StopPress

Marketing, advertising & media intelligence

Article illustration

The restructuring continues as APN brings remaining mags into the fold

By , 2014-03-03 14:56:38

Restructures among the big publishers have been fairly common in recent times and, following Bauer's purchase of the NZ Magazines portfolio, APN has embarked on another one, with its Pacific Magazines titles New Idea, Girlfriend and That's Life now trading alongside the New Zealand Herald's Newspaper Inserted Magazine (NIMs) portfolio.

Article illustration

Guilt used against smokers

By , 2014-03-03 13:14:01

A brief look at how advertisers are using guilt to encourage parents to put the nicotine sticks down.

Article illustration

Bad PR, good numbers: TVNZ announces big half-yearly profit increase, takes a bath on Igloo

By , 2014-03-03 11:53:22

TVNZ is having a fairly rough time of it at the moment in terms of PR, with the Shane Taurima saga, the fake abuse own goal, Brian Edwards' attack on Fair Go and, adding salt into its wounds, even a bit of a slap from overseas with calls from an ex-head of TVNZ telling the BBC not to replicate New Zealand's public broadcasting model. But, according to its half-year earnings report, the finances aren't looking too bad at the state broadcaster, with a net profit after tax of $20.8 million for the six months to 31 December, up 47 percent on the same period last year. Plus: TVNZ's disappearing Igloo?

Article illustration

Jandals in posters: Saatchi keeps the summer going with new L&P campaign

By , 2014-03-03 11:18:54

In an effort to counter the chilly mornings, dew-covered cars and dusty TV blankets that typify the start of autumn, Coca-Cola Amatil has launched a new campaign via Saatchi & Saatchi New Zealand that gives Kiwis a way to hold onto the summer feeling for a little longer.

Article illustration

From ATM to GAYTM

By , 2014-02-28 15:20:59

ANZ is a long-time supporter of Sydney's Gay and Lesbian Mardi Gras. And it became a principal partner this year. So, to celebrate that upgrade, promote diversity and ensure it gets its fair share of the pink dollar, it's given ten ATMs throughout the city a proper jzushing.

Article illustration

Below the Line stirs up Kiwi appetite for Weet-Bix

By , 2014-02-28 15:16:23

Below the Line has crafted the Kiwi rewards programme for Sanitarium's Weet-bix brand with an app that lets people redeem rewards for products, vouchers, experiences and competition entries. Identifying and signing reward partners was the biggest challenge for the agency, with more than $1 million of rewards offered.

Article illustration

The Compendium: 28 February

By , 2014-02-28 14:46:24

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Article illustration

In your space: Vend sets up shop in Newmarket

By , 2014-02-28 14:39:08

New Zealand's hottest little software company Vend took its ethos of JFDI and plastered it all over the show in its new premises. Chief marketing officer Nick Houldsworth talks about their mint new space.

Article illustration

Sure to rise: Kiwibank stops and smells the flour for insurance push

By , 2014-02-28 14:16:44

Kiwibank and Assignment Group got out the craft knife last year for a quirky Welcome Home Loan promotion featuring a couple that lived in a cardboard house. And they've continued that crafty theme with a stop-motion ode to dough that aims to draw attention to its insurance products.

Article illustration

Movings/Shakings: 28 February—UPDATED

By , 2014-02-28 13:23:13

The adage that change is the only constant proves true at Whybin\TBWA, APN NZ Media, DNA and Finch. Updates regarding Finch.

Article illustration

You want the truth? You can't handle the truth

By , 2014-02-28 13:21:41

Last year Pepsi Max was behind a big hit after Nascar driver Jeff Gordon dressed up and took an unsuspecting car salesman on a scary ride. That clocked up around 40 million views, but a few cynics reckoned it was fake, including Jalopnik writer Travis Okulski. Bad move, Travis.

Article illustration

Mike Pero chooses floating over fixed

By , 2014-02-28 12:59:03

We've seen a giant duck, a giant lollie, a giant rugby ball and even giant bags of weed. Now Mike Pero has added to this nation's huge oeuvre by financing "one of its greatest home purchases in its over twenty year history: The Mike Pero Flying House balloon".

Article illustration

What's the point of Axis?

By , 2014-02-28 12:05:21

The Axis Awards, which take place next Thursday, were reborn last year, with the industry doing its best to change the perception from a "creative wankfest" to a celebration of what DraftFCB's Asia Pacific executive creative director and Axis convenor of judges James Mok says "all that is new, fresh and different". So how's that working out? Should clients care? Does winning awards like these actually make a difference to an agency's business? What's changed in this, the show's 34th year? And is the incessant and expensive hunt for gongs a pox on the house of advertising? PLUS: the impressive line-up for next week's Axis Speaker Event

Article illustration

Colenso BBDO/Proximity and iSite Media do a lot of walking at the Direct Marketing Awards

By , 2014-02-28 10:50:47

Last night's 26th edition of the annual NZ Direct Marketing Awards at Auckland's Langham Hotel was a lavish affair, which was hosted by comedian Ben Hurley and the Marketing Association's chief executive Sue McCarty, who recently resigned from her position. In total 41 different awards were handed out over the course of the event, and by the end of the night the attendees from Colenso BBDO/Proximity and iSite Media must've had tired legs due to the number of times they were called to the stage.

Article illustration

Gin and tonic with a twist of sustainability: the story behind Quina Fina tonic water

By , 2014-02-27 14:39:22

In 2009, when Alex Gledhill co-founded Quina Fina tonic water, he wanted to create a traditional variation of tonic water that contained the bark of cinchona. However, after following his research to the Ecuadorian province of Loja – the natural habitat of cinchona – he discovered that the tree was on the brink of extinction due to deforestation caused by the high demand for the antimalarial properties found in the bark. Rather than just accepting this problem, Gledhill decided to do something about it.

Page 84 of 512

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   498   499   500   501   502   503   504   505   506   507   508   509   510   511   512   Next >