StopPress

Marketing, advertising & media intelligence

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Sweet, sweet data: what New Zealand’s marketers can learn from the makers of the world’s best eclairs

By , 2014-11-13 10:51:43

In the kitchens of L’éclair de Génie in Paris, creative brilliance is necessary, but is not by itself enough. Making the world's best eclairs also requires careful planning, skilled judgement and a deep understanding of the medium. And the same is true of great ads, says Google's Tony Keusgen.

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TVNZ unveils its 2015 lineup

By , 2014-11-13 09:50:10

At an elaborate event hosted at the Civic last night, TVNZ unveiled its programming lineup for the year to come. At the outset of the event, TVNZ’s head of sales and marketing Jeremy O’Brien referred to the broadcaster’s success over the course of the previous year, and promised the advertisers and media owners in attendance that this trend would continue in 2015. And to do this, TVNZ has combined a range of favourites from this year with a lineup of fresh shows that it hopes will maintain TVNZ’s dominant performance, which has seen the broadcaster hold the majority of the positions in the top 20 most-watched shows over the course of the last few years.

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Straight up and down: Steinlager catches a lift to promote Trubridge association

By , 2014-11-13 09:44:59

Steinlager's latest ambassador is freediver William Trubridge, whose upcoming world record attempt in the Bahamas is being screened on Breakfast on December 3. At the launch of the new campaign, senior brand manager Michael Taylor said there were plenty of creative suggestions about how to promote the event and he even mentioned the possibility of a 102m high billboard. We haven't noticed any of those around as yet, and they probably don't come cheap, but we did notice a clever media idea that has put a lift in the Auckland CBD to good use.

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Totally addicted to clicks

By , 2014-11-13 09:33:26

Adobe has been beating the accountability drum recently, with some great spots for its 'do you know what your marketing is doing?' campaign that show the perils of not basing your decisions on good data. And its latest effort has perfectly sent up the insatiable demand for clicks by equating a marketer with a junkie on the hunt for their next fix.

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The sound of division

By , 2014-11-13 09:10:12

To celebrate the 25th anniversary of the fall of the Berlin Wall, German-headquartered music service Soundcloud has created an acoustic representation of the divisive structure, 'the Berlin Wall of Sound'.

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A serving of reality

By , 2014-11-12 17:29:42

McDonald's has been fighting back against some of the more pervasive myths and legends about its business in recent years. One of the first things the Canadians explained as part of the first Our Food, Your Questions campaign is why the food never looks as good in real life as it does in the ads—and they did a good job of it. But the local outfit appears to be favouring the advertising vérité approach, because some of the pics it's been posting recently on its Facebook page are much closer to the real thing than they are to over-stylised glamour shots.

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Infographic: Kiwi musicians now make more revenue from digital than physical sales

By , 2014-11-12 17:01:01

According to data released by Recorded Music NZ, Kiwi musicians made more money from digital album sales than physical records for the first time in 2013, and, if numbers are anything to go by, this trend is set to continue over the next few years.

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Emirates adds some competition to Christmas charity with plane push campaign

By , 2014-11-12 13:32:42

There have been a number of recent campaigns that employ digital tools to get the audience to do something, from ASB's Like Loan to Sky's 'Bring down the King' to Vodafone's sailing game to Bonus Bonds' longerconga.co.nz. Now Emirates is joining in the fun and asking Kiwis to use social media to propel three charities to Australia. PLUS: Potentia asks charities to submit films for the chance to get $10,000.

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Kiwi entrepreneurs team up with Banana Boat, introduce sun-safety technology in 100 NZ childcare centres

By , 2014-11-12 12:02:02

In an effort to ensure that the next generation doesn't add to melanoma statistics, Kiwi entrepreneurs Daniel Xu and Ming Cheuk, founders of innovation company Spark64, have developed the UVLens, a sensor that detects the UV risk in the atmosphere and then communicates this to a tablet. And the pair have now teamed up with Banana Boat to put the technology in 100 childcare centres around the nation.

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Big's long tenure with the Blues comes to an end as Sugar & Partners subbed on

By , 2014-11-12 09:18:25

Sugar & Partners has been named as the Blues lead strategic and creative agency after a competitive pitch, with the long-time incumbent Big deciding not to participate in the review.

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TVCs of the Week: 11 November

By , 2014-11-11 16:37:57

Car coffee, dancing ingredients, shadowy rugby players, military surprises, underwear-clad acrobats and a money bunny get the nod of approval this week.

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Movings/Shakings: 11 November—UPDATED

By , 2014-11-11 16:16:36

Changes at Westpac, Vodafone, NZME, OMD, Southern Cross, Y&R, Mai, Farmers, The Sweet Shop, Snakk Media and Porter Novelli.

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From Hamilton dairy farm to Fiji beaches: an uplifting new campaign from Fiji Airways

By , 2014-11-11 14:30:29

Fiji Airways picks three deserving competition winners and gives them a holiday to remember in this new, people-centric brand campaign.

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Digital contraception: Durex's Chrome extension replaces babies with babes for World Singles' Day

By , 2014-11-11 14:16:05

Given how common it is for those in their 20s and 30s to have their Facebook profiles inundated with images of babies, condom-manufacturer Durex has launched a Google Chrome extension called 'babies to babes', via Contagion, that replaces all the babies on a Facebook profile with pictures of attractive men or women.

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An exercise in trust: how Jono and Ben are cracking the branded content conundrum

By , 2014-11-11 13:53:51

Brands are increasingly looking to put their messages inside the content, rather than inbetween it. Formats like The Block NZ and Masterchef allow for what the broadcasters like to call 'seamless integration', even though it can sometimes be slightly gratuitous. And a rare few other shows, chief among them Jono and Ben at 10, are using their skills to weave brands into the content without annoying the audience or even creating content outside of the show. Chris Lloyd, sales manager at MediaWorks' integration team, discusses its process.

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