StopPress

Marketing, advertising & media intelligence

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Movings/Shakings: 8 August

By , 2014-08-08 12:09:59

Industry happenings at Springload, DesignWorks, NBR, MediaWorks, The Muesli Hub, GrabOne and Spikes Asia.

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Spark launches its new reward scheme with Automated Thanking Machine roadtrip

By , 2014-08-08 09:27:46

As Spark's Jason Paris said in this story, the biggest part the rebrand "is valuing our existing customer base and turning them in to advocates so they become an acquisition channel in their own right". So before the launch of the new brand, Spark set a series of Automatic Thanking Machines loose on the nation to do just that. And while it calls it a world first, perhaps there's some morphic resonance/independent multiple discovery at play, because just this week TD Canada Trust had a hit on its hands with its own benevolent machine.

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From 'walking back slowly' to 'winning in the new world': Jason Paris and Jo Allison on the Spark strategy

By , 2014-08-08 08:48:28

27 years ago, Telecom was given its name. Today it's officially giving itself a new one. As one of the country's biggest ever rebrands rolls off the production line, we talk internal enthusiasm, teaser campaigns, customer sentiment, competitive responses and man-hole covers with Spark's general manager of home, mobile and business Jason Paris and Spark Digital's general manager services and solutions Jo Allison.

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Big Pipe crowd-sources creativity

By , 2014-08-07 16:18:08

Big Pipe, Telecom Digital Ventures' naked broadband offering, officially launched a few months back and, to draw attention to its offer, it recently asked its followers to have a bit of fun with its logo for the chance to win some loot. Here are some of the results.

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No need for the weekend: Tango rebrands to Done by Friday–UPDATED

By , 2014-08-07 15:31:12

Tango is moving away from being a full services agency creating brand campaigns to a marketing services company that will provide digital services to medium-sized businesses who want to grow. And managing director Boyd Wason says it's more than just tinkering with a logo.

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A new online abode for Home magazine

By , 2014-08-07 15:16:26

Bauer-owned Home magazine has updated its website, giving it a slick new online abode that's more befitting of the stylish print publication.

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'The Uber of hair and beauty'? Flossie Concierge app aims to profit from the decline in forward-planning

By , 2014-08-07 13:04:44

Whether it's TV, taxis, travel or titillation, the world is becoming increasingly ondemand. And Flossie.com is aiming to tap into that trend with a new smartphone app aimed at the hair and beauty industry that connects willing buyers with willing sellers.

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When telcos change their clothes: comparing Telecom and Vodafone's rebrands

By , 2014-08-07 12:41:17

As Telecom poises to jettison its three-syllable moniker for the punchier Spark title, it's worth looking at Vodafone's 1998 rebrand that saw the company change its nationwide identity almost overnight, a move that is today considered by some as one of the best examples of rebranding in the nation's history.

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Corona, Audi, ANZ and MEA Mobile show the power of the tangible in a digital world

By , 2014-08-07 12:06:51

At the 2014 Cannes Lions there were over 3,000 entries into the activation category alone. And, anecdotally, at least, brands in this market are spending more of their budget on real-life experiences that can then be amplified with digital and social tools. Here are a few local examples.

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Kiwi social media venture in Japan buoyed by $700,00 investment

By , 2014-08-07 11:38:12

A $700,000 investment by Japanese internet marketing company Opt is sparking quick growth there for Kiwi social media business Shuttlerock.

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Shakira has the greatest social media force

By , 2014-08-06 16:59:28

Shakira's new 'La La La' music video, which doubles as three-and-half-minute advertisement for Activia yoghurt, has officially become the most-shared spot on the internet, knocking VW's 'The Force' off its perch after three years.

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Six things that happened when Facebook went down for 19 minutes

By , 2014-08-06 16:02:16

On 2 August, Facebook went down for what was reported to be about 19 minutes. And while no one in New Zealand seemed to pay much attention to this catastrophe of social media breakdown, the rest of the world responded with a combination of fear, confusion and downright madness.

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APN launches commercial property site, but does it differ from services already available?—UPDATED

By , 2014-08-06 13:08:43

On Monday, APN Media launched TrueCommercial, a digital hub dedicated to commercial property and ‘businesses for sale’ listings. For the most part, the initiative serves as an online extension of the Herald’s Commercial Property section, which has until now been published twice a week. The section, which according to Nielsen has a readership of approximately 138,000 Kiwis, will now also be rebranded TrueCommercial from 6 August to give the offering uniformity across the print and digital channels. But how does it differ from the services already offered by Trade Me and RealEstate.co.nz. Updated with additional comments from TrueCommercial brand manager Maria Zolezzi.

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Check me rump and watch me dingleberries: FCB swaps Driving Dogs for singing sheep in latest self-promotional push

By , 2014-08-06 11:38:53

Advertising has a long history of animal anthropomorphism. And as part of its ongoing marketing campaign around the idea of change, FCB has tapped into that heritage by launching a mad ad featuring a singing sheep.

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Skycity puts its money on Colenso BBDO

By , 2014-08-06 09:07:55

Those in the advertising industry are renowned for spending a fair bit of time in bars and restaurants, and it seems the staff of Colenso BBDO will be spending a bit more time in the bars and restaurants owned by Skycity after winning a competitive pitch that took place a few months ago.

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