StopPress

Marketing, advertising & media intelligence

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Celebrating the Rainbow Nation with real rainbows

By , 2014-04-29 14:54:21

To commemorate two decades of South African democracy, Coca Cola created a series of real rainbows, which arched over the billboards throughout the city. Conceptualised and executed by FCB South Africa, the colourful additions to the sky were produced using sunlight, water and "a bunch of fancy calculations".

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Have you seen this mouse?

By , 2014-04-29 14:42:43

In New York rats and mice are a serious problem. It is thought that there could be as many as four for each New Yorker. That's a lot vermin (roughly 32 million if you were wondering). d-CON, an American pest control company has taken to celebrating the little victories against our furry foes in their latest campaign via Havas Worldwide.

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Scarily immersive

By , 2014-04-29 14:38:29

Last year, Maritime New Zealand took the comical approach to inspire life jacket usage. But over in France, high-end marine clothing label Guy Cotten has taken the 'let's scare the crap out of them' approach, with a first person online experience called 'A Trip to the Sea' that shows what it's like to drown. Last year, Maritime New Zealand took the comical approach to inspire life jacket usage. But over in France, high-end marine clothing label Guy Cotten and its agency CLM BBDO has taken the 'let's scare the crap out of them' approach, with a first person online experience called 'A Trip to the Sea' that shows what it's like to drown.

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Movings/Shakings: 29 April

By , 2014-04-29 14:27:10

Changes at Blackfoot, Colenso BBDO, MediaWorks, First Star Communications, Adhesif Labels and GrabOne

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Getting to know you: fill in reader survey, win snazzy Storm watch

By , 2014-04-29 13:56:10

As someone interested in the art/science of persuasion, we know you understand the importance of customer insight. And we want to get to know our readers a little better. So answer a few simple questions and you’ll go into the draw to win either a Storm Satellite Slate watch (valued at $375) or a Storm Kanti Black watch (valued at $325). The survey should take around two minutes and we promise not to hand over your details to shady criminal networks (unless they kidnap our children, and then we may be forced to reconsider).

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TVCs of the Week: 29 April

By , 2014-04-29 13:29:33

World Vision, State and Telecom get a 21 gun salute this week.

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The brand as publisher: three tips on content marketing

By , 2014-04-29 12:47:45

Content marketing is on the rise, but it’s not a shift that’s easy to make for all organisations. Here are three takeaways from the recent Content Marketing Conference that might help.

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Millward Brown's Nigel Hollis on how smart brands make more money

By , 2014-04-29 12:29:17

Nigel Hollis, author, award-winning thinker and executive vice president and chief global analyst at Colmar Brunton’s global partner Millward Brown, brings 30 years of research experience to bear on his understanding of how marketing communications can build and maintain brands. He gave a presentation in New Zealand this morning on how smart brands make more money. And he answered a few of our curly ones.

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Apple's 'Your Verse' lands January Ad Impact Award, Clemenger's Mistakes puts up a good fight

By , 2014-04-29 11:44:54

Robin Williams' stirring monologue from the Dead Poets Society pulled at the heartstrings sufficiently to ensure that Apple's 'Your Verse' TVC for the iPad Air was awarded Colmar Brunton's Ad Impact award for January.

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Hello Pork Pie: Mini walks its 'new original' talk by remaking a Kiwi classic

By , 2014-04-29 11:34:41

In a recent survey, Geoff Murphy's Goodbye Pork Pie was ranked fourth on the list of New Zealand's favourite 50 movies. And, to launch its new Mini Hatch, Mini New Zealand is bringing the film back and giving one car/film-loving Kiwi the chance to star in a reshoot of the classic chase scene around Lake Hawea.

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Telecom's Giganaires rap about living it up with uncapped broadband

By , 2014-04-28 17:54:35

The telco that will soon be formerly known as Telecom has launched a new campaign to announce that it is now offering residential customers unlimited broadband data plans. And while this might seem like a smart move to separate its offering from its competitors and potentially attract new clients, the Saatchi & Saatchi-created 'Giganaire' TVC used to relay the message has divided public opinion, with some describing the spot as annoying, cringe-worthy and racist while others say it's brilliant, hilarious and entertaining. Whether for good or bad reasons, the ad has gotten people talking and this has led to a YouTube clip of the TVC tallying up over 20,000 views (at the time of writing) since it was first launched.

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Stolen Rum gets carried away

By , 2014-04-28 16:27:58

From typically humble New Zealand beginnings, Stolen Rum has grown rapidly in recent years, with some experienced campaigners joining the team and some big distribution deals that have put its products on shelves outside the homeland. And, in keeping with some of its past marketing efforts, it recently ran a unique giveaway in Miami, Sydney and Dunedin.

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M&C Saatchi pulling out of New Zealand: local management to take ownership

By , 2014-04-28 15:51:45

M&C Saatchi has confirmed that it is in the process of transferring ownership of the New Zealand arm of the company to local management. The official handover period has been scheduled for July, when details of the new ownership deal will become officially binding on both parties.

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Lotto Powerball shares celebratory high fives with Kiwi heroes

By , 2014-04-28 12:43:41

In a continuation of its 'High Five' campaign launched last February, Lotto Powerball NZ is sending a bearded protagonist around the country to celebrate the successes of Kiwis. And while it might sound reminiscent of ASB's ill-fated campaign starring Brian Blessed, Lotto's effort, conceptualised by DDB, differs markedly from the approach used by the bank. Rather than dressing its protagonist in colonial clothing and placing him in the homes of Kiwi families, Lotto NZ is instead sending Craig, the likeable Kiwi Everyman figure from the 'High Five' Campaign, to engage with a range of Kiwi heroes.

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Ad/Vice: Peter Cullinane

By , 2014-04-28 09:11:54

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group don and butter aficionado Peter Cullinane offers up some hard-earned pearls of advertising wisdom on fostering creativity, Australian accents and industry resolutions.

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