StopPress

Marketing, advertising & media intelligence

Article illustration

#PotatoMadness

By , 2014-07-08 15:03:26

Up until relatively recently, Kickstarter had rules and a degree of vetting to try and keep out the scams and fakes. That meant there was no funny business like that seen on various auction sites. The rules have changed, however, and now it's basically a free-for-all as long as "it's not illegal, regulated or dangerous". And one of the first major beneficiaries of that has been Zack Danger Brown, who asked for $10 to make his first ever potato salad and currently has over $30,000.

Article illustration

Y&R flicks the switch on first campaign for Electricity Authority, reinvigorates 'What's my number'

By , 2014-07-08 14:42:20

Y&R NZ has picked up where FCB left off by launching its first campaign for What'sMyNumber.org.nz since winning the Electricity Authority account after a competitive tender earlier this year. The new campaign, unveiled over the weekend, features a series of of people in torturous work-based scenarios and aims to remind Kiwis of what they endure in order to earn their salaries.

Article illustration

Samsung comments on wall hugging Apple lovers

By , 2014-07-08 14:34:43

Samsung loves poking fun at Apple and their fans. It has been a big focus in their ad campaigns over the last couple of years and they've just done it again with their latest spot, titled "Wall Huggers".

Article illustration

Movings/Shakings: 8 July

By , 2014-07-08 12:11:09

Industry happenings at Eleven PR, Hypermedia, New Zealand Symphony Orchestra, The Sweet Shop, MediaR, Zomato.

Article illustration

Winning in real-life: Mark Pickering's experiential entry tips

By , 2014-07-08 12:05:48

As the gongs from the recent Cannes award nights get cleaned of their champagne and finally take their place in agency and client boardrooms across the country and a new round of New Zealand awards begins, Mark Pickering offers some tips on putting together an award-winning experiential entry. PLUS: three of his favourite experiential campaigns.

Article illustration

Ghost cars

By , 2014-07-08 11:03:48

There was a lot of excitement when Google launched its prototype driverless car recently. But, as this impressive stunt for Hyundai shows, we already seem to have the technology.

Article illustration

Wise Owl logo too funky not to tattoo

By , 2014-07-08 10:49:37

A new logo for Villa Maria's Wise Owl range has been given the nod of approval - a New World Stratford liquor manager is keeping it for life as a tattoo.

Article illustration

Time and tide: TSB talks up its customer service, aims to inspire switching with 'Perfect Day' bribes

By , 2014-07-08 10:38:49

Time has been a fairly popular theme for Kiwi brands in recent months, with Hyundai running its Family Time Project and ANZ just releasing a couple of ads detailing how time really is money. TSB has also joined that club, with a new campaign via Special Group that aims to turn potential customers on to its business by promoting its 'putting customers first' philosophy.

Article illustration

A vicious circle: Samsung and Nathan Price's coliseum spot takes Ad Impact award for May

By , 2014-07-07 16:28:16

A coliseum, a thunderous crowd and charging warriors, all shot in ultra-high definition (UHD) in an Auckland Quarry. This was Samsung’s global spot for its curved UHD TV, which was shot by Kiwi Nathan Price, and it's taken out the Colmar Brunton Ad Impact award for May. PLUS: Behind-the-scenes shots and a Q&A with Price.

Article illustration

Gallery: a collection of striking images from the 'Our Moment' catalogue

By , 2014-07-07 16:27:10

Richard Newstead, a senior content editor at Getty Images, recently compiled a gallery of his favourite images from the 'Our Moment' collections featured on the website. The result is a varied series of 15 images that gives the viewer a momentary glimpse at colourful cityscapes, blissful dogs, blinding sunrises, re-imaginings of historical landmarks and more.

Article illustration

Contagion enters the property market with Realestate.co.nz win

By , 2014-07-07 15:18:30

Contagion has walked away with Realestate.co.nz's media and creative account after a three-way pitch, which also involved Sugar & Partners and Republik.

Article illustration

APN joins the hunt for rural readers, launches The Land across the land

By , 2014-07-07 14:59:19

The rural sector has helped keep New Zealand afloat over the past few fairly difficult years and, as the amount of spending done at Fieldays shows, it's a sector with a fair bit of confidence (and cash) at the moment. And, in an effort to better reach that sector, APN NZ has launched The Land, a new weekly rural publication sandwiched between the pages of APN’s six regional newspapers that are read across the North Island by town and country dwellers alike.

Article illustration

'The full monty' of shopper marketing: Geometry Global launches locally, trumpets 'Precision Activation' philosophy

By , 2014-07-07 14:34:22

FMCG is a pretty tough business to be in at the moment. And with Nielsen stats showing around 60 percent of all grocery purchases in New Zealand are bought on discount, the highest percentage of any developed nation, brands are trying everything they can to boost sales and margins. Geometry Global, the world’s largest shopper marketing and activation network, has recently opened its doors in New Zealand and it reckons it can help.

Article illustration

Trio of contenders fighting it out for Auckland Council account—UPDATED

By , 2014-07-07 12:44:15

StopPress understands that Ogilvy, DDB and .99 have been shortlisted as the final three agencies vying for the lead for brand and integrated communications segment of the Auckland Council account. Updated with comments from Auckland Council's acting media manager Mark Hanson.

Article illustration

In filters we trust: how filters are changing the way we consume content

By , 2014-07-07 09:20:11

Whether it’s movies, music or experiences, filters both online and analog have become quite adept at serving up exactly what consumers want. And that could be a problem, writes Greg Whitham.

Page 8 of 487

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   Next >