StopPress

Marketing, advertising & media intelligence

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Movings/Shakings: 12 August

By , 2014-08-12 15:06:16

Industry happenings at TRN, MPA, Adshel, Hunch, BelowTheLine, Apollonation and the Pond.

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Make it click

By , 2014-08-12 14:53:01

In an age where click-hungry online publishers are looking for their next hit, a celebrity death is basically manna from heaven. Philip Seymour Hoffman was the last major case (The Sydney Daily Telegraph got a telling off for this headline). And Robin Williams was found dead in his house this morning, so, unsurprisingly, the story has been dominating many of the world's major news websites. So is it a case of a bottom-feeding media doing everything it can to increase its audience, or a concerned media attempting to offer a fitting tribute? Or both?

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Screen-based space invaders: why digital signage is about to make our lives suck

By , 2014-08-12 13:48:06

Digital screens are coming to a space near you, and the operators are pretty excited about it. But Robett Hollis is sounding the alarm bell and says the industry needs to think hard about what to put on them.

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The bumbling pundit

By , 2014-08-12 13:26:06

Not knowing about sports and then commenting on them is a surefire way to get some laughs, as Bad British Sports Commentary shows. That relationship was flipped around by NBC Sports last year to promote its coverage of the English Premier League when it got some laffs by creating an ad featuring a US football coach (played by Jason Sudeikis) who became a UK football coach. That didn't go so well, and now Coach Lasso is back in a new role, with star US goalkeeper Tim Howard in support.

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Let's hear it for the boys: Jockey embraces a sponsorship-based double entendre in latest All Blacks work

By , 2014-08-12 12:44:34

Jockey announced its sponsorship of the All Blacks and All Blacks Sevens teams early this year and gathered together a host of buff professional rugby players to parade about in their gruts for the black and white launch campaign. Now it's added some colour—and given a cheeky nod to its support of the 'boys'—for a campaign leading into the Bledisloe Cup and Rugby Championship.

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TVCs of the week: 12 August

By , 2014-08-12 11:00:54

Holden, Spark and FCB share the limelight in the latest edition.

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The birds on the rhino's back: how business directories are battling—and benefitting from—Google

By , 2014-08-12 10:20:05

Back in the day, the Yellow Pages ruled. Business names were sometimes based on where they would end up in the book (that's why there are so many accommodation options starting with A and the Krasilovky Brothers of New York took that to extremes with their long-running listing battle). But for many consumers the online realm is a much more efficient way of finding businesses and Google has taken its toll on the print-based directories and forced them to find new revenue streams. So why are there still so many online business directories in operation?

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Holden reminisces about the 'good old days' in 60th anniversary spot

By , 2014-08-11 17:46:24

Only a few weeks after VW celebrated its 60th anniversary in New Zealand via a Colenso-created campaign, Holden has now also started the party for its diamond jubilee with an Ogilvy spot that has a strong Kiwi flavour. And while VW gave the power to the people by piecing together a crowd-sourced spot, the team behind the Holden campaign have taken a more traditional route by assembling a narrative that showcases the car brand through the ages.

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When political campaign videos get awkward

By , 2014-08-11 16:01:30

David Seymour, the Act Party's Epsom candidate, released a campaign video in May that has been bouncing around YouTube for the last few months. And from the evidence on show in the nearly three-minute clip, it appears that Seymour might be a little new to the on-screen political game.

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Colenso BBDO's K9FM wins ORCA for June/July

By , 2014-08-11 15:25:53

Colenso BBDO has won the June/July Orca award from the Radio Bureau with its doggie radio station K9FM, which already picked up a silver at the recent Cannes Lions. K9FM is a campaign for Colenso's client Pedigree that dogs can listen to at home while their owners are out working. It stems from research that found that classical music calms dogs down, ambient sounds keep them stimulated and a relaxed voice eases their separation anxiety.

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Not just flipping burgers: new campaign aims to redefine what it means to work at McDonald's

By , 2014-08-11 11:24:35

In an effort to subvert the preconceptions attached to working at the company, McDonald’s has a launched a new campaign via DDB that gives viewers a look at some of the success stories that have emerged from starting a career at one of the stores.

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Make your vote count (in the StopPress/MediaWorks TVC of the Year 2013/2014)—VOTING ENDS 6PM

By , 2014-08-11 09:20:16

We live in a world where targeting individuals is becoming increasingly attainable, where streaming and ondemand services (and, in many cases, illegal downloads) give viewers much more control over what they watch, and where online video has become a major sucker of people's time. As such, the sceptics tend to believe traditional, primarily ad-funded TV is an anachronism. But, according to NZ on Air and Colmar Brunton's recent media consumption study, Kiwis are still watching plenty of linear TV; according to ASA ad spend figures, brands are still spending up large on TV advertising; and according to pretty much everyone, good video content still has the biggest emotional impact when it comes to branding. So, once again, we're aiming to celebrate the efforts brands, agencies and production companies put into changing perceptions and/or selling more stuff over the past year and a bit with our annual StopPress/MediaWorks TVC of the Year.

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Spark encourages Kiwis to 'never stop starting' in first campaign

By , 2014-08-10 11:08:52

Following its identity change on Friday, Spark released its first ad campaign over the weekend. Dubbed 'never stop starting' and created by Saatchi & Saatchi NZ, the campaign's first 60-second TVC brings the imagery used in the teaser posters to life by featuring a protagonist walking toward and talking to the camera. As the ad progresses, the actor takes on a variety of different characters and speaks about the importance of starting anew.

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The rise of slow TV in Norway

By , 2014-08-08 15:26:11

We took a quick look at the popularity of slow TV in Norway.

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Spark gets behind the dreams of 11 Kiwis

By , 2014-08-08 14:12:57

With Spark livery freshly stamped over those of the corporate we used to know as Telecom, the organisation is expanding its Givealittle fundraising platform from charity to individual projects. Spark My Potential will pick out some of the projects listed on Givealittle and give them crowdfunding coaching and in some cases match pledges dollar for dollar.

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