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Marketing, advertising & media intelligence

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Sealord nets a new digital agency, aims to continue growing its Australian business

By , 2014-11-06 10:20:03

After shifting its business from Saatchi & Saatchi to Ogilvy & Mather, Sealord has added another new name to its new agency group—and bolstered its presence in the growing Aussie market—by appointing The White Agency as its trans-Tasman digital agency.

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Making museums and airports buzz: the story of STQRY

By , 2014-11-06 09:44:04

Two years ago, after a trip to Wellington Zoo, Chris Smith and Ezel Kokcu founded STQRY, a “storytelling mobile experience company”. The story goes that the pair was reading about pelicans at the zoo and wanted to know more, sparking the idea of an app where people could garner more of an experience from an object. This idea was pitched to the zoo, which picked up immediately. Soon thereafter, Gareth Morgan also threw its weight behind the company. Now, STQRY has 17 staff, and the company's young founders have set their sights on a range new projects. So, StopPress sat down with the pair to find out where they're headed next.

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Creative crowdfunding: US woman uses GoFundMe to pay massive Uber bill

By , 2014-11-05 17:27:59

A Baltimore based woman used crowdfunding to pay for her expensive late night Uber ride. PLUS other crowdfunding oddities.

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Hiring the wrong people can be problematic

By , 2014-11-05 17:21:47

Aldi Mobile pulls together a trio of the worst employees ever to illustrate that consumers tend to be different.

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Lightbox fills the Kiwi void with 19 locally produced shows—UPDATED

By , 2014-11-05 15:57:18

At end of June, upon lifting lid of Lightbox, the Spark subsidiary's head of programming and local content Maria Mahony told StopPress that she was in talks with local film distributors to secure a deal to screen several local shows. Shortly after Lightbox's announcements, Quickflix sent out a release saying that it had snapped up pair of local shows, which Lightbox was thought to have been interested in, and this seemingly spoiled the party for the newcomer. Then, when Lightbox later revealed its lineup there was a clear Kiwi-shaped hole in its programming, leading to questions as to whether the subscription video on demand (SVOD) provider would in fact be adding any local shows to its lineup. However, these questions have now been answered by today's announcement that Lightbox has added no less than 19 local shows to its catalogue. UPDATE: Quickflix ups its local game with seven more shows.

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V Energy gives thousands of fans superhero moments at Armageddon

By , 2014-11-05 14:18:25

With the rise social media, the way marketers think about experiential marketing has changed. Not long ago, the term experiential was used as a synonym for on-site promotion and often annoyingly manifested itself as a brand lurking about a car park, shopping aisle or public venue. The fact that consumers can now publish their responses instantly to massive audiences means that brands need to be more strategic about how they incorporate experiential marketing. The experience that they offer needs to be something worth talking about. So, as part of its sponsorship partnership with the Armageddon event, V Energy brought in Colenso BBDO and Beryl to create an experience that fans would be willing to share.

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FCB picks up September Orca for taking over the airwaves

By , 2014-11-05 10:51:35

Given the insight that Kiwi worker down their tools at 3.29 every Friday, at this time on 12 September FCB created a radio roadblock by playing Mitre 10's 'Bring on the Weekend' song across six stations. And this creative—if somewhat unconventional approach—has now resulted in the agency winning an Orca award for the month of September.

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Auckland Airport expression of interest - 2014 marketing services

By , 2014-11-05 09:03:50

Auckland Airport is inviting ‘full-service’ agencies or agency groups to register their interest to be its lead advertising agency partner.

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CAANZ announces category changes, as Axis call for entries kicks off

By , 2014-11-04 16:51:39

2015 will mark the 35th anniversary of the Axis Awards, and to commemorate this milestone CAANZ will be showcasing some of the work that has been awarded over the course of that period. But, as has always been the case, this year's edition will be about awarding the best work produced over the course of the last year. And to do that as effectively as possible, CAANZ has introduced a few changes to the awards categories for this year's event.

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Honda re-imagines split-screen storytelling

By , 2014-11-04 15:56:03

The bar for long-form advertising on YouTube has been raised by the ambitious projects several major brands over the last few years. Guinness, Chipotle, Johnnie Walker and Chanel No 5 have all commissioned the development of creative projects that seemingly conflate the disparate worlds of advertising and entertainment. And recently, when Honda released a series of teasers for its upcoming campaign, it seemed as though the online community would be treated to another online advert posing as a short story. But, what we got was something quite different.

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Dulux and Clemenger BBDO employ happy clappers to launch new colour range

By , 2014-11-04 15:48:57

Dulux New Zealand has just launched a new TVC and it’s a toe-tapping, hand-clapping wee number. The 30-second ad, developed by Clemenger BBDO and shot by Finch, centres on a catchy tune and features a wide range of home-dwellers (even babies) changing up their décor with a clap of the hands.

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Knobs and knockers: Consumer NZ calls for action against doorstep violators

By , 2014-11-04 15:19:32

Consumer New Zealand is calling for door-to-door salesman to be locked out in a new campaign released earlier this week. The consumer watchdog's chief executive Sue Chetwin says the organisation often gets complaints about the “hard-sell and exploitative sales tactics” the doorknockers use. To counter against this problem, the organisation is distributing free “Do not knock” stickers to protect consumers from unwanted intrusion.

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TAB confirms gambling is a rollercoaster ride in new campaign

By , 2014-11-04 14:30:32

Right in time for the gambling rush that annually coincides with the Melbourne Cup, TAB has launched a new campaign via Sugar & Partners that features a group of friends seated on a flying rollercoaster. And while this might sound like an aptly terrifying metaphor to accompany the ups and downs of gambling, the characters depicted in the 45-second ad seem to enjoy the trackless journey through the sky.

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Neigh-tive advertising*

By , 2014-11-04 14:26:10

There will be plenty from the marketing community gearing up for the Melbourne Cup today and, with a couple of Kiwi options, the TAB is aiming to get the locals to lay down a few more bets this year. But founder and chief executive of NZ Tax Refunds NZ Cilla Hegarty has managed to combine marketing and horses in a very different manner: racing a branded thoroughbred/"fast-moving advertising billboard" called Gottagetmywoohoo.

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TVCs of the Week: 4 November

By , 2014-11-04 13:52:05

Plaudits for HPA, Dulux, Y&R and ASB this week.

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