StopPress

Marketing, advertising & media intelligence

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Pricks, lardos, Vladimir Putin butt plugs and climate change denial: a handy tutorial on what the media can and can't get away with

By , 2014-10-07 11:39:32

The Broadcasting Standards Authority's rulings on complaints can be a good litmus test for what the New Zealand public can stomach these days—and an entertaining insight into the beliefs of the nation's easily offended wowsers. We’ve looked at some of the decisions of the last six months and compiled a handy tutorial for those in New Zealand media.

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Think small, move fast: Simon Wedde on why big businesses need to embrace start-up culture

By , 2014-10-07 10:27:01

Increasingly, big businesses need to start acting like start-ups, writes Simon Wedde. And that means being brutally honest about how customers experience your products or services—and then improving it.

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Commercial Approvals Bureau gives Breast Cancer Foundation okay to show nipples in new ad

By , 2014-10-06 18:27:30

The New Zealand Breast Cancer foundation has launched a new campaign via Colenso BBDO that features actress Geraldine Brophy displaying pictures of a series of women’s breasts to illustrate what changes are likely to take place in the event of breast cancer. The ad, which is based on a successful Scottish campaign featuring Elaine C Smith, was initially meant to run last year, but the Commercial Approvals Bureau blocked this move on account of the rule that female nipples are not allowed in television advertising. However, the Bureau has now backtracked on this decision.

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Cruelty to (past) animals

By , 2014-10-06 14:54:56

World vegetarian week kicked off last week and ends tomorrow. And while many meat-dodgers are seen as peaceful types who don't eat creatures because of concerns around animal cruelty, Hell has twisted that stereotype to promote its vege pizza deal.

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Beaurepaires chooses DDB and Dynamo for life after Vince

By , 2014-10-06 14:07:21

DDB and Dynamo will lead the new creative strategy for Beaurepaires after winning the automotive repair company’s advertising and media planning account, following a competitive pitch thought to have involved several unnamed agencies. And this announcement also coincided with news that Vince Martin, the face of Beaurepaires for the last 30 years, would no longer be the brand ambassador.

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Movings/Shakings: 6 October—UPDATED

By , 2014-10-06 13:24:55

Changes at MediaWorks, PHD Group, Radio New Zealand, NZME, dobetter.co.nz and NZTech.

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John Oliver tells corporations to stay off Twitter

By , 2014-10-06 11:39:38

In a recent segment, John Oliver aimed his verbal barbs at corporations who attach their commercial Tweets to serious issues. He leads the discussion by referring to US-based DiGiorno Pizza, which used the #WhyIStayed (created to raise awareness of domestic violence) without reading what it was about. The consequential '#WhyIStayed You had pizza' Tweet was met with instant outrage from the online community, and resulted in various reports on mainstream media. But Oliver doesn't restrict his criticism to corporations that make online faux pas. He also condemns those that make seemingly innocuous and thoughtful Tweets, such as those published on the 13th anniversary of the 11 September attacks. In his typically scathing style, Oliver makes the point that corporations should really just "remain respectfully silent".

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The Generosity Journal: David Thomason

By , 2014-10-06 09:17:15

As part of our series with the One Percent Collective that's dedicated to celebrating good work and inspiring a bit more generosity, David Thomason, FCB's head of planning, lavishes praise on NZTA and Clemenger BBDO's 'Mistakes'.

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Everyone wins in the radio survey (especially The Edge and Newstalk ZB)—UPDATED

By , 2014-10-03 16:28:33

The radio survey is generally a competitive affair, which pits the two commercial radio networks against each other and invariably results in the liberal use of superlatives. The latest edition was no different. The releases from the respective networks read like pages torn out of a motivational speaker’s speech, drawing attention to all the positives that the result served up. MediaWorks used its release to draw attention to the fact that it overtook NZME in terms of overall station share in Auckland for the first time. And on the other side of the divide, NZME highlighted the continued dominance of Newstalk ZB, and singled out Mike Hosking for again having the number one breakfast show in New Zealand. PLUS: Matt Heath and Jeremy Wells celebrate Hauraki moving from 13th to 12th.

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SPONSOR POST: Get up-close and personal with designer, technologist and sustainability flag waver Jessi Baker

By , 2014-10-03 16:22:20

Small businesses are all about the people, right? The owners, the manufacturers, the clientele. There’s a story at every turn, so why aren't they being told? Well, at an event organised by Good magazine, London-based designer and technologist Jessi Baker, the founder of social enterprise Project Provenance, will be sharing her experience around storytelling in small business marketing and creating user-centred experiences in the e-commerce sphere. So grab yourself a ticket.

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The Compendium: 3 October

By , 2014-10-03 15:47:10

Our weekly collection of good things, funny things, weird things and other things from inside the intertubes.

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Nova and Clemenger BBDO pull out the rhyming dictionary to celebrate national expansion

By , 2014-10-03 14:55:34

Contact and Genesis have been trying their best to up the love with recent campaigns involving cute kids trying to explain family life and My Kitchen Rules sponsorships respectively. And now Nova Energy has added to the melee with the launch of a new rhyming campaign via Clemenger BBDO and Taika Waititi.

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The manly men who aren't quite manly enough

By , 2014-10-03 14:02:13

Typically, Toyota focuses on the toughness of its Hilux ute, something clearly demonstrated by Top Gear's unsuccessful attempt to kill one. Australia has also embraced that strategy with its Unbreakable positioning, but now it's decided to focus on the toughness of the men who choose to drive one. PLUS: Toyota's tie-up with Modern Family.

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Art and commerce collide once again in Fly's work for Lightbox and Phoenix

By , 2014-10-03 13:08:09

As mentioned in recent stories about Special Group's collaboration with Anna Funder for Papsaley, Microsoft's work with BMD and Icebreaker's Simon Beck Collection, art and commerce are regularly intertwined in the world of marketing. Creative agency Fly has a long history of doing just that and creating objects that "act as a trojan horse for the delivery of meaning and emotional connection". And recently it collaborated with artists to help launch Spark's subscription video on-demand service Lightbox and a new range of charitable drinks for Phoenix.

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DDB picks up Newspaper Ad of the Year, makes it two in a row

By , 2014-10-03 11:49:59

The ninth edition of the annual awards show was hosted at AUT and again organised by the industry body News Works. And this year, the attendees from DDB left with the biggest smiles as the agency picked up the most coveted award: the Newspaper Ad of the Year. Illustrating that the greatest ideas don’t always have to be complicated, the judges awarded the gong to DDB for its simple VW print ad that drew attention to a Beetle sale.

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