StopPress

Marketing, advertising & media intelligence

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Meet the Glassholes

By , 2014-04-22 14:31:17

'Wearable technology' is quickly become the latest marketing buzzword, with many expressing their love or hate for this emerging trend. With advertisers scrambling to figure out how they will best utilse wearable tech, FirstBank has taken a slightly different approach with the latest ad for its banking app.

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'Wearable technology that a gentleman would actually wear'

By , 2014-04-22 14:08:40

For generations, the wallet bulge has protruded, somewhat erroneously, from the side of a men clad in their slim-fit suit trousers. So, in an effort to solve this unsightly problem, the Heritage Bank, Eleven PR and tailor M.J. Bale have colluded in a new spot via Whybin\TBWA Sydney that introduces a suit that removes the need to carry a wallet.

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Movings/Shakings: 22 April

By , 2014-04-22 13:39:02

Moves and shakes at Y&R NZ, MediaWorks, The Breeze, New Zealand Woman's Weekly, Online Republic, Lily & Louis and Seven Sharp.

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Sick as

By , 2014-04-17 16:59:38

'This is a generic brand video', which took aim at naff corporate messaging, went off recently. And now nsmb.com has done the same for mountain bike films.

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Pandora's founder Tim Westergren on entering the Kiwi market—and what it means for Spotify and iHeartRadio

By , 2014-04-17 16:02:52

Only a few hours after stepping off a plane at Auckland Airport on 7 April, Pandora founder Tim Westergren sat down with us for a quick chat at the Generator, the New Zealand headquarters of the company. Although Westergren's arrival in the country came as part of a promotional push to officially introduce the music-streaming platform to the New Zealand market after its release late last year, Pandora is by no means new to the Kiwi market. PLUS: a look at how Pandora's offering compares to Spotify and iHeartRadio.

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Pocket money 2.0: Postr opens up smartphone screens to advertisers

By , 2014-04-17 15:56:19

According to Telecom's annual report, an average smartphone user reaches for their phone 150 times per day. For some, including Banksy, whose latest piece is a commentary on the scourge of mobile addiction, that's a bit sad. But that level of interest makes it an appealing place to be for advertisers, so local start-up Postr is hoping to get brands into consumers' pockets by serving ads on their smartphone homescreens.

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Love you long time, Sky: DDB shows its devotion with a very special music video

By , 2014-04-17 14:18:30

Last night, Sky and DDB held a small celebration at The French Cafe to mark the pair's 20 year relationship (check out some of the best ads here). And, perhaps because of the positive response its last music video/love song received, DDB decided to whip up another one for Sky, which includes an amazing performance from the creepy envelope licker Lloyd.

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Experience essential: how brands can help shape consumers' 'digital sense of self'

By , 2014-04-17 12:23:04

We’ve gone from seeking out stuff to seeking out unique experiences. And social media is helping brands fuel them, says Neville Doyle.

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ASB's Like Loan adds another trophy to the cabinet

By , 2014-04-17 11:20:50

ASB and Saatchi & Saatchi have added another award for the Like Loan campaign, which lowered its home lending rate with Facebook likes. The latest is a Warc Prize for Social Strategy, awarded to only 18 campaigns globally.

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The power of one

By , 2014-04-17 11:07:31

Big sporting events bring them a flood of commercial messages and advertisers are starting to release their work for this year's Football World Cup in Brazil. But Powerade's short documentary on Nico Calabria, who hasn't let the fact that he only has one leg stop him from becoming an amazing footballer, will be hard to beat.

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How brands celebrate reaching one million Facebook fans

By , 2014-04-17 11:00:59

The McDonald's Australia Facebook page recently reached the milestone of one million Facebook fans and, to celebrate this milestone, the fast food chain produced a quirky '80s-video-game-inspired cartoon that succinctly relays the full range of common interactions that brands have with consumers via social media. It also seems that McDonald's is continuing its trend of honesty by including various references that allude to complaints from fans. PLUS: see which other brands also celebrated reaching this milestone.

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New Jasmax site balances creativity and functionality

By , 2014-04-17 09:46:41

Jasmax had about 10 target audiences to cater for with its website overhaul, handled by creative partner BKA. The companies replaced the previous Flash-based site with a magazine style to make information more accessible and flexible.

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Ogilvy pips FCB and DDB to snatch newspaper advertising crown

By , 2014-04-17 09:32:20

Ogilvy & Mather has won the inaugural News Works Agency League competition, which since last March has has been celebrating the nation's standout newspaper adverts on a monthly basis.

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Touchcast seeds growth for Forest and Bird

By , 2014-04-17 08:54:37

Touchcast has developed a new site for Forest and Bird to tell a new audience about the organisation's mission and supporters the chance to donate. Inournature.org.nz also helps people spread the word via social sharing.

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Sky and DDB celebrate 20 years of ad marriage

By , 2014-04-17 08:23:27

In an industry renowned for its chopping and changing, there aren't too many agency/client relationships that can claim to have lasted 20 years. But Sky and DDB have found their happy place and they're breaking out the china to celebrate one of the country's longest-running—and most successful—unions.

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