StopPress

Marketing, advertising & media intelligence

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Have a hoon on Pandora, win big Sonos Wireless package

By , 2014-03-18 14:29:33

The cards have been printed, the stationery has arrived, the team is now in place and the doors to the new office in The Generator in Auckland’s CBD have been opened. And to celebrate Pandora NZ's launch—and its first commercial partner, Sonos Wireless—it is offering a Sonos prize pack worth over $3,800 to one lucky StopPress reader.

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'From building brands to taking stands': NZTA's 'Mistakes' earns spot on TED's ads worth spreading

By , 2014-03-18 13:55:28

Every year, TED compiles a list of its top ten ads worth spreading. And NZTA, Clemenger BBDO and Finch's 'Mistakes' ad, which shows a conversation between two men without enough time to react to a life-changing accident, has made it onto 2014's list.

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Last of the big spenders: NZ top 10 a familiar story

By , 2014-03-18 13:29:41

Our media spending heavyweights have continued their dominance for the past three years, reflecting strength in supermarkets and retail, according to Nielsen figures. However, telco seems to be gathering force with Telecom ranking fourth and Vodafone sneaking into the top 10.

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Tower assumes the role of a lighthouse keeper, promises to watch over Kiwis—UPDATED

By , 2014-03-18 13:08:52

.99's latest TV spot for Tower invokes the nautical metaphor of a lighthouse keeper to illustrate that the insurance giant is always looking out for its clients. Throughout the 45-second TVC, the bearded protagonist draws a parallel between lighthouse keepers and Tower, in the sense that both are "always on watch" and have wisdom on "how to avoid danger and how to put things right." Updated with 2013 ad spend figures for insurance companies.

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TVCs of the Week: 18 March

By , 2014-03-18 13:07:39

A high five this week, with Stihl, Tower, Treasury, 2degrees and Woodstock tickling our extremely ticklish fancies.

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Saatchi & Saatchi, Starcom to get shiny new home in the capital

By , 2014-03-18 12:08:18

After 25 years on Wellington's Courtenay Place, Saatchi & Saatchi will be moving to the capital's swanky new Clyde Quay Wharf, with Starcom as a housemate. The agency says the move reflects a new team and a new era.

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A burning question: Stihl and DDB give Kiwis a dilemma with alternative ending campaign

By , 2014-03-18 10:56:22

The sibling rivalry, cruelty and dastardly power (tool) games seen in Stihl and DDB's advertising first kicked off in 2009 with 'Bequeathed' and returned a few years later with 'Mercy Dash'. And now the brothers are back in another campaign that asks Kiwis a difficult question: in a raging barn fire, would you save your cherished chainsaw or a cute little lamb?

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Treasury gets a case of the jingles as it prepares to sell Genesis Energy shares

By , 2014-03-18 10:50:23

In order to offload at least 30 percent of Government’s stake in Genesis Energy, the New Zealand Treasury has launched 60 seconds of jingle-powered entertainment crafted by Clemenger BBDO. The release of this catchy spot marks a significant change in direction from the serious tone employed when the Mighty River Power shares were offered to the public. During the previous campaign, Treasury adopted a measured marketing approach that featured clips of flowing water, spinning turbines and impressive infrastructure as a backdrop to the sombre monologue of a serious narrator.

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Get shaved in your face

By , 2014-03-18 09:39:55

Unilever's Old Spice has been ratcheting up the new product development recently, with new scents, sprays, soaps, shaving gel and hair products, all of them launched in typically absurd and generally very entertaining fashion by Wieden + Kennedy. Now Terry Crews, the long-time sinewy, shouty ambassador, is back to launch a new range of electric razors.

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When politicians, brands and businesses all admit to being a little green

By , 2014-03-17 16:22:59

While conspiracy theorists might infer that St Patrick's Day has some deeper meaning or historically significant origins, we all know that the day is actually just a great excuse to wear green hat, sip on a dark brew and hop around like a leprechaun for a whole day. And given that it has become such a jubilant day of unrestrained revelry, businesses, brands and politicians all take it as an opportunity to get some additional exposure. Here's a breakdown of some of the interesting St Patrick's Day-themed efforts that emerged this year.

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OPSM chats to Napier locals for new campaign

By , 2014-03-17 14:01:54

Quite often, when companies operate across both the Australian and New Zealand markets, advertisers create generic marketing messages that are applicable across the board. But rather than adopting this cost-saving approach for its latest OPSM spot, the creative team from Saatchi & Saatchi Sydney took a flight across the ditch to produce content that was aimed specifically at the Kiwi market.

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Dynamo tops 2013's most-watched TV list, TVNZ dominates top 20

By , 2014-03-17 12:36:52

Like previous years, TVNZ shows made up the vast majority of the top 20 most-watched programmes list for last year, with a magician, a talent show and two current affairs offerings luring the most eyeballs in 2013.

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Personalising content through POV footage

By , 2014-03-17 12:09:12

Cavan Huang, an associate creative director at Interbrand in New York, recently published an article on the Getty Images website on the effectiveness of point-of-view videos and how they can be used to tell brand stories.

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'Grown-up' 2degrees maintains its mascot, sets sights on richer pickings

By , 2014-03-17 11:55:06

When clients shack up with a new agency there's a tendency to torch the previous work and start afresh. 2degrees and its new partner Special Group certainly took a different approach with their recent business push, but it's kept Rhys Darby on as the frontman and maintained the quirky, colloquial and self-reflexive style of the previous work for the pair's first big brand ad.

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Trivial pursuit? Not likely

By , 2014-03-14 16:24:58

Those working in the persuasive arts often get a rough time from 'normal people', who are quick to trivialise the work of this industry and regularly call into question its ethics. But, as this glorious piece from McSweeneys entitled 'I should get the first lifeboat because I'm in advertising' points out, it's time those tireless creative souls were acknowledged for their massive contribution to society.

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