StopPress

Marketing, advertising & media intelligence

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McDonald's answers your questions, brings in Martin Devlin to help

By , 2014-03-21 15:22:49

In November last year, McDonald's launched New Zealand's version of the ‘Our food, Your Questions' campaign that proved so successful in Canada. As the questions have poured in over the last few months, McDonald's has proceeded to answer them and the resultant correspondence has been collated on a website specially dedicated to the campaign.

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The Compendium: 21 March

By , 2014-03-21 13:24:17

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Print might be dead, but it's still interactive

By , 2014-03-21 12:28:41

For quite some time the doomsday prophets have been predicting the demise of print, but this hasn't stopped advertisers from having a bit of fun with the medium. Here are two print ads that illustrate that there are still fun and creative ways that print can be employed to relay a brand message.

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You can dance if you want to

By , 2014-03-21 11:48:27

After its Willy Wonka-esque Joyville campaign, Cadbury is now on a mission to show how chocolate can improve the lot of those who are being crushed under the weight of day-to-day drudgery, and this passport control officer is powerless to resist the urge to cut some shapes in his workplace.

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Inside: TVNZ Blacksand

By , 2014-03-21 11:34:37

Around the world, broadcasters are using their talents to make more than just promos for their own shows or idents for their own channels. And TVNZ’s Blacksand is no exception. So should agencies be concerned by the multi-skilled employees, the quick turnaround, the increasing interaction with clients and the improving output of this inhouse creative department? Or can everyone get along?

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What's this Twitter thing?

By , 2014-03-21 11:22:01

It's hard to believe it's been eight years since the first tweet, but Twitter is marking the milestone with a new online tool that lets you find out the short message you first broadcast to the world — and see the cautious early efforts of other users.

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BrandWorld sets its sights on rural dollars with new masthead

By , 2014-03-21 11:03:11

Content marketing specialist BrandWorld has just launched Field Trials, a new masthead that aims to showcase products targeted at farmers. This move marks a change in direction for BrandWorld, in the sense that this is the company’s first foray into the rural market. Although the previous four mastheads – Discover, The Extra Mile, Eating Well and Family Health Diary ­– do sometimes feature products that appeal to both the rural and urban markets, the new offering will focus exclusively on targeting farmers. And if the statistics from the Ministry of Primary Industries are anything to go by, this could prove to be a lucrative move.

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NZ@SXSW: Tessa Gould

By , 2014-03-21 09:58:13

Contagion's Tom Bates went to hang with the geeks and soak up the knowledge at SXSW Interactive in Austin, Texas, recently. And while he was there he caught up with a few expat Kiwis doing big things, like Tessa Gould.

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MediaWeb receivership fast-forwards Intermedia move into New Zealand—UPDATED

By , 2014-03-20 16:22:20

The Intermedia Group, which owns over 70 media titles in Australia, has announced that it will release two business-to-business titles in the New Zealand market within the next few months. This move comes only a few weeks after it was confirmed that MediaWeb, which was previously active in both the FMCG and hospitality markets, went into receivership. And although the Intermedia NZ general manager didn’t say that there was a correlation between the MediaWeb receivership and Intermedia's decision to enter the market, he did admit that situation at MediaWeb influenced the timing of the move. Update: the receivers are accepting tenders from interested parties for all MediaWeb's assets.

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Curative, 96black take the foil off Starship and Whittaker's Easter treat

By , 2014-03-20 12:40:49

The Starship Foundation and Whittaker's Big Egg Hunt already has one live website and will soon get another to support the campaign. The organisers are also going big on social media with Facebook, Twitter, YouTube and 'Egg-stagrams'.

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Telecom turns away from ShowmeTV name after potential legal threat

By , 2014-03-20 08:52:26

Telecom plans to find a new name for its internet TV and movie service after similarly-named Kiwi companies raised concerns about ShowmeTV. The company says it could have faced a legal challenge and a prolonged dispute wasn't in anyone's interest.

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Movings/Shakings: 19 March

By , 2014-03-19 22:07:40

This week there were moves and shakes at MediaWorks, CAANZ, TVNZ, Image Centre, Idealog, Intelligent Ink, LiveSport and AD2ONE

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The Warehouse app lays competitor pricing bare

By , 2014-03-19 16:09:59

The Warehouse Group's new shopping app includes the ability to scan products in its stores and that of its competitors to compare pricing. The app, created by Sush Mobile, is also an e-commerce platform and provides offers and store information.

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TV still rules ASA ad spend figures, but interactive category looms—UPDATED

By , 2014-03-19 15:08:41

The ASA's 2013 ad spend figures showed that while TV continues to reign supreme, its time at the top might be coming to an end as the interactive category continues its trend of strong year-on-year growth. Updated with comments from OMANZ, MediaWorks Radio and NZ post.

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Google introduces smartwatch OS: war of the wearables heats up

By , 2014-03-19 11:03:19

The proliferation of smartphone ownership changed the vocabulary of body language, in the sense that it stopped people from pointing to a bare wrist when asked for the time. These days, when asked for the time, people almost reflexively clutch at their pockets as an allusion to their phones. But, now, Google is attempting to rewind the evolution of body language by introducing Android Wear, a modified operating system that can be used in a range of smartwatches that consumers – beyond tech junkies – would actually consider wearing.

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