By StopPress Team, 2013-05-08 09:44:50
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards, we're asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here's what Dave Shoemack, ex-DB Export marketing manager and now global marketing manager for Heineken's Sol brand, had to say.
By StopPress Team, 2013-05-08 08:40:40
Samsung has upped its marketing game in recent years. But it's reached new heights in India with a magnificent performance of what is undoubtedly the best song ever written about a phone.
By StopPress Team, 2013-05-07 15:25:03
As the videos of people attempting the Cinnamon Challenge or Hell's Pizza Roulette attest, watching reactions to strange and unpleasant mouth sensations usually makes for compelling viewing. And, as part of TedX Sydney, Saatchi & Saatchi and Heckler have given us some more with 'The First Taste'.
By James Hurman, 2013-05-07 14:18:03
Magazines may be working. But magazine advertising isn’t, says Y&R NZ's managing director James Hurman.
By Ben Fahy, 2013-05-07 13:41:27
Human Chickens, cerebral insulators and a well-travelled boy hit the charts this week.
By Sim Ahmed, 2013-05-07 13:14:54
Major New Zealand TV and radio broadcasters have put a date to the launch of their new self-regulatory body for online current affairs, with the Online Media Standards Authority going live on 1 July. Says the Law Commission's single regulatory body recommendation will take too long.
By Ben Fahy, 2013-05-07 12:17:23
There's been a whole heap of chatter about Anchor's new light-proof bottles over the past few weeks, plenty of it negative. But one month after the first bottle was produced, Fonterra Brands' group marketing manager Craig Irwin says the innovation is already paying dividends in terms of increased sales and share.
By StopPress Team, 2013-05-07 10:36:00
Naked's loss is Y&R's gain, Jeanette Paine leaves school, VW's Denise Goodwin swaps cars for floors, Will Radford gets a fresh pair and the MPA welcomes two new board members.
By Sim Ahmed, 2013-05-07 10:15:36
A decade and six versions since first launching Creative Suite, Adobe has abandoned its flagship retail software in favour of its Creative Cloud pay-as-you go model. We look at some of the pros and cons of Adobe's new(ish) business model.
By StopPress Team, 2013-05-07 09:34:23
Anyone with a bit of boganic blood in their veins who's driven the Crown Range has probably wondered what it would be like to have the road to themselves. And, by the power of Red Bull, this wish was granted to New Zealand-based drift driver Mad Mike Whiddett, who left plenty of skidmarks with his pimped our Mazda RX7.
By StopPress Team, 2013-05-06 15:53:44
New York was all about the awards last week, with the Clio Awards and New York Festivals announcing their winners. And DraftFCB came way with the most hardware of the Kiwi agencies at both events, winning two golds and two bronzes at Clio and a gold, silver and two bronzes at New York Festivals.
By StopPress Team, 2013-05-06 14:58:00
They say there's nothing new under the sun. That's not true. But, as demilked.com shows, it might be true in the world of popular movie posters.
By Ben Fahy, 2013-05-06 13:41:18
It's not unusual to see marcomms work for the New Zealand market that's been done by our dear Australian friends. But Auckland independent Lassoo Media and PR has been reversing that trend recently after being enlisted to carry out trans-Tasman work for clients like Cavalier Bremworth, Trilogy and, most recently, The Comfort Group, which owns Sleepyhead and Sleepmaker, amongst other brands.
By Sim Ahmed, 2013-05-06 12:24:45
The Radio Network's (TRN) ZM music station has relaunched its iPhone app, giving it some much needed TLC and polish.
By StopPress Team, 2013-05-06 11:42:45
Getting rugby players to act is often a thankless task and there is a long history of cringeworthy ads where sponsors have demanded their pound of athletic flesh. But HSBC has nailed it with a trailer for its historical epic to promote the upcoming British & Irish Lions tour to Australia, starring the likes of Brian O'Driscoll, Jason Robinson, George Gregan and Warren Gatland.
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