StopPress

Marketing, advertising & media intelligence

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TVCs of the Week: 20 May

By , 2014-05-20 12:16:25

A gold star for Vodafone, Rebel Sport, McDonald's, Rinnai and Samsung this week.

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Tickets for Fresh Marketing Summit up for grabs

By , 2014-05-20 12:09:53

Today, the proliferation of online video, mobile platforms, online marketing, Google searches, and Facebook, LinkedIn and Twitter accounts has opened up a range of new digital doors that offer countless opportunities to marketers. But navigating through the potential pitfalls of each channel isn't easy. So, in an effort to demystify some of the challenges surrounding digital innovations, the eighth edition of the annual Fresh Marketing Summit will be focused on the topic of connecting to customers in the digital age. PLUS: to win a ticket valued at $495, give us an example of a campaign that successfully uses technology to connect with customers.

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Y&R NZ gets luxury wheels with Jaguar and Land Rover accounts

By , 2014-05-20 11:04:44

Motorcorp Group has moved Jaguar and Land Rover from the incumbent account-holders BIG Communications (creative) and Total Media (media) to Y&R NZ, bringing the accounts in line with the global partnership the group holds with the WPP-owned agency.

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Hands down winner: Honda's modern classic takes March Ad Impact Award

By , 2014-05-20 10:52:59

Want to know what an ad with massive impact looks like? Then check out Honda’s ‘Hands’ advert that aired in New Zealand during March and clocked up the highest impact score Colmar Brunton has seen since it began running the Ad Impact Award study in 2011.

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Rinnai rips the heatpump a new one, plays up fire's snuggle-factor

By , 2014-05-20 10:37:28

Heat pumps might be seen as an easy and efficient heating option these days, but perhaps because our ancestors spent much time roasting woolly mammoth on an open fire, our primal instincts mean many of us still have a predilection for flame. And Rinnai and Logan Brooke have played on those instincts—and played up the comfort factor of fire—with a new TV ad and special flickering billboard.

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Rebel Sport continues its brand story with poetry

By , 2014-05-20 10:21:19

Rebel Sport is continuing to tell its brand story via a new poetic spot that's narrated by the stirring voice of ex-All Black star Brad Thorn. Written by Ogilvy's executive creative director Angus Hennah and directed by a Sweet Shop team headed by Joel Harmsworth, the one-minute spot couples gruff spoken word poetry with a gritty montage of sportspeople enduring the heaviness of playing a sport outdoors in winter.

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Inside: Touchcast

By , 2014-05-19 16:36:33

Andrew Hawley won his first piece of business—Telecom's youth-focused mobile brand Pulsate—in 1999 when he was still at design school at Massey University in Wellington. 15 years on and the executive creative director and managing director at 72-strong "digital experience agency" Touchcast is still working with his foundation client, albeit in a much larger capacity, as well as with a number of other big Kiwi companies that have been drawn to its attractive combination of speed and quality. He tells us how that panned out and what makes the full service digital agency tick.

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Surfing and beers: a content marketing match for Corona

By , 2014-05-19 15:48:17

In an effort to attach Corona to a laid-back lifestyle, the team at MC Creative in Australia has created a content room on the Australian and Kiwi homepages of Corona Extra that features blog posts and videos of surfers, skaters, musicians and artists visiting idyllic stretches of the world.

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Bowl cuts everywhere in latest Vodafone spot

By , 2014-05-19 14:27:49

Last month, when Vodafone launched its Gold Rush campaign for the release of the Samsung Galaxy S5, StopPress commented on how fortunate James Rolleston was to not have been given the same sadistic treatment as that thrown at Guy Williams for Telecom’s promotion of the snazzy phone. However, this observation may have been slightly pre-emptive because Vodafone’s latest spot, which although not resorting to physical abuse, will likely cause the actor a lingering sense of shame that can only come with seeing oneself—at primetime every night—with a bowl cut.

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Interislander's grievous grammatical errors

By , 2014-05-19 12:06:01

Interislander has been having a pretty rough time of it recently, with the Awatere losing a propeller in the Cook Strait, its replacement the Stena Alegra battling with a few issues of its own and Winston Peters making accusations about KiwiRail's top brass covering up serious incidents. And it's also struggling with its advertising.

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TVNZ-NZ Marketing Awards judging panel confirmed

By , 2014-05-19 10:46:53

The 2014 TVNZ-NZ Marketing Awards have shifted into the next gear of preparation with the announcement of the panel of judges who have been confirmed for this year's event, which will be hosted at the Langham on 28 August.

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JWT goes back to school with University of Auckland win

By , 2014-05-19 10:43:18

When the University of Auckland's account came up for review last year, the general sentiment was that it was likely to stay with long-time agency partner King St. But, slightly surprisingly, it pulled out of the pitch and shacked up with the University of Waikato and JWT has picked up the slack.

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The Compendium: 16 May

By , 2014-05-16 16:35:24

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Chronicling history: a year of Kiwi journalism in video form

By , 2014-05-16 16:24:54

Last Friday night, a good chunk of the nation's newspaper and magazine community gathered at the Pullman to celebrate the best writers, photographers, cartoonists, publishers and—be still our beating heart—marketers and bloggers. And while the commercial seas have been relatively choppy in this industry of late, the Canon Media Awards are always a good reminder of the important role journalism plays in telling a nation's stories. And the event's opening video, which was put together by OnDigital, shows just how broad that remit has been over the past year.

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Doge, Pharrell's Hat and Hot Dog Legs. Who will be the 'Meme Of The Year'?

By , 2014-05-16 16:20:53

The 18th Annual Webby Awards is kicking off on May 20 and what better way is there to celebrate all things Internet than awarding a "Meme Of The Year"?

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