StopPress

Marketing, advertising & media intelligence

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14 social media facts, frivolities, forecasts, fails and fallacies

By , 2014-01-15 09:26:50

Another year, and by now you probably think you have a pretty good understanding of social media. Perhaps so. Then you won’t mind if we put that to the test, will you? So strap yourself in as Michael Carney takes you on a journey through what you need to know as we plunge into 2014.

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Sony wants us to be moved

By , 2014-01-15 08:57:26

What happens when engineers and artists come together? No, it's not engineer/artist babies, it's creative new products. Sony wants to show us that hardware is all about feelings.

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Ikea rides to rescue of indecisive shoppers

By , 2014-01-14 17:39:15

Some of us like to ask friends and family before we buy something, others spend hours browsing websites and catalogues before they hit the shops. Now furniture retailer Ikea has an alternative with an app that uses the Chinese signs of the Zodiac to make recommendations.

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On the map: Why Pinterest is a network you can't ignore

By , 2014-01-14 17:02:46

Pinterest is used by more than five percent of Kiwis. The demographic that uses the social channel is a tough one to market to, says Duncan Jones, but if you are in the right industry it can be an extremely lucrative one.

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Jucy opens door to caravan of love

By , 2014-01-14 16:52:21

Jucy is rewarding hopeless romantics for their creative and quirky displays of public affection on social media. It's launched a competition that offers a week of glamping, the sophisticate's version of what traditionalists used to know as camping.

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Apple gets poetic

By , 2014-01-14 15:21:42

Apple is harnessing the value of poetry in a new ad that aims to promote the iPad Air. The 90-second spot couples an excerpt spoken by Robin Williams in the Dead Poets Society with video footage that showcases the splendour of human endeavour. PLUS: see which other brands have dabbled in verse to flog products.

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MediaWorks partially rekindles its Fox romance, Sky swoops in and snaffles some big shows

By , 2014-01-14 15:05:13

After cancelling its expensive output deal with 20th Century Fox, just as it had with the other big studios, MediaWorks was forced to stop screening some of its most popular shows in November last year. But in late December it announced it had struck up a new relationship with the big US studio that will see many of the shows it lost returning this year, although they won't all be back, because Sky has nabbed some of the studio's big shows for itself.

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The Year in Review: Roger Shakes

By , 2014-01-14 14:26:07

Running with Scissors used much of 2013 injecting new life into some renowned Kiwi brands and ushering a few new names onto the market. In addition to revamping Heinz Wattie's tomato sauce, Whitlock & Sons and Pagani, the RwS team also introduced Orchard Thieves cider to Kiwi shelves. And to top it all off, the company also opened doors to its new London office. Now it's over to head of business Roger Shakes for his thoughts.

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Hear ye, hear ye: Duracell celebrates a different type of power

By , 2014-01-14 14:11:22

In New Zealand, Duracell clutched at straws with its follow-up to the All Blacks sponsorship launch ad by saying "when the All Blacks want to play at their best, there is only one battery they trust". But in the US, Duracell and Saatchi & Saatchi have taken a more realistic and much more inspiring approach for its latest sponsorship push by telling the story of Derrick Cole, the first legally deaf player to be part of an NFL offense.

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TVCs of the Week: 14 January

By , 2014-01-14 13:33:13

One big hit from NZTA and Clemenger BBDO, another big hit from Old Spice and Kiwi Steve Ayson, a curious child calls Christmas into question in a spot for ze Germans by Mark & Louis, and a collection of oddvertising for Carlton Dry from Taika Waititi.

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Samsung app aims to keep eyes on the road

By , 2014-01-14 13:07:52

Samsung Singapore has released a new app that stops phones from receiving phone calls, text messages or social media notifications when people are travelling at faster than 20 kilometres per hour. PLUS: check out the Yellow Jacket (stun gun) iPhone case.

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Orange invasion: how cricket fans are promoting Tui

By , 2014-01-14 12:02:10

Judging by the prevalence of orange T-shirts at the recent T20 match between the West Indies and the Black Caps, it’s clear that cricket fans are very keen to get their hands (or hand) on one of 12 cash prizes of $100,000 that Tui is giving to spectators who make a one-handed catch while at the West Indian and Indian T20 and ODI games during the 2013/14 season.

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Get in line, suckers: Nescafe wins November Ad Impact award

By , 2014-01-14 11:54:04

The ad that portrays Nescafe's Dolce Gusto Melody coffee machine as a work of art has won the Colmar Brunton Ad Impact Award for last November. Colmar Brunton noted the TVC's brand impact and a dash of frothy humour.

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'Good to great to good': the 2013 Cases for Creativity

By , 2014-01-14 10:36:48

This new year we’ve again gathered together a family of campaigns that represent something of a high water mark of achievement in our industry. To be judged Gold at Cannes and then Gold at the Effies is evidence of an advertising idea that is beyond reproach, both in terms of the commercial or behavioural impact it creates for its client and the way it moves our industry forward through sheer imagination and innovation. And in 2013, 12 campaigns achieved this remarkable distinction.

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Holden shacks up with Shortland Street, puts fans in the driver's seat

By , 2014-01-13 17:44:53

Building on the success of 2013’s campaign that required fans to guess who died in the last episode, TVNZ has now launched Shortland Street Car Park, an interactive multimedia campaign that has been initiated in conjunction with Holden.

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