget’ campaign slogan from the well-loved Havoc and Newsboy campaign of the early 2000s, Y&R Wellington has now launched ‘Fix. Fasten. Don’t forget,’ a government-funded follow-on that aims to remind Kiwis of the importance of securely fastening items around the home. But rather than using a humorous educational approach, Y&R aims to catch the audience off guard with three ads designed to shock Kiwis out of their inertia.

Article illustration

Dominate the office

By , 2013-12-10 12:15:26

Those who climb the corporate ladder tend to be narcissistic, Machiavellian and psychopathic, according to psychologist Oliver James. So here's a classy corporate parody video that might help you hone those handy career skills by showing you how to make the world your office, use powerful acronyms and create the best business card ever.

Article illustration

Dr Who's lunar excursion takes newspaper ad of the month award

By , 2013-12-10 11:52:37

Prime TV and DraftFCB have taken out the November round of News Works Newspaper Ad of the Month for ‘Dish—Doctor Who Moon Bounce’, while DB and Saatchi & Saatchi took a highly commended for their Big Boys Toys Tui Breweries Lager voucher.

Article illustration

TVCs of the Week: 10 December

By , 2013-12-10 11:16:44

Two entertaining PSAs for HPA and Maritime NZ, shock tactics from EQC and some clever use of video from Burger King get the festive baubles this week.

Article illustration

The games we play

By , 2013-12-10 09:44:45

Christmas is rapidly approaching, but instead of getting the gamer in your life something for their Xbox One or PS4, how about something a little more realistic?

Page 84 of 489

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   Next >