By Ben Fahy, 2012-08-17 10:12:11
Whatever the creatives—and creative agencies—can do, so can the clients, because it seems Westpac's head of marketing Ian Moody has swapped red for blue and joined BNZ.
By StopPress Team, 2012-08-17 09:38:14
If the last two rounds of the ORCAs are anything to go by, making the move from one agency to another bodes well for an ORCA win. Last month Clemenger BBDO’s Jon Pickersgill and Sarah Jackson picked up an ORCA just before they headed across the ditch to Sapient Nitro in Brisbane, and the July round has been won by Matt Williams and Freddie Coltart for a campaign they created just before they left Ogilvy for Draft FCB.
By Ben Fahy, 2012-08-17 08:46:14
Comedy Central's sleepy gem, Mitt gets the bad lip reading treatment, Adidas flies the GB flag post Olympics, Mini gets musical, everyone loves sentient vending machines, famous last words, a thriller like you've never seen, gymnastic cross-dressing entertainment, a trip back into the mists of time with Apple, the invisible bike helmet, Tim & Eric, the animated story of Lego, a very accurate brand glossary, how not to advertise your product, and Ariel gets some work done.
By Deirdre Robert, 2012-08-16 14:57:44
With a customer base of over four million paying subscribers and over 15 million active users, it’s fair to say Spotify’s rise has been nothing short of gigantic. And, as it seeks new ways of monetising its service, it has set it sights on big brands that are equally keen to tap into the service to create unique marketing opportunities. The likes of McDonald’s and Reebok are already on board with their recommended playlists, and it’s even making tracks in political circles, with the creation of the official 2012 Obama campaign playlist. It recently gained some traction locally, too, with ASB and Saatchi & Saatchi teaming up to create what it says is a “New Zealand media-first” branded Facebook app that integrated with the Spotify platform and industry commentators to create an ‘Olympic Moods’ soundtrack to the Olympics.
By Esther Goh, 2012-08-16 11:09:55
From 'it's not the drinking, it's how we're drinking' to the 'ghost chips' legends, our collective love for the bottle has been referenced in advertising far too many times to count. Now a billboard for Radio Hauraki’s ‘Drive’ show that normalises drinking has fallen foul of the Advertising Standards Authority, but the same ad placed in the New Zealand Herald was deemed acceptable.
By Ben Fahy, 2012-08-16 09:05:53
Some see it as tax on the stupid. Others see it as a golden ticket. But whatever your opinion, Lotto is part of the Kiwi furniture. And to celebrate its 25th birthday, it's launched a new campaign centred around the joy of Saturdays.
By Deirdre Robert, 2012-08-15 16:55:42
The latest newspaper readership and circ figures might not be much to boast about, but there’s plenty of life left in The Press according to advertising creative agency Simpatico. And to prove that point, it recently launched its direct marketing campaign ‘smell the numbers’, whereby the offices of 100 North Island media agencies were exposed to a pungent smell in a bid to encourage them to smell the positive readership numbers the newspaper has been generating.
By Deirdre Robert, 2012-08-15 15:34:06
The market for specialty food certainly seems to be growing in New Zealand. Farmers’ markets are cropping up all over the place, there’s websites dedicated to it, supermarket refrigerator sections seem to be hosting an ever-growing selection of it and there’s even entire supermarkets dedicated to it. But in a market where locally produced foods are often competing with the cheaper, mass-produced alternatives produced by the big boys, and increasingly, each other, presentation and marketing is key. And Hunter, which dubs itself the “world’s smallest global creative agency” reckons it got it right when it comes to its packaging design for new boutique ice cream company, Little Paddock.
By StopPress Team, 2012-08-15 08:26:12
By pretty much every measure—New Zealand's medal haul, design and branding, entertaining memes, social media hijinks, overall awesomeness of the host city—the London Olympics were a success. And McCann Worldgroup, the agency chosen in 2009 as the official marketing services provider for the Games, thinks so too, as evidenced by this cheeky print ad proudly announcing that it had lost a client that ran in some of the UK papers.
By Ben Fahy, 2012-08-14 14:36:29
After extensive drug testing, Telecom, Quickflix and Pink Batts take this week's medals.
By Deirdre Robert, 2012-08-14 13:54:09
The Ad Impact Awards are often closely fought and the July round proved no exception, with both Steinlager Pure and V performing above the norms as impactful TV ads. But Taika Waititi’s comedic effort in DDB’s Steinlager Pure ‘When things are this good’ ad was too strong, pipping Colenso BBDO’s V Motion Project.
By StopPress Team, 2012-08-14 13:38:10
Word-of-mouth agency Soup launches in New Zealand (and, appropriately enough, starts with a campaign for cat broth), Steve Tindall sleeps with the enemy, two for Tangible as Primary shacks up with PGG Wrightson, Clemenger Group opens up the Young Talent Programme for 2013, greener pastures for Fenella Humphreys, Jessica Mathias joins Pead and Hayden Hare joins Flava.
By StopPress Team, 2012-08-14 12:49:20
M&C Saatchi's chief executive Darryn Melrose has resigned from the agency to pursue opportunities outside of the advertising industry and he will be replaced by his old AIM Proximity buddies Tony Burt and Dave King, who will be joint chief executive officers.
By Ben Fahy, 2012-08-14 12:02:37
It would seem only those with a heart of stone could fail to be swayed by Telecom's latest brand campaign starring excitable eight-year-old Tommy and his new turtle friend Boris. We reckon it's one of the best ads of the year and it sees Telecom heading back to its heartland territory of connectivity and New Zealandness. Here's what chief marketing officer Jason Paris had to say about the thinking behind the campaign—and the state of the company.
By Ben Fahy, 2012-08-14 10:41:32
Around this time last year there was a glut of 'manvertising'. And this year it seems as though cute kids are de rigueur, with Civil Defence, Z and Pink Batts all recently enlisting a few young'uns to tell their stories. Now Telecom can be added to that list, because it's gone back to what it knows best with a great ode to connection featuring a lovable frontman Tommy and his 'turtle of few words' Boris.
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