StopPress

Marketing, advertising & media intelligence

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Two become one: NZ Post and Kiwibank media accounts conflated

By , 2014-05-15 10:44:57

New Zealand Post and its in-house subsidiary Kiwibank have announced plans to bring their media accounts together, and several agencies are currently involved in a pitch for the new combined account.

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Professional spin session in your house

By , 2014-05-14 15:31:05

In an effort to remove the hack of going to the gym from consumers' daily schedules, US-based startup Peloton developed an exercise bike that comes with a specially designed tablet, which connects users to professional spin classes. Through this system, bike owners can access pre-recorded sessions with a range of different trainers—thereby making it possible to enjoy the benefits of a spin class without having to leave the house.

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Creative matchmaking: The Pond updates website, makes it easier for businesses to find talent

By , 2014-05-14 13:51:20

Creative talent placement agency The Pond recently redesigned its website to make it fully compatible and responsive on iPads and iPhones—meaning that iOS users can now access their accounts on the go. The new website, which was designed by Wellington-based digital agency Heyday and serves largely as a creative matchmaking service, enables company owners to browse through the profiles of creatives to find someone suitable for a certain job.

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APN and TRN open the door to cross-channel collaboration with advertisers

By , 2014-05-14 12:16:12

With last week’s announcement that Jane Hastings would take on the newly created chief executive role, APN centralised control of its offering across its publishing, radio and digital properties. And now, in continuing this trend of cross-channel collaboration, APN has launched an initiative called Collaborative Media Solutions (CMS), which will provide media agnostic advertising services to clients across the available platforms.

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A touching campaign: Playable Posters in the wild

By , 2014-05-14 10:45:52

Humans can't seem to resist pushing buttons. And Beck's and Shine's Playable Posters, created as part of the brand's sponsorship of NZ Music Month, tapped into that with a great example of old and new coming together to create some interactivity in the real world. And it's just released a clip showing some of the reactions and remixes.

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Hot in the city

By , 2014-05-14 10:27:40

Heineken has been trying to inspire men to explore the world through its Legends series, which has resulted in some brilliant ads and increased sales around the world. But it's gone down the domestic road in its latest spot and is tapping into the power of FOMO by showing them what they could be missing out on in their own cities.

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24 hour party people

By , 2014-05-13 15:54:06

Soulwax has just released the final edition to their set of 24 hour long mixes, with 60 minutes of awe-inspiring audiovisual goodness from their 2002 mashup classic As Heard On Radio Soulwax Pt 2, which was released under their alias, 2ManyDJs.

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Boosting staff morale, BC&F-style

By , 2014-05-13 15:43:40

Whether it's free drinks, new mobile devices, early finishes on Fridays in summer or maybe even a share in the company, there are a number of strategies employed by agencies hoping to get a bit more out of their staff. But Barnes, Catmur & Friends has taken an old-school approach with a tongue-in-cheek employee of the month scheme. And the first winner is creative Brad Stratton, in recognition of "excellence in haircut".

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Colenso BBDO cramps up after golden run

By , 2014-05-13 14:18:06

There hasn’t been much bad news for Colenso BBDO in the past few years, with a host of big account wins, some big hires and a regular stream of big awards. But managing director Nick Garrett has confirmed it has had to shuffle the deck and say goodbye to a handful of staff on account of what he says are changing client demands and a couple of projects that didn’t come to fruition.

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Movings/Shakings: 13 May

By , 2014-05-13 14:12:01

Moves and shakes at IAB NZ, Fairfax, Cannes Lions, More FM, and Auckland Conventions Venue and Events.

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And another thing: in the kingdom of the blind, the one with digital in his title is king

By , 2014-05-13 13:40:24

In the first of an irregular series, Paul Catmur, the managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and other annoyances, such as "the disproportionately high number of people with digital in their title who are talking out of their arse".

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TVCs of the Week: 13 May

By , 2014-05-13 13:35:01

All rise for Tui's take on the handheld device, Ford's woolly numbers and 2degrees' probing questions.

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King St plays tertiary swapsies with Waikato Uni win, snakes and ladders for Republik

By , 2014-05-13 12:30:52

Hamiton-based King St has won the University of Waikato account off the incumbent Republik, bringing its long relationship with the University of Auckland to an end. But Republik has balanced the ledger with the addition of Sierra Coffee to its roster. Plus: some new work from Massey, Canterbury and Otago.

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Cheesy dancing to a classic tune in Young & Shand's first TVC for Skinny Mobile

By , 2014-05-13 11:15:42

Young & Shand has conspired with Telecom-owned Skinny Mobile to serve up a group dancing TVC that comes with a significant dollop of cheese. Playing out to Earth Wind & Fire's 1978 hit 'September', the actors are shown lip-synching and dancing their way—sometimes awkwardly—through Owairaka Park in Auckland's Mount Albert.

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Social issues writ large

By , 2014-05-13 10:31:23

Despite the rampant adoption of social media and mobile technology, there's been a bit of a backlash against that shift recently, with Gary Turk's Look Up clip being watched 35 million times on YouTube (as pretty much everyone has pointed out, it is slightly ironic that it's probably being watched on the devices he hopes to get humans to put down). And now State, a "global opinion network" that allows people to "quickly state about whatever matters to you, get counted, and connect to like-minded people around the world. No need for hashtags, followers or fame", has added another clip to the growing oeuvre of anti-social media.

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