StopPress

Marketing, advertising & media intelligence

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Sugar & Partners' first campaign for World Vision asks 'What if?'

By , 2014-04-08 14:44:04

In its first piece of work for World Vision since winning the not-for-profit's account at the end of last year, Sugar & Partners has released a new campaign that enables Kiwis to contribute capital to the entrepreneurial endeavours of people living in disadvantaged circumstances throughout the world. Launched via a series of billboards that pose the question 'What if the next Richard Branson, [Mark Zuckerberg, Larry Ellison or Trelise Cooper] couldn't afford to start up his [or her] business?', the campaign serves to remind viewers that even the most successful people needed that initial investment to get their ideas off the ground.

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Make it click

By , 2014-04-08 14:07:16

All around the world, publishers are trying to bring the worlds of digital and print closer together. And there have been a few successes in that regard. This ad from Harcourts isn't one of them.

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It's all about the eyeballs

By , 2014-04-08 13:56:16

Not many ads tend to completely steer away from showing off their product when making a 60 second TVC, but that is exactly what Leo Burnett and Canon Australia have done in the latest ad. "No One Sees It Like You...#whatdoyousee?" is the newest addition to the 'No One Sees It Like You' campaign.

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TVCs of the Week: 8 April

By , 2014-04-08 13:55:42

Mitsubishi, Vero and Subaru win the meatpacks this week.

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Vero connects the dots—and the shots—to prove its worth, bull usage hits all-time low

By , 2014-04-08 13:22:40

For many years, Vero has taken a bovine-heavy approach to its advertising. And while Sensation, the company's 1200kg Black Angus bull mascot who burst onto the scene in 2003 when Big launched the brand in New Zealand, features at the end of its new 60 second spot, the company has taken a different, more serious tack in an effort to show that insurance 'is not about things going wrong, it’s about an insurer putting them right'.

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Kiwi production team uses Grand Theft Auto V to make music video

By , 2014-04-08 12:55:17

As digital technology advances, the lines between reality and virtual reality become increasingly obscured. And while this trend has spawned some disturbing results, the team at Auckland-based production company Mr Señor has twisted it into something creative by developing an entire music video using footage from Grand Theft Auto V.

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Taste, the final frontier

By , 2014-04-08 12:11:03

Lurpak has a rich heritage when it comes to creating quality food porn. And now, to launch its new Cooks Range, Wieden + Kennedy has created another stunner, with the adventure-themed spot imploring home cooks to 'embrace the unknown in wide-eyed wonder'.

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International retailers still winning the battle for online dollars

By , 2014-04-08 12:03:21

Online retail sales were down this February compared to last, with a three percent drop making a marked constrast to last February's five percent gain. And Kiwi buying from offshore website merchants continues to have the jump on domestic players, according to BNZ's latest monthly stats.

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Final Destination death scene meets road safety in this horrifying campaign

By , 2014-04-08 11:47:04

Rather than following Clemenger's lead by taking the gently, gently approach, The Tombras Group has instead created an ad for the National Highway Traffic Safety Administration in the States that wouldn't be out of place in the 72nd sequel of the Final Destination franchise.

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Festival of Media, Day One: fancy digs, Higgs Boson, digital prophets and fear of acronyms

By , 2014-04-08 11:26:42

As part of the prize for winning The Herald Advertising Challenge, a couple of FCBers got a trip to Rome to attend the Festival of Media Global. Here's Kevin Walker's take on the first day.

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FCB puts a robotic fashion critic outside AS Colour

By , 2014-04-08 10:17:11

In an effort to overcome the colour discrimination that causes consumers to opt for black, white or grey apparel instead of experimenting with alternative options in the palette, AS Colour has launched an experiential campaign via FCB that encourages shoppers to diversify their wardrobes.

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Electricity Authority takes its own advice and switches to Y&R

By , 2014-04-08 10:06:45

Last week, the Labour Party said the $15 million campaign that aimed to prompt consumers to check out different electricity suppliers and decrease their bills was a failure after a Ministry of Business, Innovation and Employment report found it had not led to lower retail prices overall and didn't increase competition. The Electricity Authority's agency FCB won plenty of awards for the campaign, with 350,000 people visiting the sites and 70,000 people saving $16 million as a result of switching. But that relationship is now over, with Y&R thought to have won the business after FCB declined to pitch.

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Movings/Shakings: 7 April

By , 2014-04-07 21:09:41

Moves and shakes at Porter Novelli, Anthem, Colenso BBDO, the Rock, Lego, and Beat Communications.

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The Dominion Post, NZ Herald, Good, Home and Listener line up for major Canon awards

By , 2014-04-07 15:21:25

The Dominion Post and NZ Herald will contest this year's Canon Media Award for Best Newspaper with circulation over 30,000, while Good, Home and The Listener are the finalists for Best Newsstand Magazine. In the new Best Blog category it's Toby Manhire, Cameron Slater and Giovanni Tiso, with Best Website finalist placings handed to 3News, The Wireless and Yahoo NZ.

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The Mediaweb debacle: liquidation, false invoices and possible lawsuits

By , 2014-04-07 12:20:02

An email leaked to StopPress late Friday afternoon revealed that McDonald Vague, the receivers assigned to Mediaweb last month, found several anomalies when analysing the financial records of the struggling company. The message, written by McDonald Vague director Jared Booth, was initially intended only to be read by those involved in the tender process, and comes shortly after Mediaweb went into liquidation on 21 March.

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