StopPress

Marketing, advertising & media intelligence

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TVCs of the Week: 1 October

By , 2013-10-01 14:15:59

Five good'uns this week, with ukuleles, emoticons, family time, song rash and Rotorua making the cut.

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Air New Zealand and DraftFCB speak the language of music to launch new Airpoints credit cards—UPDATED

By , 2013-10-01 14:03:55

Since DraftFCB took over the Air New Zealand account at the start of last year, its work has been fairly retail focused, with the airline's deals being promoted on TV and online. But it's finally got a chance to have a bit of fun with a campaign to promote the launch of the new Airpoints credit cards.

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Sound shields, self service x-rays and other patents to look out for on the shelves

By , 2013-10-01 13:58:55

AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some of the interesting patents to look out for on the shelves.

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What goes around comes around: Karma Cola mission sends All Good to Africa

By , 2013-10-01 12:02:30

There's a growing movement in food around provenance, as seen by US restaurant chain Chipotle's recent campaigns. And there's a growing, but still unfortunately fairly niche movement in business around ethics, as evidenced by the creation of organisations like The B Team and the real steps being taken by big companies like Puma. All Good Organics has tapped into both of these trends, first with bananas and recently with its drinks range, and co-founder Simon Coley recently put down the crayons at Powershop and, along with Matt Morrison, headed to the jungles of Sierra Leone to see how the kola nut farmers it works with have benefitted.

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Little shop of dodgy collectables

By , 2013-10-01 11:35:27

There's been a buzz of interest, judging by the comments, on this Trade Me auction that gives the less pure-minded among us an alternative to New World's Little Shop collectables.

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Movings/Shakings: 1 October

By , 2013-10-01 10:11:29

The Herald on Sunday can stop chasing now it has a new lead, Westpac is on the hunt for a GM of strategy, products and marketing, Cooper Street gets Time on its hands, Devlin is back in the fold for Radio Sport and True bolsters its leadership ranks.

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Clemenger BBDO masters the art of distraction, takes August Orca

By , 2013-10-01 09:48:04

Clemenger BBDO’s Simon Wharton and James Burton have taken the August ORCA off DraftFCB for their NZTA ‘GPS vs.’ campaign, which reminds us that "when you're focused on the phone, you're not focused on the road".

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Gratuitous Kiwiana wins the day as Tasti and Contagion take Colmar Brunton's August Ad Impact Award

By , 2013-10-01 09:29:28

After a long period of flying under the radar, Auckland-based food company Tasti Products came out all Kiwiana guns blazing with a cliche-filled online and print campaign in September last year. A few months back it took the next logical step down that path, launching its first ever TVC with a very colloquial remix of OMC's How Bizarre and some completely over the top, almost ironic patriotism. And while some in adland didn't seem too keen on it, consumers seem to be, because the ad has taken out the August instalment of Colmar Brunton's Ad Impact Award.

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Skoda's angry toons

By , 2013-09-30 16:26:42

A new ad with some very angry cartoon characters - made by BBH Mumbai for Skoda India - makes us glad New Zealand doesn't have external fire hydrants.

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Rotorua shows domestic travellers the love

By , 2013-09-30 15:56:23

New Destination Rotorua Marketing TVCs aim to win the hearts of Kiwi travellers, especially Aucklanders.

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Unitec, Special Group campaign mines graduate gold

By , 2013-09-30 15:41:03

Unitec says its latest campaign with Special Group and 8Com brings together the best of its earlier efforts Change Starts Here and We Make the People Who Make It.

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Cute kittens and heroes

By , 2013-09-30 13:29:04

A cute kitten and a hero firefighter add up to a winning formula for an ad. The original video of firefighter Cory Kalanick reviving the kitten was apparently shot on the HD Hero3 Camera by Go Pro, so the company's seized on the footage for a tear jerking ad.

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Put your Facebook page to work

By , 2013-09-30 12:12:24

New Zealand is one of highest users per capita of Facebook, but many Kiwi brands have been slow to make the most of it. Catalyst90 CEO Tom Reidy has a few ideas about how you can get your Facebook page working harder for your brand.

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Claxton: Forever young

By , 2013-09-30 10:40:03

In the spirit of past heretics, ranters and agitators, our resident angry outsider Claxton tells you what’s getting his goat about this industry.

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Gallery: 2013 Magazine Awards

By , 2013-09-27 15:00:06

A good night was had by all—or at least most—at the rejuvenated Magazine Awards. Ben Hurley kept the crowd entertained, MPA chair John Baker was typically bullish about the future of the magazine industry, Dr Sarah Sandley was acknowledged for a stellar 20 year career, Bauer's titles were a welcome addition to proceedings and no-one fell off the Q Theatre stage. Speech of the night went to Rochelle Gillespie from OH!Baby, who implored everyone to keep drinking, make a few more babies and buy their magazine. Plus: TVNZ Blacksand's crafty, Origami-inspired intro vid.

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