StopPress

Marketing, advertising & media intelligence

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Dotcom the frontman as Orcon fights data caps

By , 2013-10-03 10:49:31

A new Orcon campaign with Contagion gives the ISP a chance to get new customers and frontman Kim Dotcom a chance to push his political barrow. Orcon is using what it calls a "fun, cheeky" video featuring Dotcom, and social media activity, to push its $99 uncapped internet plan on fibre or ADSL.

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Honda sucks up on social

By , 2013-10-03 10:18:13

The floor of the car is a place where various horrors tend to lie undiscovered until the annual clean. Honda has tried to remedy this in its new people mover with an in-car vacuum cleaner. And, along with a series of ads featuring the voices of Rainn Wilson and Neil Patrick Harris, it has also taken to Twitter to let various snack and toy brands know that they don't stand a chance against its powerful suction.

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Banners and beef bourguignon: Dan Robertson on the trouble with viewable impressions

By , 2013-10-03 09:12:25

Looking at viewable impressions is a nice thought. But it’s bloody tough to implement and it’s unlikely to make a difference, says Dan Robertson.

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Come get your free ads! Jenene Crossan on why NZ Girl is banishing the banner and focusing on content creation

By , 2013-10-02 17:02:44

NZ Girl wants to be the change it wants to see in the industry, says Jenene Crossan and it's putting its money where its mouth is by changing its commercial proposition and giving away display advertising for free.

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The dirty secrets of gamification

By , 2013-10-02 16:42:24

The dirty secret of gamification - which chairperson of our Game Developers Association Stephen Knightly defines as using game thinking and mechanics to engage customers and users - is that the psychology is nothing new. The good news is it still works.

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Blurred lines: ASB app responds to consumerisation of business IT

By , 2013-10-02 12:59:48

ASB has built a new app for businesses, seeing as much demand for convenient mobile commerce among businesses as among consumers.

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Stunts go social

By , 2013-10-02 12:33:47

A couple of months back, Heineken challenged unsuspecting travellers at New York's John F Kennedy Airport to ditch their travel plans for a destination of the roulette board's choosing. Now the stunt's had a cleverly crafted sequel by the brand's agency Wieden and Kennedy. Heineken tracked down people who tweeted saying they'd drop everything for a spontaneous trip and rolled in the roulette board to test their mettle.

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Why so serious? Sky and DDB ramp up the drama with cinematic, poetic brand ad

By , 2013-10-02 12:09:25

Over the past few years, Sky has favoured the humorous approach in its 'My Happy Place' advertising. Its new 'Come with us' brand was rolled out around the start of August and, while a series of relevant movie quotes dotted around HQ certainly gave the brand a sense of whimsy, its big, cinematic and poetic TVC by DDB and Ruskin is a much more serious, intriguing and emotive affair that's designed to showcase the range of quality content subscribers can access.

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Data the biggest weapon in loyalty arsenal

By , 2013-10-02 10:32:10

A single view of customers is at the heart of success for the world's leading loyalty programmes enables marketers to truly understand customers and their behavior holistically, says Hayden Saunders.

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DDB, Paw Justice stir up the interweb with anti-drug testing message - UPDATED

By , 2013-10-02 10:04:12

DDB has teamed with Paw Justice in a campaign that asks Kiwis to spread opposition to a recent law allowing party pills to be tested on animals.

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I quit ... and dance—UPDATED

By , 2013-10-02 09:48:55

The interweb is chock full of creative ways people have left their jobs with fanfare. Now journalism graduate Marina Shifrin's effort, a dance video, has scored more than a million views.

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Google opens doors to negative SEO

By , 2013-10-02 09:42:51

Paul Thornton discusses recent changes to Google's algorithm and how these can affect businesses online.

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Steinlager gets out the marker pen to promote responsible drinking—UPDATED

By , 2013-10-02 09:42:41

New Zealand has a rich heritage of drawing on passed out friends. Typically, it's meted out as a punishment for those who over-indulge. And Lion and DDB have referenced that in a new responsible drinking ad that shows how much better it is to 'be the artist, not the canvas'.

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Tech companies get A for export commitment, B- for marketing

By , 2013-10-02 09:08:03

Kiwi tech companies remain strongly export-focused, but there's room for improvement in how they sell and promote themselves, according to this year's Market Measures Survey.

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Hickey bets on subscription model with new hive for politics news

By , 2013-10-01 16:22:26

Former Interest.co.nz managing editor Bernard Hickey is banking on subscriptions as the route to growth for his new politics and economics news website and email service hivenews.co.nz.

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