StopPress

Marketing, advertising & media intelligence

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Another username and password: why TVNZ plans to introduce registration for its on-demand service

By , 2014-09-04 14:16:43

TVNZ has confirmed that it plans to require users to register with a username and password to access its on-demand service later this year. Thor Bayer, the broadcaster's head of digital, says that the registration requirement is being introduced, because TVNZ plans to launch a range of new features that will enhance the user experience. Included among these is a feature that enables users to start watching a show in one channel and then pick it up at the same time on a different channel.

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Crowdsourcing continues: Finch and Colenso give photobombing a V in Waimauku

By , 2014-09-04 12:36:35

Photobombing has been given a V, with unsuspecting winery tourists having a homemade bomb packed with tempera powder exploding in their photos. The project is the latest in the “Give it a V” 24-hour series and was shot at West Brook Winery in Waimauku near Auckland last week, and posted on social media and the V website.

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Roadshow Films and Snakk cause a mobile storm for movie promo

By , 2014-09-04 11:19:57

Roadshow Films has brought an ominous tremble to Kiwis' smartphones with the launch of the mobile trailer of Into the Storm, the disaster film set to hit Kiwi cinemas on 4 September. The campaign, which has been running since 19 August and was pulled together by Snakk Media, takes over users’ smartphones by simulating a storm when certain websites are accessed.

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Pandora's Melanie Reece on the responsibilities of marketers in mobile advertising

By , 2014-09-03 15:17:22

Pandora's commercial director for New Zealand Melanie Reece says there's currently a lacuna in the law when it comes to the rules of mobile advertising. And this makes it important for mobile media owners to discuss the issue and share their insights, in the hope of forming a framework that benefits all the players in the industry.

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New Zealand snubbed in RWC ad, All Blacks Tours tries to fill the void

By , 2014-09-03 13:15:11

Yesterday, New Zealand's mainstream media was up in arms on account of the All Blacks having been snubbed in a World Cup 2015 ad that features Charles Dance—the actor who played Tywin Lannister in Game of Thrones—giving a speech to group of fans in a locker room. Notably absent from this group is a fan or player representing the the current holders of the World Cup trophy. Fortunately, All Blacks Tours has filled this void with a new TVC (produced by Augusto) that depicts 2011 World Cup-winning couch Sir Graham Henry giving a team talk in a plane. But rather than having the aircraft filled with representatives from various rugby playing nations, the ad only features former player Stephen Donald sitting in one of the seats.

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Ogilvy & Mather takes out July's ORCA award for Tim Finn interruption, BIG's Landrover gets merit

By , 2014-09-03 12:03:14

Ogilvy & Mather has claimed July's Orca Award for placing an advertising message inside a music track. At 55 seconds into ‘I See Red’, Tim Finn interrupts the song urging people to go online and sign ‘The Last 55 petition’ to help save the Maui’s Dolphins. Joe Holden from BIG scored a merit award with the stories of Landrover's origins told in a "true oldschool storyteller's" voice.

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Old mistakes, new platforms: Neville Doyle on why advertisers need to focus less on being first

By , 2014-09-03 11:04:58

There are a huge range of new—and very popular—social platforms, and where consumers go advertisers will follow, says Neville Doyle. But brands need to focus less on being first and more on creating high quality, relevant content.

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Patents are a virtue: squeaky-clean door handles

By , 2014-09-03 09:30:05

AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on an interesting patent to look out for on the shelves: self-sanitising door handles.

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Movings/Shakings: 2 September

By , 2014-09-02 16:27:20

Industry happenings at Special Group, Colenso BBDO, Ipsos and Toybox.

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TVCs of the week: 2 September

By , 2014-09-02 15:31:21

A tip of the trucker cap to Pak 'n Save, V Energy and Action on Smoking and Health.

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Tourism Australia and Air New Zealand woo Kiwis with Yahoo and Tangible Media

By , 2014-09-02 15:29:33

Wanting to prove there’s more to Australia than theme parks, Tourism Australia and Air New Zealand have launched a content marketing campaign with Yahoo and Tangible Media to lure Kiwis for a holiday over the ditch. The campaign goes for a fresh, inspiring view of Australia beyond trips to the East Coast gateways – beginning with Western Australia.

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Want to know how to turn a bunny rabbit into a fireball?

By , 2014-09-02 14:59:31

Bulbous hairdos, inspirational pep talks and plenty of fireballs: The new Clash of Clans ads are out.

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Stoptober NZ kicks off with nationwide tour and Satellite Media TVC

By , 2014-09-02 14:31:56

Stoptober's lead up nationwide tour kicked off yesterday with a heartfelt recruitment event in Kaitaia. It's part of a campaign targeting New Zealand's 463,000 smokers to quit the habit with a smokefree October, by signing up to the Stoptober website. Satellite Media's Piri Weepu TVC is also leading the charge.

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TVNZ and Sky release financial results, plus Igloo subscriber numbers revealed

By , 2014-09-02 14:22:06

Late last week, TVNZ sent out a release on its financials for the year ended 30 June 2014, showing an overall profit after tax of $18.1 million, up 25 percent on the figures posted the previous year. These results also came with the announcement that the company has sold its remaining stake in Igloo to Sky, which also took its financial report as an opportunity to reveal Igloo's subscriber numbers for the first time.

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Event: Meet the man behind the machine, head music analyst at Pandora Internet Radio, Steve Hogan

By , 2014-09-02 13:25:50

Join Pandora Internet Radio’s head music analyst Steve Hogan in Auckland next Monday for a free, intimate, one off session as he describes the inner workings of Pandora's groundbreaking Music Genome Project and why humans will always understand music better than machines.

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