StopPress

Marketing, advertising & media intelligence

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Free Worldnet TV channel ready to go over broadband

By , 2014-03-13 11:23:01

Freeview is set to launch Worldnet TV, the niche Asian-focused channel, free to viewers using home broadband. Freeview says the channel is technically ready to go, with launch timing to be determined by WorldNet.

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One Percent Collective spreads its philanthropic gospel with mad Albiston ad, steers kids away from dreams of superherodom—UPDATED

By , 2014-03-13 11:06:18

The One Percent Collective is on a mission to inspire more generosity and convince Kiwis to give away a small chunk of their total income. And to raise awareness of its mission, it's called on the generosity of many others to create an ad that co-founder Pat Shepherd believes is "a bit different to your average charity campaign".

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Clothes horses and tonsil hockey

By , 2014-03-13 10:48:30

Some of the best examples of content marketing tend to sneak up on readers/viewers/participants, many of whom don't know it's an ad and don't seem to care either. That's certainly the case with First Kiss, a clip for clothes brand Wren that shows 20 'strangers' in a room locking lips and captures the initial awkwardness and eventual passion. Plus: parodies galore.

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Man vs machine: table tennis star takes on robotic arm in Kuka spot

By , 2014-03-13 10:30:10

Ever since the first Terminator film was released, the question of mankind's ability to survive against a robotic rebellion has been mooted in popular culture. And now, using this concern as the premise for its new ad, Munich-based Sassenbach Advertising has pitted a Kuka robot arm against German table tennis legend Timo Boll.

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StopPress@SXSW 2014: lessons in fast content from Funny or Die

By , 2014-03-13 09:54:49

Funny or Die's latest Between Two Ferns clip featuring Barack Obama dominated the internet when it was released yesterday, and was the top driver of traffic to HealthCare.gov and led to a 40 percent increase in visits. It's also had a host of other big hits. So Saatchi & Saatchi's digital strategist Ian Hulme found out how they make it happen.

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Thievery, prostitution and drug dealing depicted in mind-blowing lawyer ad

By , 2014-03-13 09:51:09

Lawyers have the reputation of being officious scumbags that are interested in little beyond overcharging clients. So, in an effort to show solidarity with the average person on the streets, criminal defence lawyer Daniel Muessig has created a bizarre promotional video that features a series of actors engaged in a variety of crimes.

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Facebook stays on top in the battle for social eyeballs

By , 2014-03-13 09:42:15

Facebook is dominating Kiwi social media use, not just in the number of New Zealanders using the network, but also in the amount of time spent dwelling on the activity. The social network's local dwell time far outpaces the next best performing channel here, Reddit.

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Special Group's first campaign for 2degrees targets business owners

By , 2014-03-12 19:12:03

Having already established a strong foothold in the personal consumer market, 2degrees has now set its sights on business clients with an online and outdoor campaign via new account holders Special Group. In addition to featuring the faces of several prominent business owners on billboards, the campaign has also resulted in several updates to the mobile service provider's website. PLUS: find out why 2degrees is so keen to tap into the business market.

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Step Dave microsite a sign of things to come on TVNZ's transmedia journey

By , 2014-03-12 12:13:34

TVNZ Blacksand's microsite for the Step Dave show could be the forerunner to further efforts to complement on-screen viewing. The site has character information, video, extra scenes and a virtual version of the fridge that features on the show.

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Attack of the titans

By , 2014-03-12 11:53:41

The trailer for the soon to be released EA game Titanfall is a jaunty little number about two men and their titans. Just when it seems there's no problem the titan can't fix, a chaotic battle erupts between the two robots.

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StopPress@SXSW 2014: Wearable tech – the future or too far?

By , 2014-03-12 10:55:32

Contagion's Tom Bates got his hands on a pair of Google Glasses at this year's SXSW, and the experience led him to think about the future of wearable tech and the various options currently avaialble on the market.

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StopPress@SXSW 2014: five big things—day three

By , 2014-03-12 10:10:52

DDB's Hadyn Kerr shares five observations about day three at SXSW 2014.

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Adidas gets kick out of Messi's boot

By , 2014-03-12 10:03:12

Adidas has created the game Fast or Fail which it says relies on the power of the social crowd to determine how fast a player can move. It's a novel approach to marketing a soccer boot and drumming up attendance at the FIFA 2014 World Cup.

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Virtually there

By , 2014-03-12 09:42:48

UK football club Manchester United has teamed with Google+ in the UK to reach out to lazy football fans with a Hangout that lets them make a virtual appearance at the game. Their messages of support will also be beamed out on LED screens at the stadium.

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Tui Beer Plumber campaign best in show for Yahoo

By , 2014-03-12 08:54:01

The Tui campaign that began with a video prank and ended with a stack of YouTube views and media coverage around the globe has won this year's Grand Prix prize in the Yahoo! Digital Strategy Awards. The campaign's authentic content resonated with the target demographic, Yahoo! awards organisers said.

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