StopPress

Marketing, advertising & media intelligence

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BBC Music launches with a star spangled ballad

By , 2014-10-10 15:50:34

Hey look! There's Lorde!

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The Compendium: 10 October

By , 2014-10-10 15:33:23

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Masterchef NZ falls on its spatula to make way for new shows, NZ on Air dishes out cash for next year's content—UPDATED

By , 2014-10-10 15:31:34

After five successful seasons, TVNZ has decided to pull the plug on MasterChef NZ to focus on other multi-night formats, including new drama Filthy Rich and new DIY porn Our First Home. And while TVNZ basks in the soapy ratings sunlight of Home & Away and Shortland St, MediaWorks is looking to follow suit and is asking for submissions for its own multi-night soap.

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Movings/Shakings: 10 October

By , 2014-10-10 14:26:21

Industry happenings at NZME, Lotto NZ, Skoda, Film Construction, Vodafone and DB Breweries.

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'Forget time-shifting, start ad spend shifting': Fairfax releases research on online video viewing, trumpets effectiveness of pre-roll advertising

By , 2014-10-10 14:22:11

Online video is booming here and around the world. And Fairfax is looking to get a bigger slice of the audience—and the ad revenue—that's heading that way. So it's released a campaign based on recent research from Colmar Brunton that promotes its popularity as a video platform and the effectiveness of pre-roll advertising in an era of rampant time-shifting.

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How little we have changed

By , 2014-10-10 12:16:46

There are plenty of critics who, as this brilliant story in The Atlantic shows, believe that there has been a dumbing-down of news, a rise in entertainment and a focus on celebrity. Because we now have the technology to see what's being read and watched, some feel it has become a vicious cycle of banality. But the research of George Gallup from almost 90 years ago on what people read in their newspapers shows that this isn't a new phenomenon, that native advertising was always effective and that "readers are liars".

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Effies 2014: FCB declared most effective agency of the year, Saatchi stages a comeback

By , 2014-10-10 11:39:19

Last night, at a sold out event hosted at the Langham, FCB was crowned New Zealand’s most effective agency at the 2014 Effie Awards. And it wasn’t even a close race. With its tally of 94 points, FCB was convincingly ahead of Saatchi & Saatchi in second place on 54 points and Colenso BBDO/Proximity New Zealand in third on 52 points.

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Gleaning wisdom from your futureself

By , 2014-10-09 14:24:48

Want to know what the future looks like in 20 years? What technology you’ll be using? What your house, car or even your kids will be like?

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Your garden variety start-up

By , 2014-10-09 14:23:39

As Mashable wrote last year, all start-up videos seem to look the same (including Xero's, which appeared on its list of cliched techniques twice). So they're ripe for taking the mickey out of. And Canada's Invoke Media has done that with a pitch video for an amazing new start-up called Carrot.

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The show must go online: Genesis and Kiwibank keep viewers' eyes on the prize with sponsorship extensions

By , 2014-10-09 14:09:56

TV shows are increasingly trying to keep the audience's attention after broadcast—and, with much of the population seemingly unable to keep their eyes off their mobile devices for more than ten seconds, often during it. Sponsors associated with shows also want their share of the eyeballs. So, following on from Kiwibank's attempt to increase audience engagement with its Block Out Live Bingo-style game for The Block NZ, Genesis Energy has added another string to MKR NZ's bow with an online quiz called Guess the Ingredients.

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Fishing where the fish are: Tangible Media gives Idealog and NZ Fishing World a digital spruce up

By , 2014-10-09 13:55:02

As many proponents of the magazine industry say, it's not about paper, it's about communities of interest. In many areas, those communities of interest—and many advertisers—are heading online to get their information and inspiration, so, with pressure on paid-for circulation, it's becoming more important for these titles to have a quality online presence. And two of Tangible Media's titles—Idealog and NZ Fishing World—have responded to those changes with redesigned, responsive websites.

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McDonald's makes online push to raise awareness of McHappy Day, continues efforts to be seen as a 'good neighbour'

By , 2014-10-09 13:53:18

In the lead up to this year’s edition of McHappy Day—the signature fundraising event for the Ronald McDonald House Charities (RMHC)—McDonald’s has launched a YouTube video that draws attention to the charitable work the organisation does to assist families who have children suffering from illnesses. The video features compilation of clips heart-wrenching clips of families living in on the Kiwi-based Ronald McDonald Houses.

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The brand that can do no wrong

By , 2014-10-09 11:38:18

Remember when Cadbury sneakily added palm-oil to its chocolate and decreased the size of its packs? The company got an absolute slamming and its trust levels went through the floor. So it was interesting to see the exact opposite of that response when Whittaker's put a post on Facebook saying that it would soon have to raise its prices.

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The wait ends: TSM rebrands as Semble, unveils its mobile wallet

By , 2014-10-09 11:11:06

At a launch event held last night at Auckland's Snapdragon Bar, TSM NZ chief executive Rob Ellis unveiled a new mobile wallet brand, bringing fruition to a plan that was first announced over a year ago. As part of the launch, Ellis also said that the collaboration between the shareholders 2degrees, Spark, Vodafone, Paymark and banking partners ASB and BNZ would no longer be known as the TSM but rather as Semble. The main principle underpinning the Semble system is that it aims to remove the need for cards by facilitating a contactless payment system through the user's mobile phone.

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Converse's online guerilla perks

By , 2014-10-09 09:43:10

The founder of Ello started up the ad-free social network because he felt like the internet had turned into a giant billboard. There are ways to get around that, of course, and the rise of adblocking software is one of the most popular (nearly five percent of all internet users now use such software, up 69 percent on last year, and 18-29 year olds in the US clocked in at 41 percent). Converse is a brand aimed at the younger end of the market, so, in keeping with the trend towards utility in advertising, it created its own solution to annoying banner ads: a downloadable browser extension called The Ticket.

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