StopPress

Marketing, advertising & media intelligence

Article illustration

Celebrating the mutts

By , 2014-01-28 12:52:47

In order to encourage prospective pet owners to consider adopting abandoned dogs, Costa Rica-based dog rescue centre Territorio de los Zagautes commissioned the creation of a campaign that highlighted the uniqueness of mixed breeds.

Article illustration

In your space: Y&R

By , 2014-01-28 12:43:55

The old Auckland City Council workshops are now home to a much groovier bunch of tenants: ad agency Y&R. Here's how artist Jason Dempsey overhauled the space.

Article illustration

A year of recovery: OMANZ stats indicate 13% growth for outdoor advertising in 2013

By , 2014-01-28 12:20:11

The Outdoor Media Association of New Zealand (OMANZ) today announced a fourth quarter revenue total of $18,659,878, up 1.3 percent from the same time last year. This figure brought the revenue total for 2013 to $66,455,096, which OMANZ says is a 13 percent increase from 2012.

Article illustration

Controversy bubbles over

By , 2014-01-28 11:42:55

SodaStream is no stranger to controversy—and, in quintessential challenger brand style, no stranger to directly confronting the big drinks companies it competes against. It had its first major brand ad pulled in the UK for being "too disparaging towards soda manufacturers" and its Super Bowl spot from last year was rejected by CBS because it showed truck drivers in clothing featuring Pepsi and Coke logos (in the end, it ran a tweaked version of the UK ad). There's obviously a fair bit of PR value in having your ad banned from the Super Bowl (and these banned ads often live on in the online world) and, surprise surprise, this year SodaStream's ad featuring ambassador Scarlett Johansson, who utters the the line 'sorry, Coke and Pepsi', has also been knocked back.

Article illustration

Claxton: the magic of marketing

By , 2014-01-28 10:54:20

In the spirit of past heretics, ranters and agitators, our resident angry outsider Claxton tells you what’s getting his goat about this industry.

Article illustration

Mobile makes Kiwis the eyes and ears of summer

By , 2014-01-28 10:33:25

Telecom is catering for growing data use as Kiwis report live from big summer events and hotspots. And they find uploads and downloads are growing in parallel, with faster networks allowing the trade of richer content.

Article illustration

Adshel unveils Surf Life Saving NZ summer appeal poster

By , 2014-01-28 10:31:06

Adshel has unveiled a new summer appeal poster based on Colenso BBDO's idea that won the Creative Challenge in 2012. The new poster was initially meant to employ DraftFCB's winning concept from last year's competition, but the agency could not complete the poster in time for the summer appeal. Fortunately, Running with Scissors (the agency that currently holds the Surf Life Saving account) stepped in to update Colenso's concept.

Article illustration

Sweeney, Kerr set March launch date for new agency

By , 2014-01-28 09:50:42

Porter Novelli says it has a high profile candidate on the shortlist to replace Carolyn Kerr, who will depart the agency to join former MD Jane Sweeney's new venture in March. Sweeney hopes to recruit as many as three more staff by launch.

Article illustration

Who's in the money? Comparing SMI and Nielsen's 2013 media spend data

By , 2014-01-28 09:34:21

Media spend figures from Standard Media Index (SMI), which launched in the New Zealand market last year, show a five percent increase in total spend in 2013, with big increases for cinema, digital and radio. So how does that compare to Nielsen's AIS ad spend figures?

Article illustration

From blog to brand: Dan Lake (Dan News)

By , 2014-01-28 09:00:00

In a new series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the second segment, we chat to Dan Lake, the founder of Dan News.

Article illustration

The Compendium: 24 January

By , 2014-01-24 12:53:32

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Article illustration

Broadcasters start spreading the news about their news shows

By , 2014-01-24 12:11:06

It's the height of TV promo season, as evidenced by the recent launch of campaigns for The Great Food Race and MasterChef NZ. And, as the major news and current affairs shows return to air for 2013—and one new show announces its arrival—here's what they're doing to drum up some interest.

Article illustration

ACC stumps boredom out of cricket with fresh commentary approach—UPDATED

By , 2014-01-24 11:04:53

In order to ameliorate cricket's image as the boring cousin of other sports and make it more accessible to a younger generation, the creative agency True has collaborated with OMD, New Zealand Cricket, ANZ, iHeart Radio, Radio Sport and several Kiwi celebrities to give the sport a new voice through an initiative called the Alternative Commentary Collective (ACC). Updated with cricket and rugby viewership numbers from Nielsen.

Article illustration

We demand a recount

By , 2014-01-24 10:40:07

An eagle-eyed, schadenfreude-loving reader sent us this house ad promoting APN's special recruitment feature, Career14. Can you spot the issue?

Article illustration

'A teaser for the trailer for the beer ad that would have changed the world of beer ads'

By , 2014-01-24 10:11:47

Advertisers releasing teaser spots for their Super Bowl ads could be seen by some as prime evidence that The Rapture will soon be upon us and it's likely the Four Horsemen of the Apocalypse will be coming for those in this industry first. Thankfully, Newcastle Brown Ale is here to be the voice of reason—and, in its quintessential 'No Bollocks' style, skewer the marketing tactics of other brands—by creating a hypothetical ad for the S**** B***.

Page 73 of 489

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   Next >