StopPress

Marketing, advertising & media intelligence

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BNZ app extends toolbox to get money savvy

By , 2013-09-25 15:27:39

Using facial recognition tools, BNZ has launched EmotionScan, an online experience developed by BNZ in partnership with psychologist Stuart Carr and Swiss emotion recognition software company nViso, to help customers figure out how they feel about money.

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Westpac creates platform for digital banking train

By , 2013-09-25 14:12:41

We're increasingly using online and mobile banking, but it's not going to make human customer service go away. In fact Westpac's new banking platform is designed as much to get in touch with real people as it is to do more services for ourselves away from branches.

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Contagion on board as e-retail pioneers launch grocery website

By , 2013-09-25 10:52:43

Contagion is adding its creative and media might to the new Supermarket Online site hatched by Nappies Direct founders Kevin and Pia D'Ambros-Smith.

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Motion Sickness Studio takes photobooths to the next level with the 'Slo-Mo Station'

By , 2013-09-25 10:47:52

Humans seem to have an innate fascination with slo-mo, as evidenced by the eight million or so clips on YouTube. And, judging by the photo booth tomfoolery at various awards evenings, they're also quite narcissistic, so Dunedin-based design and production shop Motion Sickness Studio has combined those two things and set its slo-mo station loose on the nation.

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Nurture the cream of your social crop

By , 2013-09-25 10:40:53

If you don't want your company to be the socially awkward kid in new world of communication between brands and consumers, make sure you look after your two-and-a-half percent, says Kiwi marketing guru Sarah O'Hagan.

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Thanks for nothing

By , 2013-09-25 09:46:02

Awards speeches are always the boring part once you get past the frocks and the big gongs. That's why this crowdsourced Emmys concession speech by Grey Poupon was such a winner.

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UX from tattoo ink to global tech

By , 2013-09-25 08:39:44

It's not often you get insight into user experience from a tattoo artist and Samsung's US-based creative director in one day, but that's what organiser's of Wellington's UX Design Day next month have managed to pull off.

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It's official: we're hyper-connected Kiwis

By , 2013-09-25 08:38:15

Roy Morgan data from the last five-and-a-half years is hard evidence of the tech behaviour we see in ourselves and others - like difficulty surviving without our mobile devices, the growing popularity of online shopping and the slow death of the desktop and the home landline.

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When it comes to branding, personality is overrated

By , 2013-09-24 12:34:55

To be a great brand, consumers simply need to get a sense of the personality though its actions, rather than have it delivered fully formed, says Andrew Lewis.

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Movings/Shakings: 24 September

By , 2013-09-24 12:16:59

BNZ adds an experienced banking campaigner, Network Communications brings back a 'PR explorer', Sky names its new government glad-hander, changes at DB, new Peads and finalists named for PRINZ Communicator of the year.

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TVCs of the Week: 24 September

By , 2013-09-24 11:06:55

Z Energy's follow-up road trip, F&P's canine lament and a product destruction demonstration for Yours clock up some points.

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The curse of the click

By , 2013-09-24 09:39:26

Retail guru John Wannamaker is credited with the classic ad quote "half the money I spend on advertising is wasted; the trouble is I don't know which half". There's still plenty of mystery in marketing, but there are certainly a host of sophisticated analytics tools that give those forking out for the ads an opportunity to measure their effect. And Adobe and Goodby Silverstein + Partners have launched a brilliant new spot to show how gut feel isn't the best business strategy.

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'Better than a billboard'

By , 2013-09-24 08:56:10

It's not uncommon to hear media owners talking up the benefits of their specific media channels—and occasionally giving competing media channels a serve. It's less common to see agencies doing it. But Auckland interactive agency BKA has given it a nudge, putting up a cheeky—and perhaps slightly ironic—billboard on its building on Great North Rd in Auckland to show that it's actually "better than a billboard".

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Kia and Work zoom in on Cerato

By , 2013-09-23 17:04:24

Kia is shifting its focus from brand building to promoting a specific model - the Cerato hatchback - in a new campaign that features its first locally-shot TVC.

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Ecostore's Malcolm Rands aims to sell his story alongside his products with novel supermarket promo

By , 2013-09-23 14:14:33

Ecostore founder Malcolm Rands recently released Ecoman, the story of his and his family's journey ‘from a garage in Northland to a pioneering global brand’. And he’s doing a bit more pioneering to promote it—and educate more Kiwis about the nasty chemicals some of its competitors use—this time with the company’s first-ever end-of-aisle promotion in the two major supermarket chains. Plus: some glamour shots from the Ecoman book launch.

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