StopPress

Marketing, advertising & media intelligence

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In your space: DDB leaves the stuffy boardroom

By , 2014-05-26 12:10:14

At the end of 2012, in an effort to step out of the stuffy boardroom atmosphere that typifies the rigid corporate world, DDB's management team instructed the agency's then in-house interior designer Campbell Johnson (now owner of Campbell Johnson Design) to renovate the Auckland offices and make the space more inviting to visitors.

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Pet projects: a glimpse at some of adland's extracurricular activities

By , 2014-05-26 11:01:52

Creative types are restless and often entrepreneurial souls so, once they've finished harnessing their powers to sell more baked beans, they often head home to focus on their own projects. Here are three we've noticed recently from Cleve Cameron, Chris Williams and Jacqui Lockington.

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It's what's on the inside that counts: why brands need to start fostering internal advocacy

By , 2014-05-26 09:15:37

Staff generally see more of a company's advertising than its customers do. But even so, brands are often dropped on them from a long way up, without an explanation of the full story, or the thought process behind them. And that's a waste of potential advocacy, says Goodfolk's Michael Easton.

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Let's make broccoli sexy

By , 2014-05-23 16:09:41

What is the sexiest vegetable you can think of? A cucumber? A succulent yellow capsicum? A plump aubergine maybe? Well how about broccoli?

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Blurred lines: MediaWorks embraces channel agnosticism by merging direct sales teams

By , 2014-05-23 14:53:55

About a week after APN opened the door to cross-channel collaboration across its media properties, MediaWorks announced the conflation of its radio and TV direct sales teams.The unified team will be led by Paul Hancox, who has been appointed to the newly created position of commercial director of MediaWorks Radio and TV. Hancox will also work closely with The Radio Bureau and their agency team, ensuring the Radio agency business is well aligned with its TV and interactive counterparts, led by Nicole Jones and Graeme Underwood, respectively. And while initial speculation suggested that this move came as a knee-jerk reaction to the moves made at APN, the MediaWorks TV director of sales and marketing Liz Fraser countered such claims.

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The Compendium: 23 May

By , 2014-05-23 14:01:56

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Fiat Chrysler puts OMD in the passenger seat

By , 2014-05-23 13:06:16

In the middle of last year, a new force officially arrived on the local automotive scene, with Fiat Chrysler NZ claiming it would soon be in the country's top ten advertisers. And it has appointed OMD Auckland as its new strategic communications and media buying agency in New Zealand.

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Samsung's space balls

By , 2014-05-23 12:09:16

The All Blacks generally get a few views when they're wheeled out by the sponsors. But it's small fry compared to football stars. And Samsung's got a galaxy of them for its latest campaign.

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Pro-bono work pays off as Republik wins Starship account

By , 2014-05-23 11:31:35

The Starship Foundation has appointed Freeman's Bay-based indie agency Republik as its advertising, media and strategic comms agency. This move brings an end to the charity organisation's creative partnership with Whybin\TBWA, which stretches back to 2010 when the agency won the account after a creative pitch.

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FCB's waterproof whoopsie leads to legal threat—UPDATED

By , 2014-05-23 11:29:42

Sony and FCB's Bottled Walkman campaign has caught the eye of a few awards judges in recent months. But it's also caught the eye of one of Sony's competitors, which is currently thought to be threatening legal action over the use of footage in the original case study video.

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FCB and Colenso BBDO take Yellow Pencils at D&AD

By , 2014-05-23 11:02:23

If you hear Coldplay blasting from the offices of Colenso BBDO and FCB today, don't be alarmed. They're probably just celebrating the prestigious Yellow Pencils they won at the D&AD Awards last night.

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Red Bull and Ryan Heron shoot Sherwood in the sky

By , 2014-05-23 10:04:03

Kiwi freestyle motocross madman Levi Sherwood is right up there—literally—on the world stage. He won the 2012 Red Bull X-Fighters World Tour, and he's started well this year after winning the first stop of the series in Mexico City. And, as part of his association with Red Bull, Flying Fish director—and extreme sports specialist—Ryan Heron captured him in action at his compound in Palmerston North.

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Wanganui High School parodies 'Ghost Chips' in anti-bullying clip for Mad Butcher comp

By , 2014-05-23 09:59:25

Last month, StopPress covered the 'Beef with Bullies' campaign that the Mad Butcher had launched in an effort to raise awareness about the blight of bullying in New Zealand schools. As part of the campaign, the Mad Butcher also launched a competition that invited New Zealand schools to send in video clips that relay an anti-bullying message. These entries have trickled in over the last few weeks, and the Mad Butcher's social media team started posting them onto the company's Facebook page this morning.

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Reminder: TVNZ-NZ Marketing Awards call for entries nears deadline

By , 2014-05-22 17:40:44

This is just a quick reminder that the entry window for the TVNZ-NZ Marketing Awards is almost closed. Although the call for entries deadline is 23 May, this date can be extended to 30 May upon application. Those interested in entering can still download an entry from the event website.

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Colenso's YouTube experimentation continues with cockney garble for Burger King

By , 2014-05-22 15:01:29

Colenso BBDO and Burger King are continuing their somewhat outrageous creative partnership with the introduction of Frank, a cockney geezer with a seeming inexhaustible resource of vernacular-laden phrases that even Guy Ritchie would battle to understand.

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