StopPress

Marketing, advertising & media intelligence

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NZ the star as Cisco shows connected world

By , 2014-01-23 09:48:40

Cisco has marked its Tomorrow Starts Here campaign with a TVC about the internet of things, shot in New Zealand. The ad shows some of Auckland's best sides and the possibility and reality of internet-connected devices making our lives easier.

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Scatological references unavoidable as TVNZ sends 8,000 number twos skyward

By , 2014-01-23 09:27:25

Generally speaking, humans try to steer clear of anything related to exploding number twos. But TVNZ has fully embraced them in a series of new channel idents for TV2 via Blacksand.

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What would happen if a hipster and Patrick Bateman had a love child?

By , 2014-01-22 15:05:13

Rather than simply asking this question, Australian creative agency Flickering Wall hypothesised the possible result with a sensational short film for Denham Jeans.

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Liquorland joins the content marketing party with Toast! magazine

By , 2014-01-22 13:51:40

Following on from the success of Meat, the Image Centre publishing group has now launched Toast! magazine in collaboration with Liquorland. The first edition of the quarterly content marketing magazine was released in early January, and over 105,000 issues have already been distributed throughout New Zealand.

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Should you get sweet with Jelly? ... and how could it be sweeter?

By , 2014-01-22 13:04:13

Twitter co-founder Biz Stone's app jelly changes the way we get answers by letting us send pictures with questions to our social network. Simone McCallum notes brands are asking and answering on Jelly, but wonders what its purpose really is.

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The worst of the web

By , 2014-01-22 11:54:40

Web company Squarespace is tapping into Superbowl hype with a trailer that shows us everything that's wrong with the internet. That includes too many things to squeeze into 15 seconds, but Squarespace has managed to get in epic fails, cheesy contests and online dating.

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Google hearts music

By , 2014-01-22 11:12:10

Google's new TVC for its entertainment store Google Play is a celebration of everything related to the heart — and alert viewers will notice a quick grab of Kiwi songstress Lorde among the artists gracing the service's play arrow icon.

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This marriage has been removed...

By , 2014-01-22 11:04:55

A US law firm has got creative with two of life's not-so-good things: divorce and non-existent YouTube videos. And the videos wouldn't be complete without a hint of celebrity.

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RaboDirect pens new Seven Sharp deal

By , 2014-01-22 10:37:10

On 27 January a new-look Seven Sharp will see Mike Hosking and Toni Street joining the sole survivor of last year’s Christmas shuffle, Jesse Mulligan, as they take to Kiwi televisions for the first time. But Mulligan isn’t the only one returning to the Seven Sharp fray, because TVNZ has also announced that RaboDirect, the online bank, has re-signed its sponsorship agreement with the show.

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Handing over the megaphone: customer experience in the technological age

By , 2014-01-22 09:47:17

In an age where social media offers a platform where consumers can talk about anything they want, to virtually whoever they want, listening to (and acting on) the responses—the good, the bad and the ugly—is key to upping your customer retention rates, reducing churn and getting better bang for your marketing buck, says Mat Wylie.

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Scanning the future: Mobile marketing beyond QR codes

By , 2014-01-22 09:13:06

QR codes do their best to connect consumers to content with a mobile phone and a bunch of squares and shapes. But Nick Butler reckons they're an artefact only a motherboard could love.

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Online cash boosts retailers, Kiwi sellers still lagging

By , 2014-01-22 08:36:36

The Christmas shopping season saw more Kiwis go online for purchases, but the rate of online spending growth by New Zealanders on Christmas Day was higher for retailers whose sites are based offshore than for locals, according to BNZ and Marketview's latest provisional figures.

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Vend swerves happy hipsters to break startup video mould

By , 2014-01-22 08:26:46

It was all hands on deck at Vend's recently-opened Auckland office as it made its new introductory video. The point of sale company was at pains to avoid startup video cliches like happy hipsters and clever cartoons.

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DraftFCB drops Sony MP3 player into water — UPDATED

By , 2014-01-21 15:24:42

Rather than adopting the shock-inspired approach, DraftFCB has instead chosen to use a PR stunt to show off the utility of the new Sony waterproof MP3 player. The Auckland-based agency dropped the product into a bottle of water and then placed it in vending machines located in areas where the target market would be likely to pass them.

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Movings/Shakings: 21 January

By , 2014-01-21 14:34:07

Changes at Saatchi & Saatchi, Tourism Malaysia, Fairfax, The Edge and Hanmer Springs, new business for Sputnik and Pead PR, Fonterra's rumoured new sponsorship, RIP Richard Clark, kudos for Belowtheline and Award School returns.

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