StopPress

Marketing, advertising & media intelligence

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Apple's 'Your Verse' lands January Ad Impact Award, Clemenger's Mistakes puts up a good fight

By , 2014-04-29 11:44:54

Robin Williams' stirring monologue from the Dead Poets Society pulled at the heartstrings sufficiently to ensure that Apple's 'Your Verse' TVC for the iPad Air was awarded Colmar Brunton's Ad Impact award for January.

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Hello Pork Pie: Mini walks its 'new original' talk by remaking a Kiwi classic

By , 2014-04-29 11:34:41

In a recent survey, Geoff Murphy's Goodbye Pork Pie was ranked fourth on the list of New Zealand's favourite 50 movies. And, to launch its new Mini Hatch, Mini New Zealand is bringing the film back and giving one car/film-loving Kiwi the chance to star in a reshoot of the classic chase scene around Lake Hawea.

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Telecom's Giganaires rap about living it up with uncapped broadband

By , 2014-04-28 17:54:35

The telco that will soon be formerly known as Telecom has launched a new campaign to announce that it is now offering residential customers unlimited broadband data plans. And while this might seem like a smart move to separate its offering from its competitors and potentially attract new clients, the Saatchi & Saatchi-created 'Giganaire' TVC used to relay the message has divided public opinion, with some describing the spot as annoying, cringe-worthy and racist while others say it's brilliant, hilarious and entertaining. Whether for good or bad reasons, the ad has gotten people talking and this has led to a YouTube clip of the TVC tallying up over 20,000 views (at the time of writing) since it was first launched.

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Stolen Rum gets carried away

By , 2014-04-28 16:27:58

From typically humble New Zealand beginnings, Stolen Rum has grown rapidly in recent years, with some experienced campaigners joining the team and some big distribution deals that have put its products on shelves outside the homeland. And, in keeping with some of its past marketing efforts, it recently ran a unique giveaway in Miami, Sydney and Dunedin.

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M&C Saatchi pulling out of New Zealand: local management to take ownership

By , 2014-04-28 15:51:45

M&C Saatchi has confirmed that it is in the process of transferring ownership of the New Zealand arm of the company to local management. The official handover period has been scheduled for July, when details of the new ownership deal will become officially binding on both parties.

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Lotto Powerball shares celebratory high fives with Kiwi heroes

By , 2014-04-28 12:43:41

In a continuation of its 'High Five' campaign launched last February, Lotto Powerball NZ is sending a bearded protagonist around the country to celebrate the successes of Kiwis. And while it might sound reminiscent of ASB's ill-fated campaign starring Brian Blessed, Lotto's effort, conceptualised by DDB, differs markedly from the approach used by the bank. Rather than dressing its protagonist in colonial clothing and placing him in the homes of Kiwi families, Lotto NZ is instead sending Craig, the likeable Kiwi Everyman figure from the 'High Five' Campaign, to engage with a range of Kiwi heroes.

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Ad/Vice: Peter Cullinane

By , 2014-04-28 09:11:54

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group don and butter aficionado Peter Cullinane offers up some hard-earned pearls of advertising wisdom on fostering creativity, Australian accents and industry resolutions.

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Apple gets this catchy '80s track stuck in viewers' minds

By , 2014-04-24 16:14:52

Apple has given second life to the Pixies' 1988 track 'Gigantic' in a new spot that will have you mouthing along to the chorus about 45 seconds into the 90-second spot.

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Would you recognise a loved one if they were homeless?

By , 2014-04-24 15:42:32

It is a sad fact that we have become so accustomed to ignoring the homeless. This social experiment serves as a stark illustration of just how hard hearted and unsympathetic we have become towards the homeless.

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Vodafone launches digital treasure hunt for release of Samsung Galaxy S5—UPDATED

By , 2014-04-24 15:36:24

Earlier this month, Telecom opted for a sadistic promotional approach by forcing comedian Guy Williams to endure a range of painful experiences as part of its 'Extreme Unboxing' campaign for the launch of the Samsung Galaxy S5. And while this certainly generated quite a few laughs and YouTube hits for Telecom, actor Cliff Curtis will no doubt feel relieved that FCB veered away from schadenfreude when developing a campaign dedicated to the technological device for Vodafone. Rather than harming anyone in the making of its campaign, Vodafone is instead offering to reward one lucky subscriber with $100,000 worth of gold. Updated with comments from a Vodafone spokesperson.

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Big data and politics: OptimalBI campaign compares politicians' tweeting performances

By , 2014-04-24 14:21:56

Rather than simply contributing to the extensive canon of big data worship, Shane Gibson, the owner of data intelligence agency OptimalBI, has launched a topical campaign that aims to give a visual representation of the type of information that can be extracted from big data. Hosted on a specially dedicated microsite, the campaign will give a data-driven comparative analysis of key poltical figures in the lead-up to this year's election.

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Saving the Sumatran tiger with an endangered song

By , 2014-04-24 12:47:06

In an effort to illustrate the severity of the risk of extinction for the Sumatran tiger, DDB New York sent 400 copies of an original song to a collection of recipients, who were then asked to make digital reproductions of the tune.

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Colenso BBDO and State Insurance aim to keep Kiwis safe with discount app

By , 2014-04-24 12:03:28

Given that an insurance claim is equally undesirable for both the insurer and the insured, State Insurance has launched a new campaign that it hopes will ensure that Kiwi drivers don't get to the stage where they have to deal with the unceremonious clang of metal colliding on the tarmac. The 'motor services pack' campaign, launched via Colenso BBDO on Easter Monday, gives State clients exclusive access to a range of deals at VTNZ, Z and Bridgestone via a specially designed app that can be downloaded from the insurance company's website.

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Visa PayWave in the skate bowl

By , 2014-04-24 10:03:57

A new Australian ad conceptualised by Clemenger BBDO Sydney depicts skateboarders making Visa PayWave purchases while skating in the bowl. During the course of the 60-second TVC, various people (even a guy in a suit) are shown making payments, mid trick, for coffee, pizzas and tacos at an ad-hoc take-away store.

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BuzzShift's Cameron Gawley on hybrid agencies, digital snake oil and ceiling fans named after him

By , 2014-04-23 22:27:15

Next week at the The Project: Digital Disruption conference being hosted by AUT on 30 April and 1 May, Cameron Gawley will appear as one of the international speakers at an event jam-packed with 30 of the sharpest minds in the industry. Gawley's success has seen him ranked fifth on Business Insider’s list of the 25 most influential ad executives on Twitter, and he is also a founding member of the Social Media Club of Dallas and a Board Member for the American Advertising Federation of Dallas. On Tuesday, StopPress sat down with Gawley for a Skype conversation, which although distorted at times, gave us a glimpse at what to expect from the entrepreneur during his visit. PLUS: enter our competition and be in to win a ticket to The Project: Digital Disruption worth $599.

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