StopPress

Marketing, advertising & media intelligence

Article illustration

Taste sensations

By , 2014-09-12 15:14:45

Lurpak butter is a brand that has perfected the art of food porn with a range of mouthwatering recent ads. And Marks & Spencer, no stranger to the art itself, has continued that fine tradition with its latest campaign, 'Adventures in Imagination', by RKCR/Y&R. Plus: some other glorious food ads.

Article illustration

Colenso declared the smartest creative agency in the world

By , 2014-09-12 13:31:57

Much has been written, said and trolled about the value of awards to creative agencies. And while the industry is still divided between those who choose to enter the slew of international competitions and those who shun them, it’s difficult to overlook how successfully Colenso BBDO has represented Kiwi creativity on the international awards circuit over the course of the last year. And now, with an award that shows the cumulative value of all this success, the agency on College Hill has been named as the world's smartest creative agency in new rankings released by Warc.

Article illustration

Modern cubism: Samsung shows off its smart appliances with moveable home

By , 2014-09-12 12:33:00

The next big battleground for the major tech players seems to be the home. Google has its eyes on that prize with the purchase of Nest, ​companies like GE and Cisco are betting big on the internet of things and, closer to home, Spark's Digilife offer is gunning for the early adopters. And Samsung is also hoping to capitalise on this evolution, with a clever experiential activation called Home Smart Home set to launch in Auckland soon that aims to show how some of its products can fit into the homes of the future—and help make life easier.

Article illustration

Number One Shoes harnesses the power of the freebie for store relaunch campaign

By , 2014-09-12 11:06:55

In 2010, Number One Shoes dropped the word ‘warehouse’ from its name in an effort to shift the brand from being associated with large storage facilities. And now, in a continuation of this move away from all things utilitarian, the chain is revamping its stores to create an improved shopping experience for those that walk through the doors. The Albany store, located in the Westfield shopping centre on Auckland’s North Shore, was the first store to be relaunched, and the shop at St Luke’s will follow suit next month. And to draw attention to the changes, Number One Shoes has launched a quirky series of campaigns via PR agency Starseed.

Article illustration

Cousins returns for senior Lotto NZ gig

By , 2014-09-12 10:50:32

After almost two years as global head of strategy for PHD's Unilever business in London, Guy Cousins is set to return to New Zealand to take up the chief marketing officer role with Lotto NZ. He replaces Val Green, who held the role of general manager of marketing for almost two years before departing in May.

Article illustration

Ford tugs on parental heartstrings, draws attention to its sport support

By , 2014-09-12 10:20:12

Sports sponsorships are pretty big business in New Zealand, with an IMR report from 2013 estimating the value of 257 different sponsorship deals at NZ$182 million. Not surprisingly, rugby is the biggest drawcard in this country, with "Adidas paying in the region of US$25 million per year and AIG, the shirt sponsor, US$12.4 million" for their All Blacks deals. Ford has been the team's vehicle sponsor for many years, and it also backs cricket and hockey, so, to try and win a few more hearts and minds, it's released a new ad thanking Kiwi parents and supporters—and showing that it's 'the driving force behind New Zealand sport'.

Article illustration

Samsung calls bollocks on Apple's new 'innovations'

By , 2014-09-12 09:31:05

Samsung has successfully take the fight directly to Apple—and the fans willing to line up for their new toys—with The Next Big Thing is Already Here campaign. And after Apple launched the iPhone 6 and iPhone 6 Plus, as well as the Apple Watch this week, it's continued the ribbing with a series of ads that show a couple of 'geniuses' discussing the new 'innovations'.

Article illustration

A poor reflection

By , 2014-09-11 16:30:03

It doesn't take much to get a scolding on social media these days and the masses always smell blood when whoopsies like the AFR's major front page gaffe, or the Herald's mistaken identity (and mixed up movie quotes) are spotted. And here's another (small) one from Stuff on a story about Dunedin.

Article illustration

What Pandora, Spotify and iHeartRadio are doing for a cut of online (and mobile) ad spend

By , 2014-09-11 16:16:04

References to the rapid growth of online and mobile ad spend in the industry have been so ubiquitous in recent months that they've become something of a media cliché. And with this growth in revenue has come an inevitable attempt on the part of online media owners to get a piece of this burgeoning pie. And nowhere is this more evident than in the online radio market, which, despite its relative infancy in the local market, is starting to catch the attention of Kiwi advertisers due to its resonance with the mobile-hungry youth market. So, given that there have been some interesting moves made by the major players, StopPress decided to take a look at what they're doing to get in on the action.

Article illustration

i-D targets dedicated Kiwi followers of fashion with local launch of stylish global site

By , 2014-09-11 15:31:26

British fashion and lifestyle magazine i-D has launched its online presence in New Zealand at i-D.co and it's tapping into a few tricks of its parent company Vice to appeal to the beautiful people—and to get brands involved.

Article illustration

First but false: the new media trade off

By , 2014-09-11 15:25:44

In an effort to be the first to jump on a hot new story, more and more media outlets are failing to do one of the most necessary tasks: fact checking.

Article illustration

Cool Story, bro: Jarvis and Sneddon launch new digital content marketing agency

By , 2014-09-11 14:55:17

The appetite for content marketing is growing rapidly, with much of it happening in the digital space. Many brands have invested in their own content marketing teams and platforms. Publishers like Fairfax, APN and Tangible Media all have their own content marketing teams working on both digital and print. And agencies of all stripes are also trying to make hay while the sun shines by filling up the variety of channels consumers now use. Now Brendan Jarvis and Ron Sneddon have joined the fray with Story, a standalone business that has a "laser-like focus" on digital content marketing.

Article illustration

Spray cans and skateboards: Microsoft Surface, FCB and the street artists

By , 2014-09-11 14:44:32

Microsoft Surface New Zealand is jumping aboard the street art wagon, collaborating with FCB and renowned Kiwi street artists BMD to produce a bromance-y video showing the creative possibilities of the Surface Pro 3. The video kicks off a "purely social" campaign to be rolled out over the coming three months.

Article illustration

APN bets on business, follows international publishers' lead with big site update—UPDATED

By , 2014-09-11 12:54:22

The changes are coming thick and fast at APN NZ under new chief executive Jane Hastings, with a new exec team announced this week, a more integrated sales approach across its media portfolio and some clever new products like ShopViva. And now the Business Herald is getting in on the action, with more tools, more content and more interactivity added to the website in an effort to deliver "more relevant digital news to New Zealanders".

Article illustration

MSN announces homepage update, aims to create personalised online command centre

By , 2014-09-11 11:59:02

Following on from last week’s announcement that Yahoo had updated its website with features that allow for greater personalisation, MSN has now similarly given its homepage a facelift. And althought the website has not yet been officially released, Kiwis can catch a glimpse of the changes by visiting the preview site. StopPress takes a look at what the update will offer users and advertisers in the near future.

Page 8 of 512

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   498   499   500   501   502   503   504   505   506   507   508   509   510   511   512   Next >