StopPress

Marketing, advertising & media intelligence

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Bring out the pitchforks: Paul Brislen on why Facebook should die

By , 2014-07-16 11:29:28

Former TUANZ CEO and now PR guy Paul Brislen says Facebook’s "fuck you" attitude will ultimately result in its demise.

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Brewing up value: Dilmah's boutique push

By , 2014-07-16 10:14:08

Sales of traditional 'gumboot' tea are on the wane in New Zealand. But there's growth in the area of specialty teas and Dilmah is trying to tap into that by promoting the nascent arts of tea mixology and tea gastronomy. So can they convince young Kiwis to sip on a tea with their chargrilled steak?

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Woman's Day's face-fixing faux pas

By , 2014-07-16 09:40:23

Jessica Simpson has helped sell countless women's magazines around the world. And Woman's Day managed to nab some exclusive photos of her special day for the latest issue. But an eagle-eyed reader sent us one of the photos from the spread and someone's failed to fix up a bit of cheeky face-fixing.

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Volvo hands its keys to Republik

By , 2014-07-15 16:21:07

Swedish car manufacturer Volvo has appointed Republik to its media and creative account, and this move will see the agency part ways with Peugeot after 10 years.

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TVNZ wins with Germany as over 400,000 Kiwis tune in to watch the World Cup final

By , 2014-07-15 14:20:49

Many of those who drove to work at the right time on 14 July claim to have found the Kiwi roads free of the traffic jams that usually typify the morning commute. This fortunate state of the road was largely attributable due to the nation's universities and schools being closed for the winter break, but the fact that 419,000 people (according to Nielsen TAM) tuned in to TV One to watch Germany take on Argentina in the final of the World Cup definitely also played a part.

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Movings/Shakings: 15 July

By , 2014-07-15 13:55:09

Starring OMD, TVNZ, House of Travel, Adobe and Fronde.

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TVCs of the Week: 15 July

By , 2014-07-15 12:34:41

ASB, McDonald's and a double from Air New Zealand lift the cup this week.

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How Kiwi political parties measure up on Facebook

By , 2014-07-15 12:22:46

Facebook has revealed a series of insights on how the Kiwi political parties are doing in the lead up to the 2014 general election. And given that 1.8 million Kiwis log in to Facebook on a daily basis and that 'election' was the second-most commonly used phrase on the site in 2013 (only bettered by Pope Francis), the social media channel is becoming an increasingly important space for politicians to share their policies—or general vitriol—with potential voters.

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Dog vs. drone

By , 2014-07-15 11:41:52

While drones are being used for nefarious purposes in warzones, they're being put to good use elsewhere, as a clip posted on Al Brown's Facebook page shows.

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The benefits of authenticity: why coming out—and supporting those who do—is good for business

By , 2014-07-15 11:10:25

This week Ian Thorpe revealed he was gay in an interview with Michael Parkinson. A few months back, Michael Sam and Jason Collins became the first openly gay men to be drafted into the NFL and NBA respectively. And New Zealand and many other nations have legalised gay marriage. So progress is certainly being made in the area of gay rights, at least in the developed world. But there's still a long way to go. And as John Browne's book The Glass Closet, ASB's response to Thorpe's news and OUTLine's 100% OK campaign show, the business community can lead the way.

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David Hasselhoff could be the reason why Germany won the World Cup

By , 2014-07-15 09:43:25

In the 80s, after the rest of the world turned its back on David Hasselhoff, the German fans stuck with their bare-chested man. And although his slow-motion running along the beach and his talking car do play a part in this fame, it is in fact his singing career that has made him a staple on television screens in the country in the latter parts of the decade.

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The smell of robot

By , 2014-07-15 09:19:37

Recently, a chatbot called Eugene Goostman is thought to have passed the Turing test by convincing a few people it was a 13-year-old boy (RadioLab discussed the issue of talking to machines in a great podcast a few years back). And as artificial intelligence continues to develop, human-android interactions will become an increasingly common—and perhaps problematic—occurrence. But even if they have our sentience, they can never have our smell. Unless ...

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Get out of that comfy office chair: Todd McLeay on understanding customers, not just numbers

By , 2014-07-14 16:48:06

Marketers have more access to information and research about their customers than ever before. And more than ever they're relying on it (and only it) to make decisions. But that's risky, says Todd McLeay.

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Here's to the idea catchers

By , 2014-07-14 16:19:56

As Damon Stapleton wrote recently, the idea is the gift, the award is the wrapping paper. His employer, DDB Group, shares this philosophy and, in a rather earnest video that showcases some of the best ads ever made, it gives 'the idea catchers' a pat on the back and attempts to prove Bernbach's quote about creativity being the most powerful force in business correct.

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Boyz II Men trio serenades Wendy's Pretzel Bun

By , 2014-07-14 15:47:18

To commemorate the return of the Pretzel Bun, Wendy's commissioned the Boyz II Men trio to give a smooth and sonorous rendition of the tweets sent in by fans of the hybrid burger.

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