StopPress

Marketing, advertising & media intelligence

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How brands celebrate reaching one million Facebook fans

By , 2014-04-17 11:00:59

The McDonald's Australia Facebook page recently reached the milestone of one million Facebook fans and, to celebrate this milestone, the fast food chain produced a quirky '80s-video-game-inspired cartoon that succinctly relays the full range of common interactions that brands have with consumers via social media. It also seems that McDonald's is continuing its trend of honesty by including various references that allude to complaints from fans. PLUS: see which other brands also celebrated reaching this milestone.

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New Jasmax site balances creativity and functionality

By , 2014-04-17 09:46:41

Jasmax had about 10 target audiences to cater for with its website overhaul, handled by creative partner BKA. The companies replaced the previous Flash-based site with a magazine style to make information more accessible and flexible.

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Ogilvy pips FCB and DDB to snatch newspaper advertising crown

By , 2014-04-17 09:32:20

Ogilvy & Mather has won the inaugural News Works Agency League competition, which since last March has has been celebrating the nation's standout newspaper adverts on a monthly basis.

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Touchcast seeds growth for Forest and Bird

By , 2014-04-17 08:54:37

Touchcast has developed a new site for Forest and Bird to tell a new audience about the organisation's mission and supporters the chance to donate. Inournature.org.nz also helps people spread the word via social sharing.

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Sky and DDB celebrate 20 years of ad marriage

By , 2014-04-17 08:23:27

In an industry renowned for its chopping and changing, there aren't too many agency/client relationships that can claim to have lasted 20 years. But Sky and DDB have found their happy place and they're breaking out the china to celebrate one of the country's longest-running—and most successful—unions.

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One Show finalists announced: Kiwi agencies up for 20 awards, Colenso and Clemenger lead the charge

By , 2014-04-16 16:07:00

The finalists for the 41st edition of the annual One Show Awards, regarded as one of the most prestigious in the world, have been announced, and Kiwi agencies have been acknowledged as finalists in 20 of the categories listed. This year, the show received almost 22,000 entries from 63 countries, and these were then whittled down to 1,229 finalists (from 463 agencies) by a panel of international judges. Each of these finalists will now have to wait until 9 May, when the winners will be announced during a ceremony at Lincoln Centre in New York City. As was the case last year, Clemenger and Colenso received the most nominations among the Kiwi agencies.

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Owner/Marketer: Otis and Sarah Frizzell

By , 2014-04-16 11:49:36

Much like a great wagon trek during a gold rush, countless food trucks have arrived in Auckland in an effort to snatch a piece of the fast (but gourmet) food market. Standing out in this increasingly crowded space is no mean feat, but this is exactly what husband-and-wife duo Otis and Sarah Frizzell have managed to do with their technicolour food truck business, The Lucky Taco.

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Smoking hot?

By , 2014-04-16 11:27:32

Sometimes smoking is cool on TV and in movies, sometimes it's not, and brands move with the trend. Action for Smoking and Health (with the cunning acronym ASH) is on a mission to find out if teens think their peers are hotter with a cigarette in their hand and dating app Tinder is the tool of choice.

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ASB looks for jump on rivals with recruitment app

By , 2014-04-16 08:36:26

ASB is hunting an edge in attracting and keeping corporate banking talent with its Work For ASB app. The app is part of the Growth story initiative and has an augmented reality functionality developed by trans-Tasman agency One Fat Sheep.

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Little Giant uncorks new site for Marlborough Wine

By , 2014-04-16 08:24:37

Little Giant has produced a new website for family-run wholesaler and distributor Marlborough Wines. The image-rich site has a CMS that allows staff to add new wines, brands and staff details.

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Domino's delivers orders app as online sales drive continues

By , 2014-04-15 16:56:15

Domino's has continued its bid to boost online sales as a proportion of overall purchases to 80 percent in the next couple of years with a new orders app. It's designed to replace paper vouchers and lets users views deals from their local store or those in the vicinity.

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To infinity with AT&T

By , 2014-04-15 16:49:19

AT&T is showing it has a sense of humour and a personality with its recent parody of the drama True Detective. Matthew McConaughey's character Rust Cohle is the one to get a spoof, complete with drawl, a juice box and a group of kindergarten kids.

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You say biscuit, I say cookie

By , 2014-04-15 16:42:51

British brand McVitie's has declared all out war on cookies and not just the baked things that come out of the oven. It's released a Chrome plugin that will detect cookies on your computer, the data that tracks internet visitors, and blow them into oblivion.

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Ogilvy harnesses the power of the new with Neo

By , 2014-04-15 16:14:15

Ogilvy has launched the global Neo network in New Zealand with a new digital division. Led by Eddy Whatt, Ogilvy's digital media director since 2010, Neo will get five new staff, bringing its total to 10 by June.

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TVCs of the week: 15 April

By , 2014-04-15 16:10:41

Spilt rabbit, self-deprecation and schadenfreude catch our attention this week.

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